Conscious Media and Greenbids Partner to Curtail Carbon Footprints
Conscious Media, a sustainable digital media agency, announced its partnership with tech firm Greenbids. The partnership stems from Greenbid’s innovation in artificial intelligence (AI) and machine learning (ML) technology, which reduces programmatic advertising’s carbon footprints while optimizing performance on streaming and open exchange platforms.
Conscious Media Partners with Greenbid to reduce carbon footprints
According to a 2023 Scope3 report, the programmatic advertising sector generates over 215,000 metric tons of carbon emissions in five major economies in a single month—an amount comparable to over 24 million gallons of gasoline consumed. This program reduces the carbon emissions from digital advertising while guaranteeing the buyers’ return on ad spend.
Here’s what they said
As reported by Campaign ME,
Co-Founder and CRO of Greenbids Adrien Delambre said,
“Our innovative AI driven strategy not only enhances performance but dramatically cuts down carbon emissions, setting the stage for a massive, scalable decarbonization of digital campaigns throughout the region.”
The Co-Founder and CEO of Conscious Media, Andy Powell expressed great enthusiasm over the partnership. He said,
“Conscious Media is thrilled to partner with Greenbids and introduce their innovative technology to the MENA region. We’ve long admired the Greenbids team, as both their technological advancements and ethical principles closely align with ours. With this partnership, we’re able to offer brands high-performing YouTube and Open Exchange placements while simultaneously reducing their carbon footprint. Conscious Media’s mission is to provide brands with unparalleled return on ad spend while championing sustainability, and this partnership with Greenbids perfectly encapsulates that ethos.”
Read More: Visa Announces Sujai Raina as Country Manager for India
Meta Platforms Announce AI Image and Text Generation for Ads
Meta Platforms has announced that it is adding tools to its generative AI ads suite that allow users to automatically create variations of images and add text on top of them. The tool, which the social media giant has hailed as a crucial safety feature, will launch in a test version without the watermarks that are currently applied to all images created by its user-facing Meta AI assistant.
The news is made at a time when Meta is investing billions of dollars in the development and maintenance of its generative AI models to persuade advertisers that automating the creative aspects of their campaigns will yield greater returns on investment.
Meta to add AI suite for image and text generation for ads
Advertisers can upload images of their products and use Meta’s image generation tool to create variations of those images, such as reorienting the products or showcasing users in different environments. Additionally, it adds the ability to directly overlay text onto generated images and broadens the range of text-generation options for headlines and key selling points.
Read More: LinkedIn Introduces Video Games on Mobile and Desktop
In the upcoming months, the company will allow advertisers to enter text prompts that can be used to customize image variations. Advertisers running campaigns in regulated industries like politics will not be allowed to use the products, just like previous generative AI tools.
Gen AI adoption
Advertisers have been more cautious about the new generative AI tools, but they have jumped at the chance to adopt AI ad tools that automate the placement of their campaigns in front of various user groups. Some brands are concerned that their logos or other intellectual property may end up in images created by others, and they have voiced their reservations about how tech companies will use any images they upload to enhance the models.
Read More: Apple Announces Five New Games To Arrive on Apple Arcade
L&K Saatchi & Saatchi unveils Cooling Tomorrow Together campaign for SRF Floron AC Gas
India – May 08, 2024 – L&K Saatchi & Saatchi, part of Publicis Groupe India, has conceptualised the latest campaign for SRF Floron AC gas, a SRF Limited brand. Titled ‘Cooling Tomorrow Together’, the campaign comprises two films that will be aired exclusively on JioCinema at the Indian Premier League.
One of the dominant players in the air conditioning and cooling refrigerants industry, SRF Limited seeks to highlight the crucial role of AC refrigerants in staying cool during the summer. The two 10-second advertisements establish the “We Cool (AC): What Keeps You Cool” narrative.
The films take an exaggerated, humorous route, depicting two extreme scenarios where the protagonists do not get angry despite provocation.
Depicting everyday situations, the first ad shows a driver staying calm as his expensive car gets hit on an empty road. The second ad showcases a husband being saved from his wife’s fury when he forgets about his dinner date and falls asleep, all thanks to the superior cooling power of SRF Floron AC gas.
