K2 Communications Bags PR and Social Media Mandate for Zeno Health
Zeno Health has selected K2 Communications as its integrated communication partner. Zeno Health is an omni-channel platform for generic medications. The announcement of the brand’s successful acquisition of $25 million in Series C funding last month was made possible in large part by the legacy firm.
Zeno Health appoints K2 Communications as an integrated communications partner
Under this new partnership, K2 Communications will work closely with the marketing and corporate communications teams at Zeno Health to implement comprehensive strategies that will improve the company’s brand positioning in the pharmaceutical and healthcare industries in India.
Read More: GOZOOP Group Awarded Love Depot’s Creative and Social Media Mandate
Here’s what they said
Kush Jain, head of growth at Zeno Health, stated,
“Zeno Health has been in search of a trusted partner with a proven track record in our niche to initiate our communication journey. K2 Communications is renowned and respected for their innovative and out-of-the-box ideas. They also have a dedicated vertical team for health care sector and this works in our favor. Moreover, the healthcare sector, and especially the pharmaceutical market in India, is poised for a revolution in the coming years. We believe this is the opportune moment to accelerate our efforts in educating the masses about generic medicine. K2’s approach aligns with our objectives, and we are delighted to have them on board. We are confident that our shared vision of democratising healthcare in India will soon become a reality.”
Shiv Shankar Devaraaj, founder and CEO of K2 Communications, commented,
“While K2 Communications caters to various segments, it also specialises in healthcare and its ancillary sectors. In addition, we have a fully functional and adept Mumbai branch to cater to clients in the region. We have a legacy of 21 years and most of our clients have been with us since the beginning. We are grateful to Siddharth Gadia, CEO and co-founder and Mr. Girish Agrawal, founder of Zeno Health for reposing their faith in us. We are committed to seeing them achieve their goals using grounded PR narratives that will sync with the pulse of all stakeholders.”
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Havas Media Network India Forms a Strategic Partnership with Influencer Tech Platform, KlugKlug
Havas Media Network India has formed a strategic partnership with KlugKlug, India’s leading influencer technology platform. This collaboration aims to introduce unprecedented solutions in the field of influencer marketing. This indicates a commitment to increasing the impact and effectiveness of influencer-driven campaigns by 40% to 60% for brands in India and around the world.
Influencer Marketing Boom in India
In the realm of digital marketing, influencer marketing has become a powerful force. The projected spending was of $30 billion by 2023. In this regard, India stands out as the market with the second-fastest rate of growth. A third of Indian brands are said to have increased their budgets for social media influencers in the last year, which is evidence of the growing significance of this strategy and highlights the critical role influencers play in helping brands connect with their target audiences. The partnership between KlugKlug and Havas Media Network India comes at a time when the rules surrounding influencer marketing are being clarified and the industry is changing quickly. In addition, it positions them at the forefront of industry innovation with a signal, data, and solution-focused approach.
Meaningful solutions to build relationships between influencers and audiences
The partnership aims to provide clients with meaningful solutions by combining their collective expertise. This will not only increase brand visibility but also build real relationships between influencers and their audiences. Among the solutions KlugKlug provides for Havas Media Network India is the ability to use KlugKlug’s affiliate features to empower the agency to create influence affiliate programs. Furthermore, Havas can now access over 400 tier-two and three cities with regional and vernacular influencers. This thanks to the partnership’s advanced geo-filters.
Choosing influencers for the platform
Through their partnership with KlugKlug, Havas Media Network India guarantees that influencers are chosen according to TG Salience, KPIs for the brand, and other concrete factors. These affect business results. Because of KlugKlug’s additional experience, influencer marketing has strong credibility. This is thanks to its data-backed media-like approach to market research and cutting-edge insights. It is not only for the brand but also for its competitors and the industry in more than 180 countries.
