Mohit Kharbanda Debuts Global Brand Storytelling Agency, Anecdot
Mohit Kharbanda, a trailblazing global agency with a vision to humanize brand storytelling, has announced the launch of Anecdot, his new venture. Kharbanda is a pioneer in brand storytelling with over 20 years of experience across diverse industries. Its global presence includes New York and Paris, and its headquarters are located in New Delhi. Anecdot helps brands establish enduring trust and engagement with contemporary consumers through their unique combination of services, which includes visual storytelling, community building, brand strategy, and social media planning.
Mohit Kharbanda launches Anecdot, a brand storytelling agency
The agency aims to upend the conventional standardized method of brand storytelling by crafting compelling narratives that have quantifiable effects for its customers. Anecdot focuses on creating opportunities for brands to integrate into the broader cultural zeitgeist rather than just running campaigns. This allows for a more natural, long-lasting interaction with today’s astute consumer.
The idea behind Kharbanda’s Anecdot is based on his vast background in creating memorable stories for well-known brands in the automotive, lifestyle, technology, gaming, and FMCG (fast-moving consumer goods) industries. To guarantee that Anecdot tells powerful stories that connect with readers in all markets and cultural contexts, he assembles a multinational team of skilled brand, content, and measurement analysts.
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Anecdot’s comprehensive suite of services
Regardless of where you are, Anecdot provides a full range of services meant to enhance your brand story:
- Visual Storytelling: End-to-end video production | Photography | Content Writing
- Community Building: Influencer Engagement | Celebrity Campaigns | KOL Partnerships| Impact Engagement
- Brand Strategy: Strategic Consulting| High impact launches | Content Strategy
- Social Media Strategy: New age content and publisher partnerships | Thought Leadership | Cross Cultural Collaborations
Anecdot is well-positioned to upend the brand storytelling market by providing a human-centered strategy that puts a premium on real connections, immersive experiences, and quantifiable outcomes everywhere.
Here’s what they said
Mohit Kharbanda, Founder and CEO of Anecdot said,
“Consumers today crave authenticity. Anecdot helps cultivate a culture adjacent to your brand by crafting stories that resonate on a deeper level, building genuine connections and driving measurable results for our clients. We’re not here to create fleeting trends. Anecdot is all about crafting timeless brand narratives that capture hearts and minds on a global scale. Our team’s diverse experience allows us to tell stories that transcend cultural barriers and leave a lasting impact.”
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OMG HK Launches Proprietary Dashboard for Enhanced Social Media Insights with Google’s GenAI
Omnicom Media Group Hong Kong (OMG HK) has created a proprietary and unique dashboard with enhanced functionality by incorporating Google’s Generative AI technology into its social listening framework. This connection helps brands to quickly and effectively evaluate massive amounts of social media interactions, identifying various nuances, settings, and consumer mood.
The customised dashboard also distinguishes OMG HK and its agencies as more than just traditional media agencies, allowing them to broaden their capabilities and become more agile in an era where marketers seek to consolidate agency resources.
This is a change from keyword-based social listening, as the first brand in the network to use this feature is Mead Johnson Nutrition, a client of PHD Hong Kong. Mead Johnson Nutrition can prioritise their media buys to reach particular demographics and maintain flexibility in their marketing endeavours by utilising the dashboard.
OMG HK’s social listening dashboard has natural language processing capabilities through advanced language understanding provided by GenAI models. This makes it more adept than a keyword-based method in understanding the subtleties, context, and sentiment of social media posts and comments.
OMG HK’s proprietary dashboard can process ambiguity, sarcasm, complicated sentence structures, and colloquial idioms more precisely through the use of GenAI, which improves sentiment analysis and insights. Additionally, it has the ability to decipher and evaluate the meaning behind emojis and other non-textual components frequently found in social media messages.