Through these light-hearted narratives, the campaign effectively highlights the product’s key benefit: its ability to maintain car and room temperature, promoting a sense of calm and well-being for drivers and consumers alike.
Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi in India said,
“It isn’t easy to advertise or tell a story about a product that is neither seen nor heard. We went in search of an ‘Oh! I never knew Floron did that!’ idea. We aimed to bring the AC refrigerant out of its hiding place and give it its rightful value in life situations. The result is a set of films that are fun, quirky, and delightful.”
A SRF Floron representative added,
“’Cooling Tomorrow Together’ is more than just a campaign; it’s a pledge of tranquillity amidst life’s chaos. In collaboration with SRF Floron, L&K Saatchi & Saatchi has artfully captured our vision: to redefine comfort. This initiative aims to engage and enlighten consumers about the technology behind their home cooling appliances and car airconditioning, while cementing SRF Floron’s status as the ultimate choice for AC cooling gas in the market.”
Film Links:
Home AC:
Car AC:
Visa Announces Sujai Raina as Country Manager for India
The leader in digital payments, Visa, announced that Sujai Raina has been appointed to the position of country manager for India. As part of his new position, Sujai will be in charge of business in India. He will also be leading and carrying out Visa’s market-specific strategic initiatives while collaborating with customers and the payments ecosystem. Sandeep Ghosh will continue as the Group Country Manager for India and South Asia, overseeing operations in India and other subcontinental markets like Bangladesh, Sri Lanka, Nepal, Bhutan, and Maldives.
Sujai Raina’s responsibilities
Raina will oversee the company’s operations in India, collaborating with customers and the payments ecosystem to lead and carry out Visa’s market-specific strategic initiatives. Apart from his duties as Country Manager, he will persist in spearheading Visa’s business expansion in India. Prior to joining Visa in 2020, Sujai was head of business development for India and vice president. Apart from his duties as country manager, he will persist in spearheading Visa’s business development in India. Driving Visa’s sales strategy in the nation and ensuring performance and growth for both Visa and its clients in India, he has been a key contributor.
Visa’s vision for India market growth
Visa sees India as an important market for growth, and this leadership change demonstrates the company’s dedication to the region and its potential for accelerating digital payments through creative solutions catered to its particular requirements. The announcement highlights Visa’s commitment to bolstering its leadership team and expanding its footprint in India, allowing the company to effectively address the unique needs of the Indian market and profit from the quickly changing digital payments landscape.
Read More: Havas India Announces Major Leadership Changes Across Havas Creative Network
Here’s what they said
Sandeep Ghosh, Group Country Manager, Visa India and South Asia said,
“Sujai’s role as Country Manager marks an important step in our commitment to the Indian market. We are confident that under his leadership, Visa will continue to deliver exceptional value to clients, partners and consumers in India.”
Sujai Raina, Country Manager for Visa India commented,
“India’s growth trajectory, and the scale and sophistication of its payment systems, presents a significant opportunity for the continued growth of secure digital payments, driving cash displacement, financial inclusion and digital empowerment, at scale. I look forward to building on the strength of our brand and the trust we enjoy to power the next phase of Visa’s growth in India.”
Read More: Rossari Biotech Strengthens Leadership with Sunil Nair as CHRO
NBCUniversal and Instacart Expand Strategic Partnership To Open Up Audience-Based Advertising Opportunities for CPG Brands
May 6, 2024 – NBCUniversal and Instacart are collaborating on a new retail media partnership to provide more opportunities for CPG advertisers to better reach strategic audiences on streaming.
With this new first-party data collaboration, advertisers will be able to reach in-market consumers through NBCUniversal’s iconic streaming content and measure the impact of their campaigns by leveraging ad exposure and purchase data.
The offering is expected to launch in Q2 on streaming, with plans to expand to linear.
This new retail media workstream builds on NBCUniversal and Instacart’s existing strategic partnership, in which Peacock was the leading grocery technology company’s first official streaming partner – marrying the convenience of grocery delivery with can’t-miss content moments.