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Here’s what they said
Rana Barua, Group CEO, Havas India, SEA & North Asia (Japan & South Korea), said,
“At Havas India, it has been our endeavour to introduce cutting-edge expertise that not only complements our current integrated Village ecosystem, but also helps our client partners grow their business meaningfully. While we have already been leveraging influencer marketing as a substantial expertise, this strategic alliance with KlugKlug will enable us to further bolster our offering, making way for a more transparent, tech-driven, and organised ecosystem. I wish both the teams the very best and look forward to some impactful work together.”
Mohit Joshi, CEO, Havas Media Network India, added,
“This exclusive partnership will help us select authentic influencers across 400+ regional markets who will showcase brands in the most credible manner, helping them achieve maximum customer outreach, creating a meaningful and transparent ecosystem for brands and influencers to collaborate and create content that connects with the audience at multiple levels.”
KlugKlug co-founder & CEO, Kalyan Kumar commented,
“KlugKlug is absolutely delighted to embark on this journey with Havas Media Network India by adding a scientific layer to the world of influencer marketing for clients. This is a further validation of how closely KlugKlug brings forth ‘data that matters’ for greater business impact. Having successfully validated our technology across India and globally, this is a massive stepping-stone in our efforts to bring true value to the accelerating influencer marketing landscape.”
Read More: Swiggy To Continue With Havas Media Group India for Media Duties
GOZOOP Group Awarded Love Depot’s Creative and Social Media Mandate
Love Depot, a pleasure superstore owned by TTK Healthcare Ltd., has awarded the integrated creative and social media mandate to GOZOOP Group, a global independent integrated marketing group. The group’s Mumbai headquarters will handle the mandate. The group’s duties include developing and putting into action a creative strategy for the brand that works across all channels. Using a multi-channel strategy on both traditional and non-conventional platforms, the team will address the issues facing the sexual wellness sector.
GOZOOP bags Love Depot’s Social Media and Creative Mandate
Leading consumer goods company TTK Healthcare Ltd. is the parent company of several well-known brands. These include Eva deodorants, Woodwards Gripe Water, and Skore condoms. It is the first company to introduce condoms in the 1950s and the first Indian company to manufacture them in the 1960s. As such, they are considered the pioneers of the sexual wellness industry. Love Depot promotes inclusivity by offering the best international and Indian pleasure brands to Indian consumers. Moreover, the accommodate a wide range of tastes and preferences. The brand is putting a lot of effort into destigmatizing the category as a whole and offering a one-stop shop for anything pleasure-related to normalize the pursuit of pleasure.
GOZOOP’s recent collaborations
To strengthen its media and branding capabilities, the GOZOOP group recently formed GZPure through a strategic collaboration with Puretech Digital.
Read More: Gozoop Secures the Creative Mandate for The LEGO Group In India
Here’s what they said
Arjun Siva, head of digital and eCommerce for TTK Healthcare said,
“We are looking forward to our partnership with GOZOOP Group and to work collaboratively in this journey of fearlessly pushing the envelope and breaking boundaries. We want to make pleasure accessible for everyone and we look forward to engaging with our audiences through open dialogue and education which will drive acceptance.”
Amyn Ghadiali, president – business and integration, GOZOOP Group commented,
“In today’s tactical and transactional world of marketing, collaborating with Love Depot is a delight. Their dedication to purpose-driven marketing aims to alter the perceptions around pleasure and challenge stereotypes. Excitingly, we’re positioned to pioneer a new category while shattering it at the same time. One-line brief is to simply #BreakTheBox!”
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Dentsu Creative Bags the Creative Mandate for Motorola India
Motorola has selected Dentsu Creative India as its creative agency. The agency, which will service the brand out of its Delhi office, won the mandate after a multi-agency pitch. The brand’s integrated campaign approach has been strategically enhanced by the addition of Dentsu Creative as a creative partner. It will thereby strengthen its overall marketing strategy.
Dentsu Creative wins Motorola India’s Creative Mandate
Dentsu Creative will lead a broad range of services across digital and mainline platforms per the mandate. Proposal development, planning, and strategy decks, planning and competition benchmarking, social media creatives, media requirements covering digital, ATL (above the line), and retail, as well as ORM (online reputation management) and social listening, are all included in this.