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The improved social listening dashboard from OMG HK provides customizable sentiment analysis across several brands. It has the ability to effectively detect the mood conveyed towards each unique brand by screening comments that mention several companies. It ascertains whether the attitude is favourable, unfavourable, or neutral for each brand mentioned by examining the larger context. Even in intricate conversations involving multiple brands, this flexibility allows for more detailed and accurate brand-specific insights.
Large volumes of social media data can be quickly processed by the improved dashboard created by OMG HK, and it can produce succinct, insightful reports. It finds the most important themes, subjects, and opinions that are present in the data and presents them in a way that is simple to understand. The generation of insights is accelerated and made more agile by this capacity.
OMG HK’s dashboard can be adjusted and tailored to unique domains, industries, or scenarios that are pertinent to a given brand or market by using GenAI. With the use of this capacity, the GenAI model is better able to comprehend and interpret the lingo, subtleties, and vocabulary unique to that field, producing more precise and pertinent insights.
OMG HK’s dashboard is scalable with its interface with Google BigQuery, which enables it to manage enormous volumes of social media data in real-time. The dashboard can track and examine social media streams in real-time, giving users the most recent information and facilitating fast reactions to new trends.
Chris Kwok, head of data, Omnicom Media Group Hong Kong, said,
“Our proprietary proposition offers clients like Mead Johnson Nutrition with insights into customer sentiments and conversations. By leveraging advanced language understanding and analytics, we empower brands to make data-driven decisions and drive their social media strategies forward.”
Meanwhile, Chloe Ko, marketing and acquisition director and business co-head at Mead Johnson Nutrition, commented,
“With unparalleled insights and analysis of social media conversations, we can better understand our consumers and their sentiments. This empowers us to drive our marketing initiatives forward, making data-driven decisions that resonate with our target audience.”
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Advertising Evolution: Rasha El-Ghoussaini on Snap Inc.
Meet Rasha El-Ghoussaini, Head of Agency and Business Development at Snap Inc. MENA, a seasoned professional with over 18 years of experience in advertising and digital media.As a Board Member of IAB MENA and with a background in developing and managing brand communication and digital strategies, she brings a wealth of expertise to the table.
In this interview, Rasha shares her insights on the evolving advertising landscape in the MENA region and Snap’s innovative strategies to stay ahead of the curve. From discussing the impact of AR in advertising to Snapchat’s approach to user privacy, she provides valuable perspectives on key industry trends.
In your experience with the advertising and digital media landscape in the MENA region, especially from a brand communication and digital strategy standpoint, how has it changed over time?
It’s become increasingly competitive. Legacy media is struggling to find new audiences, as Gen Z and millennials live their digital lives on mobile devices. Content formats have also diversified; we’re seeing short-form video content preferred by these generations who have limited time and value the convenience of their mobiles. Advertisers want to leverage this new landscape but also want to work with trusted partners to ensure their ads reach their target market in a brand-safe environment and reach them when they’re in a positive mindset.
The majority of people in the market today are actively searching for brand experiences and prefer to make purchases following an AR experience. How can brands and agencies leverage AR to provide unforgettable experiences to such audiences?
Globally, AR delivers almost double the levels of visual attention compared to the non-AR equivalent, and in our UAE and KSA markets, AR experiences lead to a 94% higher conversion rate. When marketers add AR to a traditional Snap Ad video, brands earn up to 31% incremental reach. We’re seeing some impressive developments in AR, and brands and agencies need to leverage this technology to enhance the AR retail experience. Great examples include our TASAWAR campaign in Saudi Arabia, where five leading Saudi design brands presented their collections on captivating virtual runways to great acclaim, and our partnerships with Cartier, Tiffany & Co., and Dior, where shoppers could use AR to ‘try on’ products before buying.
Snapchat is one of the most successful experiential marketing companies in the world. What makes Snapchat superior to its competitors and other social media platforms?