Read more: Rossari Biotech Strengthens Leadership with Sunil Nair as CHRO
To date, Instacart and Peacock have aimed to deliver a great experience and exceptional value to their joint customers. With the expansion of this partnership, NBCUniversal is aiming to bring that same commitment to its advertising clients.
“Advertisers are increasingly prioritizing strategic audiences, and with this partnership, CPG brands will be able to engage the next generation of grocery shoppers in a highly engaging environment,” said Alison Levin, President, NBCUniversal Advertising & Partnerships. “We will be leveraging NBCUniversal’s full portfolio and market-leading daily reach, combined with Instacart’s measurement & data capabilities, to drive results for marketers.”
“Online grocery shopping continues to grow in a post-COVID world and Instacart is the clear category leader,” said Tim Castelli, Vice President of Global Advertising Sales at Instacart. “We’re committed to helping CPG brands connect with and inspire high-intent consumers wherever they advertise. Soon, NBCUniversal advertisers will be able to leverage Instacart’s first-party audience data to enhance their streaming campaigns and prove their campaigns’ efficacy with our closed-loop measurement. Consumers can see a CPG’s ad on streaming and get that product delivered to them via Instacart in as fast as an hour – it’s a win-win for both consumers and brands.”
Read more: JioCinema Premium unlocks access to favourite serials with before TV premiere only at ₹29 per month
Jacqui Lim Appointed as Chief Commercial Officer at Mediacorp
Mediacorp, a Singapore-based broadcaster, has appointed Jacqui Lim as Chief Commercial Officer, intending to increase revenue and open up new business opportunities. The appointment takes effect on June 3. In her new role, she will play a key role in creating a plan for increasing revenue streams and creating a business plan that complements Mediacorp’s ongoing efforts to innovate and improve the services it provides to advertisers and viewers. To deliver focused solutions across Mediacorp’s extensive range of IPs and platforms, she will work with business units and partners to lead the commercial group in revenue generation and client engagement.
Jacqui Lim named as chief commercial officer at Mediacorp
Lim brings a wealth of knowledge from the media and advertising industries to Mediacorp. For the majority of her twenty-year career, she has worked for prestigious media agency networks like Omnicom Media Group, Publicis Media, and Havas Group in managerial and directorial capacities. Her most recent positions were with Havas, where she served as regional chief growth officer and CEO of Havas Media Group.
Read More: Havas India Announces Major Leadership Changes Across Havas Creative Network
Jacqui’s extensive experience
In the eight years that she presided over, the agency brands within Havas Media Group won the Media Agency of the Year title at a variety of industry award shows, including Marketing Interactive’s Agency of the Year, Campaign’s Agency of the Year, and Hall of Fame. Furthermore, the agency was consistently ranked as Singapore’s top media agency by international research firm RECMA.
Here’s what they said
Mediacorp CEO Tham Loke Kheng said,
“Partnerships are key to unlocking new commercial success. I believe Jacqui will bring her business and creative acumen to continue delivering innovative and targeted solutions for our clients across our wide range of content, talent and platforms.”
On her appointment, Ms Lim commented,
“I am thrilled to join a forward-thinking company that is focused on securing its position as a leading integrated player in the competitive media landscape. I look forward to working with Team Mediacorp to deliver synergistic business results, and provide the most effective, complete and targeted solutions for our clients.”
Read More: Jacqui Lim, CEO of Havas Singapore Departs The Agency
Rossari Biotech Strengthens Leadership with Sunil Nair as CHRO
India, 8th May: Rossari Biotech Limited, a leading manufacturer of specialty chemicals, enzymes, and other products for various industries including home, personal care and performance chemicals, textiles specialty chemicals, animal health & nutrition products, is pleased to announce the appointment of Mr. Sunil Nair as the Chief Human Resources Officer (CHRO) for Rossari Biotech and its esteemed Group Companies.
Based in the dynamic hub of Mumbai, Mr. Nair steps into this pivotal role with a dedication not only to lead the Human Resources function but also to oversee corporate communications. With a strategic focus, he will be instrumental in aligning with organizational goals across Rossari and its Group’s diverse operational units and locations.