Motorola India’s brand integration enhanced
When it comes to creating campaigns for a wide range of clients, Dentsu Creative India is renowned for its integrated approach. Its collaboration with Motorola India not only demonstrates its dedication to quality. It also solidifies its standing as a reliable creative partner in the sector. Dentsu Creative PR and iProspect, two Dentsu India agencies, are in charge of Motorola India’s PR and media relations, respectively.
Read More: Omnicom Secures Creative Mandate for Air India Express
Here’s what they said
Shivam Ranjan, marketing head, Motorola Asia Pacific said,
“We are excited to onboard Dentsu Creative as our creative partners, their innovative approach, digital-first thinking and strategic acumen make them the perfect partner to accelerate Motorola’s core business narrative. Their in-depth research capabilities, industry expertise and creativity seamlessly align with our vision. We look forward to collaboratively delivering impactful and memorable campaigns to our audience.”
Ujjwal Anand, managing partner, Dentsu Creative India added,
“We are honored and excited to commence this creative journey with Motorola India. We are optimistic that our belief in modern creativity, an approach that resonates with today’s dynamic landscape, will contribute to the success of meaningful campaigns for Motorola. We look forward to crafting innovative narratives, breaking traditional boundaries, and contributing to Motorola’s success in the vibrant and ever-evolving Indian smartphone market.”
Read More: Gozoop Secures the Creative Mandate for The LEGO Group In India
Dentsu Announces Extension of Mandate with TTK Healthcare
Dentsu Creative India has announced the extension of its mandate with TTK Healthcare, a well-known healthcare products company. Now, the agency will oversee media and social media responsibilities for Skore, Eva, and MsChief, three of its brands. The agency’s Mumbai office will handle account management.
Dentsu Creative India expands mandate for 3 TTK Healthcare brands
It is important to highlight that Dentsu Creative has long been a dependable partner of TTK Healthcare, beginning with cutting-edge brands of sexual wellness and pleasure, such as Eva, a pioneer in the field of female personal enhancement, and Skore. The agency has proven its excellence and commitment by taking on another brand with ease: MsChief, TTK Healthcare’s most recent entry into the sexual pleasure market, specifically aimed at women. The agency’s ability to produce exceptional results for each brand—demonstrating exceptional capabilities that have earned them an expanded role and responsibilities—was the driving force behind this decision.
End-to-end social media and performance media mandate
Dentsu Creative India will supply the three brands with comprehensive social media and performance media solutions following the mandate. The agency will use its knowledge of digital to produce compelling digital ads. The range of work involves creating aesthetically pleasing digital creatives, managing social media platforms, strategically planning and acquiring media, and carrying out content marketing plans for the brands.
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Here’s what they said
Speaking on the win, Arjun Siva, DGM – Digital Marketing & eCommerce, TTK Healthcare said,
We are delighted to extend our relationship with Dentsu Creative and add MsChief to the set of brands that we partner on with them. We’re confident their proven expertise and consolidated creative and media strengths will help us enhance our digital presence and drive business for our brands.
Sahil Shah, President – Digital Experience, Dentsu Creative India added,
With this consolidation, we have further solidified our position in strengthening TTK Healthcare’s digital efforts. And, for us, the most exciting part is that we are able to see through end-to-end digital – creative, media, and data included – for these ambitious challenger brands. I am extremely confident that we will deliver both brand and business results through the power of integrated digital for TTK Healthcare brands.
Manika Juneja, Managing Partner – Digital Experience, Dentsu Creative commented,
We are ecstatic to strengthen our collaboration with TTK Healthcare! Our journey began with Skore & Eva, and now, with the addition of MsChief, we are truly grateful. Our team is poised to inject integrated digital excellence into these brands, ensuring they not only stand out but thrive. The ongoing partnership promises exciting success, and we look forward to achieving new heights with TTK Healthcare as our valued partners.