Snapchat is the #1 platform enjoyed by Gen Z for shopping and sharing purchases they love. It’s also a place where brands can deliver real results; brands viewed on Snapchat are three times more engaging and more than twice as relatable as on other social apps. While many brands struggle to be part of real conversations, our differentiator is that we’re based on real connections. An environment built around real friends makes people happy and engaged, and more likely to remember ads, purchase from brands advertising, and recommend those brands to friends. This translates to real influence and powerful results for brands.
The Saudi Vision 2030 aims to increase the tourism industry’s contribution to the GDP. Moreover, travelling and Snapchatting go hand-in-hand. How significantly will this roadmap help Snapchat’s ad business and partnership opportunities?
We know travellers use Snapchat to share their experiences. Locals in KSA say Snapchat is their favorite app for sharing their most meaningful moments. Born into 24/7 internet connectivity, Gen Z tends to rely on digital platforms for destination discovery and vacation planning, thus exposed to a wealth of travel inspiration. But there’s a nuance that’s usually overlooked – the youngest generation of adults craves authenticity and unfiltered experiences over polished facades. When it comes to traveling, Gen Z prioritizes authenticity and living in the moment. They don’t only share the most picture-perfect photos; they appreciate the funny, silly, real moments that make a trip truly memorable.
With users mainly comprising Gen Z and Millennials, platforms such as Snapchat provide a wealth of opportunities for brands in the travel and tourism sector to engage with this target audience. According to an Ipsos study commissioned by Snapchat in 2022, more than 80% of daily Snapchatters agree that traveling makes them happy and that they like to explore the world and experience new countries and cultures. Furthermore, Snapchatters use Snapchat throughout their travel journey – from the planning stage until after they return home. As many as 86% of daily Snapchatters look to Snapchat for inspiration before a trip, 40% share Snaps with friends and family while traveling to show what they are doing, and 30% post to their Stories after a trip to provide reviews.
Snapchat has been in the ad business for over a decade. With increased data privacy regulations, what tools is Snapchat developing to compete with larger digital advertising networks?
Privacy has always been a core priority at Snap because we know it’s vital to help our users feel safe, confident, and comfortable in their connections, just like in the real world. Content on Snapchat is ephemeral, and we minimize the data we collect from our users. Our products go through rigorous safety and privacy processes, and users rate Snapchat best at both supporting the psychological benefits of privacy and protecting against privacy threats. In fact, 65% of people surveyed said that Snapchat makes them feel safe communicating openly with others, and 62% said that Snapchat cares about their privacy.
We offer detailed insights into how we collect, use, and share data for advertising purposes, ensuring advertisers can reach their target audience effectively while respecting user privacy preferences. From personalized ads driven by user interests and activity to audience targeting based on demographics and preferences, Snapchat provides advertisers with a range of tools to create relevant and engaging ad experiences. By maintaining a balanced approach to personalized advertising, we foster trust and confidence among both users and advertisers.
In your opinion, what are some of the upcoming trends in the AI landscape that you foresee? How is Snapchat preparing to implement these for customer engagement?
We see greater interaction with features such as chatbots becoming a significant part of the AI future. We recently rolled out a chatbot called My AI onto the platform, built on OpenAI’s latest iteration of GPT technology that we’ve customized just for Snapchatters. My AI was trained to operate with a unique tone and personality that aligns with Snapchat’s core values centered around friendship, learning, and fun. It’s pinned to the top of the Chat tab and is there to help users in various creative ways, from learning more about Snapchat to finding the answer to a burning trivia question.
Pitchfork Partners Named as Cloud TV’s Communication Partner
Pitchfork Partners Strategic Consulting, a Mumbai-based company with operations all over India, has been named Cloud TV’s new communication partner. Cloud TV is one of India’s first white-labeled, turnkey Smart TV and OTT operations systems. With this appointment, Pitchfork will lead Cloud TV’s marketing communications and social media initiatives to increase and develop brand awareness.