Read More: Dentsu Creative India Wins Digital Mandate For 4 Sony Channels
Savvytree Wins Digital Marketing Mandate for Kisaan Se Kitchen Tak
Savvytree has taken over Kisaan Se Kitchen Tak‘s digital presence. Delhi-based Savvytree, a digital marketing agency, has revealed that it has acquired full digital marketing responsibility for Kisaan Se Kitchen Tak (KSKT Agromart). KSKT is a business that promotes fresh, pure, and naturally grown agricultural products.
Savvytree takes over KSKT’s digital marketing mandate
Savvytree will oversee KSKT Agromart’s digital marketing initiatives as part of the partnership, which will include social media management, content creation, and performance marketing. Through this strategic alliance, KSKT Agromart hopes to reach a wider audience and increase awareness of the value of utilizing natural and pure farming methods.
What does Kisaan Se Kitchen Tak do?
Kisaan Se Kitchen Tak sets itself apart by supporting farmers’ causes, empowering them in agriculture, and encouraging healthy living through their produce. The group actively promotes income growth for farmers while opposing the use of hazardous chemicals in farming. In addition to guaranteeing the best produce for customers, KSKT Agromart promotes environmental health. It uses organic and sustainable farming methods.
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The organization acknowledges the important role that women play in agriculture. Furthermore, it gives them the resources and information they require to become independent members of the farming community. This benefits the economic standing of women and enhances the agricultural environment.
KSKT’s business strategy
Apart from spearheading Kisaan Se Kitchen Tak’s digital marketing initiatives, the company’s business strategy encompasses the establishment, procurement, or leasing of various business divisions. These are tailored to particular products, customer segments, sales channels, and geographical regions. Together with shared functional teams like marketing, finance, and IT, these discrete business units are connected by a single backend supply chain.
Commitment to agriculture
KSKT Agromart is committed to transforming the agricultural landscape. It looks to implement contemporary business practices that align with its core values of empowerment, sustainability, and purity. This is demonstrated by its collaborative and integrated approach.
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TikTok Testing New Feature To Make All Video Posts Shoppable
TikTok has begun testing a feature that will make all video posts shoppable, the latest step in the social media company’s efforts to build a multibillion-dollar e-commerce business in the United States. With this new feature, objects in a video can be automatically identified by technology. After that, it prompts users to click on a product page on the TikTok Shop to find comparable items. Before, products could only be tagged by brands and approved influencers in content uploaded to the app. The company introduced a TikTok shop in the US last year in an attempt to merge product discovery with shopping.
TikTok Shop launched in the U.S.
To bring together the convenience of Amazon.com Inc. shopping with the product discovery capabilities of social media platforms like Instagram, the Chinese social media company launched the American version of TikTok Shop last year. The company, which hopes to sell $17.5 billion worth of goods in the United States this year, has made this new project a top priority. But reviews of Shop’s debut have been conflicting thus far.
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TikTok’s aim to make video posts shoppable
After witnessing record-breaking sales, merchants praised and cheered the app, with TikTok financing discounts and free shipping. Users, however, have taken issue with products that are sold on TikTok’s marketplace that are knockoffs and counterfeit. Some claim the experience is being ruined by the abundance of influencer posts that resemble advertisements.
Over 5 million new customers made purchases back in November. On the other hand, consumers have been grumbling about knockoffs and counterfeit goods being offered for sale. Some claim that the experience is being destroyed by ad-like posts. The company incentivizes creators to promote merchandise by paying them commissions on product purchases made from their posts.
TikTok’s Strategy
To address these issues, a new feature that is currently undergoing testing links products to posts made by regular users without making a strong sales pitch. This strategy aims to give guests who are primarily looking for entertainment a more pleasurable experience. Even though the new feature is still undergoing testing, it has already demonstrated improvement potential.
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Nazara Technologies Announces 10.77% Stake in Influencer Platform Kofluence
Nazara Technologies Limited, an India-based diversified gaming and sports media platform, announced that its board has approved a share swap with certain existing Kofluence investors to acquire a 10.77% stake in Kofluence Tech Private Limited. It is anticipated that the acquisition of stakes will aid Nazara in creating a platform for influencer-led game discovery.