Cloud TV names Pitchfork Partners as Communications partner
Renowned for its strategic acumen, Pitchfork Partners is a consultancy with a track record of successful partnerships with a wide range of clients. To further improve Cloud TV’s reputation, they will use their experience to develop persuasive messaging, carry out effective social media campaigns, and oversee strategic media relations.
Cloud TV – India’s pioneer TV OS
Cloud TV is India’s first television operating system (OS), created by Mumbai-based software company CloudWalker Streaming Technologies. Being the first and only provider in India, Cloud TV OS offers features that are usually only found in premium TV brands to the country’s low-cost TV market. Over 60 lakh people use Cloud TV in India thanks to its more than 200 apps and Live TV channels. Cloud TV’s impact will be amplified through the partnership with Pitchfork Partners, enabling them to reach a wider audience.
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Here’s what they said
Speaking on the appointment, Abhijeet Rajpurohit, Co-founder & COO, Cloud TV, said,
“As a company that is paving the way to make smart TVs affordable and digital content accessible on large screens to the Indian audience, we are excited to welcome Pitchfork Partners as our communications partner. Their experience and capabilities will be crucial to helping us achieve our communication objectives as we navigate the business landscape in India. We look forward to working with them to sharpen the brand narrative and create a distinct identity for the organisation.”
Jaideep Shergill, Co-Founder, Pitchfork Partners, commented,
“Cloud TV is a pioneer for Smart TV OS in the Indian market. Being a homegrown brand, they’ve accomplished significant milestones over the years. We are proud to work with this Make in India brand, and I am confident that our expertise in managing strategic communication for businesses in the technology and entertainment sectors will play a role in helping them achieve their communication goals.”
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TikTok Releases New Guide for Beauty Brands
TikTok has released a new guide to help beauty brands improve their visibility on the app. It offers advice on how to develop a distinctive brand voice, produce interesting videos, and improve their TikTok strategy. The guide examines how users interact with beauty content on social media platforms and looks at popular beauty trends. It then explores how to develop a distinctive brand voice and what kinds of content engage viewers the most.
TikTok releases new guide for beauty brands
In fact, according to TikTok, 52% of its users who find SMB content on the app go on to make a purchase. Popular vertical hashtags that are currently trending include #fragrance, #acrylicnails, #buzzcut, #lipcombo, #viralproducts, and #tiktokmademebuyit. which gives beauty brands a great chance to optimize their app results, especially when paired with increased activity related to beauty searches.
The 27-page manual starts off by examining the emerging trends in beauty on the app and how users are interacting with content about beauty. It then discusses what works best and how to use your in-app presence to develop a brand voice. To help you entice your audience, the guide also includes notes on powerful hooks and engagement techniques. In addition, there are planning guides to help with your outreach that are based on important dates. Additionally, case study examples with helpful commentary on how beauty brands have made the most of their TikTok presence are provided.
Here are a few of TikTok’s best recommendations for creating compelling content and organizing campaigns:
Evaluations and suggestions
Genuine reviews, such as those with the hashtags #getreadywithme and #makeupreviews, are essential in assisting TikTok users in learning about new products. Thirty-two percent of users find brands through reviews, and twenty-six percent learn more about products through tutorials.
In order to connect with a wide range of audiences and interact with users through comments, questions, and other video interactions, it is imperative that beauty brands highlight their distinctive qualities. Users and brands can review top ads or organic videos, use the platform’s creative center, and use the keyword insight tool to get ideas and learn what appeals to the beauty community.
Real and engaging messaging
TikTok ads that are engaging are essential for directing users through the marketing funnel. Across a range of metrics, highly entertaining advertisements score considerably higher: 25% higher for brand love, 15% higher for purchase intent, and 17% higher for likelihood to recommend.
Users and brands can use the TikTok Creative Exchange (TTCX), the platform’s video production solution, to collaborate with creative production experts or explore the creative ideation blog to produce valuable content.
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Brandformance approach
Campaign performance is higher for advertisers using the brandformance approach on the platform, which combines performance and brand objectives into a single campaign, than for isolated single-objective campaigns. Launching new products on TikTok has proven to be extremely successful, surpassing the performance of existing product campaigns. Advertisers claim that using two or more branding products—especially high-end ones like TopView and Top Feed—improves results even further.
Additionally, there are instructions on how to create and edit content using CapCut, TikTok Ads Manager, and other tools. These are some helpful tips that will aid in your TikTok planning and may significantly contribute to the development of your brand within the app and elsewhere. Although the information provided here is specific to companies in the beauty industry, there are also some more general tips that would be relevant to most brands wishing to use TikTok for marketing.
You can download the full guide here.
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L’Oreal Paris Thailand Names McCann Worldgroup Thailand As Digital Full-Service Agency
L’Oreal Thailand has officially appointed McCann Worldgroup Thailand as its digital full-service agency, with complete responsibility for the L’Oreal brand’s creative, integrated marketing services, and social media management in Thailand.
McCann Worldgroup Thailand appointed as digital-full service agency for L’Oreal Paris Thailand
In Thailand, L’Oreal Paris dominates the markets for skincare, haircare, and cosmetics and is the most popular beauty brand globally. L’Oreal Paris wants to lead the accessible luxury market in Thailand and live up to its brand purpose, “We’re worth it,” which is to empower women by advancing beauty products and services. L’Oreal Groupe and McCann Worldgroup have been partners in Thailand for 27 years. The L’Oreal Paris brand and the agency are extending their collaboration, which will strengthen their relationship and focus on developing digital, social media, and influencer capabilities.
L’Oreal Paris and McCann Worldgroup partners for 27 years in Thailand
The first marketing campaign of this new partnership is scheduled to launch following the L’Oreal Paris “Worth It” Bangkok event last week. It will consist of several digital and social-first advertising campaigns and content across multiple product launches and pushes, offering strong support for L’Oreal Paris’ transformation to promote the value of science, entertainment, and advocacy.
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Here’s what they said
Sukanya Kiravittaya, brand general manager at L’Oreal Paris for Thailand said,
“We have been working with McCann Worldgroup as a business partner from the global level to the local level. With a high understanding of our brand’s image and core values, combined with the outstanding digital talent of McCann Worldgroup, we will make a good progress for the brand together.”
Sukit Kittinuntakul, general manager at McCann Worldgroup Thailand added,
“The extended collaborations will open opportunities in many ways. Not only to expand our contributions in digital, but also by strengthening our long-term partnership between our agency and L’Oreal Paris across services and a cast of talent who the client can trust to deliver the best quality of work.”
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Warner Bros. Discovery Appoint BigSmall to Handle Launch of Streaming Service Max
Max, an enhanced streaming service, will be launched by Warner Bros. Discovery (WBD) in collaboration with Once Upon a Time, an entertainment creative advertising and marketing specialist, and BigSmall, a brand consultancy and creative agency. Warner Bros.’ Max is a streaming service that combines HBO, Eurosport, and Discovery. Along with OOH, audio, digital, and social media, the campaign will also include film and television.
WBD appoint BigSmall to launch an enhanced streaming service, Max
The agency will collaborate with entertainment company Once Upon a Time to prepare for the streamer’s launch in 22 markets on May 21st. Max combines all of the action from Eurosport’s subscription service, HBO Max’s programming, and Discovery’s real-life entertainment to create a comprehensive viewing experience for the entire family in one location. Max does not have a country-specific release schedule; it has been available for streaming in the US for a year. Initially, it will be available in the Nordics, Iberia, and Central and Eastern Europe. Poland, the Netherlands, France, and Belgium will follow. At this time, the UK is not scheduled.
WBD streaming programs
Numerous Warner Bros. movies, including Barbie and Wonka, and classics like Paddington and the Harry Potter books, will be available for streaming on Max. In addition, there will be Grand Slam tennis competitions, cycling, HBO Originals like The White Lotus and The Last of Us, and news networks like CNN and Euronews. There will be three distinct plans to choose from: basic with advertisements, standard, and premium, with an additional sports add-on option. BigSmall, which most recently won the global money transfer fintech Wise competition, has previously collaborated with clients in the entertainment industry such as 2K Games, Amazon Music, and BBC America.