Acquisition of a Minority Interest in Influencer MarTech Platform Kofluence
Nazara Technologies is proposing to issue 3,71,637 shares at a price of INR 872.15/- per equity share, aggregating to INR 32.41 crore, as a preferential issue on a private placement basis to the seller in connection with the share swap transaction.
What does Kofluence do?
Kofluence is the top marketing-tech platform for social media influencers in India. It boasts over 600,000 registered creators across 20+ languages on Instagram, YouTube, Facebook, LinkedIn, and Twitter. Kofluence is a full-stack marketing platform that focuses on generating awareness, interest, desire, and action to meet performance metrics. Kofluence has assisted brands in leveraging social media creators to create value, having worked with more than 500 prestigious clients in 20+ sectors.
Influencer-led Social Game Discovery Platform
Nazara Technologies and Kofluence plan to launch an influencer-driven game discovery platform. Influencer marketing will be employed in this project to advertise Nazara’s games across multiple social media channels. Influencers can customize their content to the tastes of their followers, generating excitement about new releases and encouraging downloads. This strategy helps Nazara break into a variety of market niches by increasing the visibility of its games, enabling targeted marketing, and providing direct performance feedback.
Here’s what they said
Nitish Mittersain, Jt. MD & CEO of Nazara Technologies said,
Kofluence is pioneering creator economy led platforms and Sreeram’s extensive gaming experience is invaluable to create a pioneering influencer led game discovery platform and community. Our goal is to create an environment where gaming collaborates with the creativity of influencers, enriching the gaming experience for a global audience. Our new game publishing initiative ‘Nazara Publishing’ will particularly benefit from this new initiative”
Sreeram Reddy Vanga, Co-founder, and CEO of Kofluence stated,
Nazara’s investment is a powerful validation of our joint mission to revolutionize the gaming industry. With our extensive network of over 600,000 creators, we’re well-positioned to greatly enhance the visibility and engagement of Nazara’s gaming portfolio. This partnership is not only expanding Nazara’s game reach but also reshaping game marketing dynamics, bringing every creator and user into an expansive and captivating gaming narrative.
Read More: Nazara Technologies Partners with 4 Gaming Studios to Publish 5 Games
CGI Advertising: Pioneering Future of Marketing or Merely a Social Media Fad?
Technology integration has always been a driving force behind change in the dynamic world of advertising. In the realm of marketing, captivating images can do wonders for capturing customers’ attention and making a lasting impression. Computer-generated imagery (CGI) is one such invention that has drawn interest from both consumers and marketers. It is a state-of-the-art technique that allows imagination to come to life in advertisements. CGI has completely changed how people relate with brands, from mesmerizing product advertisements to enticing brand marketing.
The unseen hero of the advertising industry, computer-generated imagery (CGI) subtly intervenes to realize seemingly unattainable goals. When utilized skillfully, computer-generated imagery (CGI) has the power to transform a commercial from ordinary to spectacular, producing moments that stay with the audience long after the TV is turned off. But the question remains: Is CGI advertising a precursor of things to come in the marketing industry, or is it just another passing social media fad?
What is CGI advertising?
CGI OOH, also known as CGOOH or “Faux-out-of-home” (FOOH), is a new marketing strategy that is about to be implemented. The use of computer-generated imagery (CGI) in advertising has become indispensable. CGI has been widely adopted by the OOH sector to create unique social media advertising. By using CGI in advertising, companies can now communicate their messages in more imaginative and eye-catching ways, drawing viewers in and increasing interaction.
The goal of CGI marketing material has changed over time, striving for a startling degree of realism and organic content imitation. Moreover, marketing directors and brand managers support these fictitious initiatives. CGI is the term for the skill of producing realistic visual content with the use of cutting-edge graphics and sophisticated computer tools. All media, including social media, online videos, and traditional television, have a proper role in advertising. CGI marketing initiatives, which are frequently witty, lighthearted, and designed to go viral, have become very popular on social media.