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Here’s what they said
Elana Loewenthal, VP Brand and Content Marketing, said.
“For this launch we wanted to deliver quality at scale, whilst unlocking the evocative power of our content. With Once Upon a Time providing a wide range of agency skills, everything from brand strategy to creative to production to localisation, and BigSmall creating our anthem TV and cinema campaign, we have the perfect partners to launch Max across Europe.”
Tom Stroud, Managing Director – Creative Advertising, Once Upon a Time Marketing added,
“Launching Europe’s newest streaming service, Max, for Warner Bros Discovery, across 20+ markets, has touched every corner of the agency from brand strategy to creative and production. Delivering end-to-end strategic creative solutions for entertainment clients across the globe is our expertise and passion, and we couldn’t be more excited to be partnering with the team at Max to bring their enhanced streaming service to life.”
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Verve Media Retains Pragati’s Social Media Mandate for Fourth Consecutive Year
For the fourth year in a row, Verve Media, an integrated digital marketing agency, has retained the social media mandate for Pragati, an Indian developer that provides customized warehouse solutions and services. The agency’s task under the mandate is to use social media management, including campaign ideation and execution, to increase brand awareness.
Verve Media retains social media mandate for Pragati
The agency has managed the brand’s social media account, developed creative strategies, and increased the brand’s overall social media presence for the last three years. Verve Media will continue to use its vast experience and knowledge in enhancing brand awareness through social media management, including the creation and implementation of campaigns, as part of the expanded partnership. As a result, Verve Media will keep being essential to the brand’s digital development and contribute to its exponential growth in the years to come.
Verve Media’s accomplishments
Verve Media has been effective in establishing a distinguished reputation for offering clients from a variety of industries innovative digital solutions. Sunteck Realty, Shell, Wipro, Rummy Circle, Infosys, Uber, Property Pistol, Pragati Group, TEDx, The Juice Beauty, and NABARD are just a few of the companies they have served.
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Here’s what they said
Mayur Gole, co-founder of Verve Media, said,
“We are delighted that our dedication and profound comprehension of Pragati led to the successful retention of their social media mandate. This accomplishment reaffirms our commitment to delivering impactful solutions and achieving tangible results. Looking ahead, we are excited to continue our collaborative journey with Pragati, aiming for mutual growth and success.”
Divya Sachdeva, spokesperson for Pragati, commented,
“Verve Media’s approach and strategic vision resonated perfectly with our brand’s goals. Their consistent alignment with our brand principles and exceptional performance over the past three years have been remarkable. We look forward to another year of collaboration in shaping our brand narrative.”
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K2 Communications Bags PR and Social Media Mandate for Zeno Health
Zeno Health has selected K2 Communications as its integrated communication partner. Zeno Health is an omni-channel platform for generic medications. The announcement of the brand’s successful acquisition of $25 million in Series C funding last month was made possible in large part by the legacy firm.
Zeno Health appoints K2 Communications as an integrated communications partner
Under this new partnership, K2 Communications will work closely with the marketing and corporate communications teams at Zeno Health to implement comprehensive strategies that will improve the company’s brand positioning in the pharmaceutical and healthcare industries in India.
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Here’s what they said
Kush Jain, head of growth at Zeno Health, stated,
“Zeno Health has been in search of a trusted partner with a proven track record in our niche to initiate our communication journey. K2 Communications is renowned and respected for their innovative and out-of-the-box ideas. They also have a dedicated vertical team for health care sector and this works in our favor. Moreover, the healthcare sector, and especially the pharmaceutical market in India, is poised for a revolution in the coming years. We believe this is the opportune moment to accelerate our efforts in educating the masses about generic medicine. K2’s approach aligns with our objectives, and we are delighted to have them on board. We are confident that our shared vision of democratising healthcare in India will soon become a reality.”