CGI in Advertising
This trend has its own implications and questions regarding production for design-build firms and brands that want to install physically. One important thing to keep in mind about CGI marketing campaigns is how easily they can be reposted and shared again without any additional information or credit. Because original sources and creators are only occasionally mentioned, viewers might conclude that these campaigns were actually created and put into action in real life. Digital content can make it difficult to distinguish between fact and fiction because it is vulnerable to the same issues that help fake news proliferate. Additionally, over time, it may increase brand credibility and trust.
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Rise of CGI Advertising
Nowadays, CGI is widely used in the majority of the media, entertainment, TV broadcast, and advertising sectors. Through digital renders, advertisers can produce realistic, high-quality virtual worlds and objects that aren’t actually there in the real world. On the other hand, it enables the construction of objects that are not real and might be too costly or difficult to capture on camera or photograph. Real-world environments or objects can be created much more quickly and affordably with the aid of CGI. These can be used in films, animated movies, and video clips; they can also be 2D, 3D, or even CGI animated.
For a considerable amount of time, computer-generated imagery (CGI) has been used to bring various magical and imaginary characters to life. It is currently a standard component of the movies and television shows that people watch on a daily basis. However, it’s also critical to comprehend how CGI is currently used in other sectors, such as enterprise, corporate engineering, and advertising. To help brands and corporates better connect with their customers and clients, CGI is being used as a tool for product design and the creation of advertising content. Simultaneously, the objective is to produce better and more affordable goods. The use of CGI in content creation has grown significantly, and this trend is expected to continue as more and more content creators choose to use it instead of traditional media.
How CGI seamlessly integrates into various advertising channels
CGI frequently looks effortless as it appears on numerous advertising channels, almost like a magic trick. It all comes down to how adaptable and simple it is to integrate. CGI doesn’t just work in isolation; it collaborates with other media types to create a cohesive, powerful message.
- Television Commercials
- Social Media Advertising
- Digital Billboards
- Mobile and Web Apps
Television Commercials
One area where CGI really shines is in TV commercials. Here, it either takes center stage or collaborates with live-action video to produce breathtaking visual effects. Commercials with such striking visuals have the power to stick in the minds of viewers and connect with a large audience while condensing complex ideas into a digestible format.
Social Media Advertising
Today’s social media is flooded with CGI-enhanced advertisements. Amidst the abundance of content, computer-generated imagery (CGI) adds a level of sophistication that draws the user in, whether it is an animated explainer video or a 3D product demonstration. Increased brand awareness and a higher CTR are correlated with visual engagement.
Digital Billboards
Modern digital billboards frequently have animated CGI that visually appealingly conveys the brand’s message. Because of the lifelike CGI presentation, this type of advertising—also known as digital-out-of-home (DOOH)—leaves a lasting impression.
Mobile and Web Apps
Numerous companies include specialized online or mobile applications in their customer engagement plans. By offering interactive features or graphics that improve user experience and promote brand loyalty, CGI improves these platforms. Advanced images can make people stay on a page longer, which increases the opportunity for businesses to interact with their audience.
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Benefits of CGI Advertising
Using CGI has certain advantages over traditional media. It must be acknowledged, though, that CGI is sometimes misinterpreted as an expensive medium to use. When one understands the truth, however, this couldn’t be far from reality.
- Cost reduction
- Efficient and Flexible to Produce
- Creating Buzz with Customer Engagement
- Limitless Opportunities
- Cross Platform Compatability
Cost Reduction
Because CGI works with virtual representations created by computer software, it can frequently be more affordable than traditional media. It does away with the necessity for costly location shootings, complicated set designs, and logistical difficulties. Furthermore, a CGI asset can be changed and utilized for future campaigns across all advertising platforms after it has been generated. Time, money, and resources are saved in this way.
Efficient and Flexible to Produce
CGI’s beauty is in its capacity to go beyond what is physically possible. Brands have the ability to dream large and even transform the most incredible concepts into real, visual experiences that pique the interest of their target audiences. Customers can inspect products from all sides with the help of hyper-realistic product renderings, which increases their confidence and sense of trust when making purchases. Building a virtual representation of a product or environment with 3D software offers far greater flexibility and allows for the creation of computer-generated renderings that eliminate the need for post-production retouching to remove unwanted artifacts from the scene.
Creating Buzz with Customer Engagement
Higher engagement rates are a result of visually compelling content, and CGI elevates the game by enthralling viewers with its otherworldly charm. Social media shares of these eye-catching ads are more likely to occur, greatly increasing brand exposure and reach. Businesses can effectively showcase their offerings by using CGI to create stunning product images, interactive advertisements, virtual videos, and room scenes.
Limitless Opportunities
There are countless opportunities to quickly and easily create and modify content with CGI. Customers who wish to introduce whole product lines or experiment with various settings throughout the day to test out various settings and environments will find great advantages in this. The only restriction when using CGI is one’s imagination. It could be defying the laws of physics, taking viewers to amazing places, or even breathing life into imaginary characters. The opportunities are endless, enabling the production of genuinely distinctive and engrossing commercials.
Cross Platform Compatibility
The adaptability of CGI is its best feature. The three most often used mediums of interaction are cell phones, tablets, and PCs; a significant portion of user interaction occurs on cell phones. Because audiences prefer familiarity, it is imperative to provide them with identical experiences across all platforms. Once the model is ready, it can be animated or even made into an interactive game using computer-generated imagery (CGI). It can be displayed on any screen, device, or media platform.
Constraints of CGI Advertising
While there are many benefits to using CGI in advertising, there are also potential drawbacks.
- Cost
- Authenticity
- Ethics
Cost
CGI can be costly, particularly when creating intricate or lifelike images. For startups and smaller companies looking to experiment with technology in their advertising campaigns, this can be a barrier.
Authenticity
When CGI is used to produce fictitious images of goods or services, some consumers may believe that the advertisement is deceptive or unauthentic. Furthermore, using CGI excessively can make a scene seem untrue. Advertisers that use traditional filming techniques risk losing the interest of audiences if they grow too accustomed to seeing CGI.
Ethics
The usage of CGI in ads raises additional ethical issues. These could involve the possibility of making false claims or misrepresenting products.
Future Trends in CGI
CGI is turning into a vital tool for virtual marketers as businesses strive to produce more captivating and immersive content. Let’s examine some upcoming changes in CGI technology and trends that digital entrepreneurs should be aware of.
- Real-Time Rendering
- AR (Augmented Reality) and VR (Virtual Reality)
- AI and Machine Learning
Real-Time Rendering
The era of real-time rendering is revolutionizing content creation in marketing. This makes it possible to create interactive and highly dynamic content by enabling the technology of real-time CGI. Real-time rendering enables marketers to create immersive reports, adjust to user interactions, and instantly personalize content.
AR (Augmented Reality) and VR (Virtual Reality)
Virtual reality and augmented reality technologies are increasingly being incorporated into online marketing and advertising campaigns. Marketers use AR and VR to create immersive logo storytelling, digital showrooms, and interactive product reviews. Given the anticipated growth in the use of AR and VR in advertising, it is imperative that digital entrepreneurs investigate the ways in which CGI can enhance these studies.
AI and Machine Learning
The application of CGI by marketers is being revolutionized by AI and ML. With the help of these technologies, business owners can analyze large datasets to gain insights into the behavior and potential of their customers. Additionally, this data can be utilized to produce more specialized and tailored CGI content.
Success Stories
Jacquemus
Internet absurdities are nothing new to Jacquemus! The upscale French fashion brand gained international attention in April when their cult-favorite Bambino purses were spotted wandering the streets of Paris. With millions of interactions, the campaign went viral online and expanded Jacquemus’s reach and brand recognition.
Maybelline
The Maybelline Sky High Mascara Express campaign quickly became viral on social media. Popular forms of transportation were featured in short films posted on Maybelline’s Instagram, with life-size mascara brushes brushing back their oversized eyelashes. Customers became more aware of Maybelline’s new product due to the campaign, which highlighted it.