Shiv Shankar Devaraaj, founder and CEO of K2 Communications, commented,
“While K2 Communications caters to various segments, it also specialises in healthcare and its ancillary sectors. In addition, we have a fully functional and adept Mumbai branch to cater to clients in the region. We have a legacy of 21 years and most of our clients have been with us since the beginning. We are grateful to Siddharth Gadia, CEO and co-founder and Mr. Girish Agrawal, founder of Zeno Health for reposing their faith in us. We are committed to seeing them achieve their goals using grounded PR narratives that will sync with the pulse of all stakeholders.”
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Havas Media Network India Forms a Strategic Partnership with Influencer Tech Platform, KlugKlug
Havas Media Network India has formed a strategic partnership with KlugKlug, India’s leading influencer technology platform. This collaboration aims to introduce unprecedented solutions in the field of influencer marketing. This indicates a commitment to increasing the impact and effectiveness of influencer-driven campaigns by 40% to 60% for brands in India and around the world.
Influencer Marketing Boom in India
In the realm of digital marketing, influencer marketing has become a powerful force. The projected spending was of $30 billion by 2023. In this regard, India stands out as the market with the second-fastest rate of growth. A third of Indian brands are said to have increased their budgets for social media influencers in the last year, which is evidence of the growing significance of this strategy and highlights the critical role influencers play in helping brands connect with their target audiences. The partnership between KlugKlug and Havas Media Network India comes at a time when the rules surrounding influencer marketing are being clarified and the industry is changing quickly. In addition, it positions them at the forefront of industry innovation with a signal, data, and solution-focused approach.
Meaningful solutions to build relationships between influencers and audiences
The partnership aims to provide clients with meaningful solutions by combining their collective expertise. This will not only increase brand visibility but also build real relationships between influencers and their audiences. Among the solutions KlugKlug provides for Havas Media Network India is the ability to use KlugKlug’s affiliate features to empower the agency to create influence affiliate programs. Furthermore, Havas can now access over 400 tier-two and three cities with regional and vernacular influencers. This thanks to the partnership’s advanced geo-filters.
Choosing influencers for the platform
Through their partnership with KlugKlug, Havas Media Network India guarantees that influencers are chosen according to TG Salience, KPIs for the brand, and other concrete factors. These affect business results. Because of KlugKlug’s additional experience, influencer marketing has strong credibility. This is thanks to its data-backed media-like approach to market research and cutting-edge insights. It is not only for the brand but also for its competitors and the industry in more than 180 countries.
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Here’s what they said
Rana Barua, Group CEO, Havas India, SEA & North Asia (Japan & South Korea), said,
“At Havas India, it has been our endeavour to introduce cutting-edge expertise that not only complements our current integrated Village ecosystem, but also helps our client partners grow their business meaningfully. While we have already been leveraging influencer marketing as a substantial expertise, this strategic alliance with KlugKlug will enable us to further bolster our offering, making way for a more transparent, tech-driven, and organised ecosystem. I wish both the teams the very best and look forward to some impactful work together.”
Mohit Joshi, CEO, Havas Media Network India, added,
“This exclusive partnership will help us select authentic influencers across 400+ regional markets who will showcase brands in the most credible manner, helping them achieve maximum customer outreach, creating a meaningful and transparent ecosystem for brands and influencers to collaborate and create content that connects with the audience at multiple levels.”
KlugKlug co-founder & CEO, Kalyan Kumar commented,
“KlugKlug is absolutely delighted to embark on this journey with Havas Media Network India by adding a scientific layer to the world of influencer marketing for clients. This is a further validation of how closely KlugKlug brings forth ‘data that matters’ for greater business impact. Having successfully validated our technology across India and globally, this is a massive stepping-stone in our efforts to bring true value to the accelerating influencer marketing landscape.”
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