Barbie
Who can forget the viral Barbie campaign that went viral on the internet? A massive Barbie appeared in front of the Burj Khalifa in Dubai prior to the Barbie movie’s premiere. Despite having nothing to do with Barbie’s official marketing campaign, the video created curiosity and made sure that the film was in everyone’s thoughts.
Just a social media fad?
There is also the belief that CGOOH is a passing trend. Many believe that it is excessive. People are starting to grow tired of the fashion. But is it truly their fault? It was received and embraced so quickly that nobody had a chance to recognize its potential fully. It is necessary to examine the possibility at this point. Nevertheless, savvy brand managers and agencies intend to go beyond this. However, where it goes from here will be what sets it apart.
Some claim that since the field is constantly changing, marketers will need to adapt. Evolution is the obvious solution! There will always be new technologies, but what will set them apart is how skillfully they are used to convey compelling stories and leave an impression.
Final Words
Brand-audience relationships have been transformed by CGI marketing. By telling gripping stories and arousing feelings, CGI produces memorable experiences that have a profound impact on customers. Using CGI in advertising can lead to more creative and appealing ads, as well as the ability to simplify and communicate complex ideas. CGI is expected to become a digital marketing backbone as this revolutionary technology gains traction and creates captivating connections with viewers unlike anything seen before.
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Havas Acquires EPROFESSIONAL, a Hamburg-based Digital Performance Marketing Agency
Havas has declared the strategic acquisition of EPROFESSIONAL, a digital performance marketing agency located in Hamburg. This move will broaden the company’s offering of premium performance marketing services and solidify its standing as the top agency in Germany. EPROFESSIONAL will become a part of the Havas Media Network organization while maintaining its independent branding.
EPROFESSIONAL, a Hamburg-based digital performance marketing agency
EPROFESSIONAL, which was established in the attic in Hamburg in 1999, has gained a reputation for being a leader in the performance marketing industry and a supplier of unique solutions. The company is a skilled collaborator in all facets of digital marketing, including social media, multichannel tracking, SEO/SEA, and more. For many years, EPROFESSIONAL has worked well with clients like Vodafone, L’Oréal, and Hapag Lloyd.
Management Roles
Henner Uekermann, who will take on the position of Managing Director, will oversee EPROFESSIONAL alongside Tim Christiansen. In parallel, Henner will carry on in his capacity as Managing Partner of Arena Media, a German agency brand that functions as a second brand under the Havas Media Network, alongside Havas Media.
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Here’s what they said
Yannick Bolloré, Chairman and Global CEO, Havas said,
We are thrilled to welcome EPROFESSIONAL to the Havas family. By combining EPROFESSIONAL’s expertise with our group’s local and global resources, we further strengthen Havas Media Network in Germany, ranked “dominant” in the latest RECMA report, and are better equipped to deliver best-in-class digital marketing solutions to our clients. After making investments in the UK, Canada, and India, our objective is to further expand our digital performance capabilities worldwide.
Sven Traichel, CEO of Havas Media Germany, explained
The focus has always been on making strategic and, above all, locally relevant investments. The acquisition of EPROFESSIONAL is such an investment to expand our digital expertise and offer customers even greater added value. The merger will enable both Havas and EPRO customers to implement successful marketing measures at all touchpoints of the entire customer journey.
The Managing Director of EPROFESSIONAL, Tim Christiansen, added,
Havas is an ideal partner for us. We share the same vision of offering customers innovative and customized solutions. In addition, the chemistry on a human level is outstanding.
Henner Uekermann, approaching his new role with great enthusiasm commented,
The integration of EPRO into the Havas Media Network and the further development of Arena Media in Germany are two wonderful tasks for me. With EPRO’s technological solutions and Havas Media’s 360° approach, we can implement holistic strategies from the first touchpoint to conversions and achieve our clients’ growth targets effectively and efficiently. By combining our competences, we can offer our clients an absolute state-of-the-art product from which we expect our agency to continue to grow in the coming years.
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