With a legacy spanning over two and a half decades, Rossari Biotech has emerged as a frontrunner in the specialty chemical sector in India. Its relentless pursuit of talent development aims to nurture an environment characterized by excellence, innovation, and collaboration.
Welcoming Mr. Nair to the team, Mr. Sunil Chari MD of Rossari Biotech said, “We are pleased to announce the appointment of Mr. Sunil Nair as our team’s Chief Human Resource Officer. With his wealth of experience and expertise in HR management, we are confident that he will be instrumental in shaping our people strategy and supporting our continued growth. We look forward to his leadership in enhancing our talent management initiatives and driving organizational development at Rossari.”
With a remarkable career spanning over 26 years, Mr. Nair brings a wealth of experience to his new role at Rossari Biotech. Having served as the Head of HR at Ashok Leyland Limited for eight years, he adeptly aligned HR strategies with the overarching objectives of the company. Mr. Nair’s professional journey includes diverse sectors, including automotive and garment manufacturing, immigration consultancy, and recruitment consultancy. His career trajectory has seen him undertake pivotal roles in both Dubai, UAE, and Chennai, showcasing his adaptability and expertise in navigating varied professional environments.
Mr. Nair’s proficiency in strategic HR management is exemplified by his achievements in talent acquisition, organizational design, performance management, compensation and benefits, career and succession planning, and employee engagement. His adeptness in crafting and executing HR processes and policies, combined with his capability to lead sizable teams, will play a central role in propelling Rossari Biotech’s growth trajectory.
Expressing his enthusiasm for his new role, Mr. Nair remarked, “As I assume the role of CHRO at Rossari Biotech, I am deeply honoured to be part of such a prestigious organization. I look forward to leveraging my experience and enthusiasm to contribute to the company’s continued success. Together with the exceptional team here, I am eager to push boundaries, make a meaningful impact, and achieve remarkable accomplishments.”
Mr Nair is an alumnus of IIM Kolkata where he completed his Executive Program in Human Resources Management. He holds a degree in Bachelor of Science (Computer Science). He further expanded his skill set with a Professional Diploma in Software Technology & Systems Management and a Post Graduate Diploma in International Trade. He is a certified CII HR Excellence Assessor and is also certified in Thomas Psychometric Assessment and Harrison Psychometric Assessment.
As Rossari Biotech fosters a culture of innovation, collaboration, and continuous learning, prioritizing empowerment, creativity, and initiative among its employees, Nair’s appointment is a strategic cornerstone in developing open communication, mutual respect, and collaborative initiatives.
About Rossari:
Since the inception in 2003, Rossari Biotech has focused on providing customized solutions to our customers in a cost and time efficient manner. Rossari Biotech Limited has a storied history of pioneering innovation and sustainable practices in the specialty chemicals industry. From humble beginnings to becoming a global leader, established with a vision to make a positive impact, Rossari Biotech Limited has become a trusted name in the industry. Rossari Biotech Limited boasts state-of-the-art manufacturing capabilities that enable them to produce a wide range of high-quality specialty chemicals. Their manufacturing facilities are equipped with cutting-edge technology and adhere to stringent quality standards to ensure the consistency and reliability of our products.
Please visit the website for more details: https://www.rossari.com/
Havas India Announces Major Leadership Changes Across Havas Creative Network
Havas India, a division of the global communications network Havas with its headquarters in Paris, has announced a major change in leadership at three important agencies that fall under the purview of Havas Creative Network India: Havas Worldwide India (creative), Conran Design Mumbai (brand design), and Havas CX India (customer experience).
Havas India elevates key leaders to drive future growth
Kundan Joshee, the managing partner at Havas Worldwide India, has been promoted to managing director for India operations. In addition to the CCO profile, Anupama Ramaswamy, chief creative officer of Havas Worldwide India, will assume the additional responsibilities of Jt. MD. Conran Design Mumbai’s managing partner, Geet Nazir, has been promoted to MD of the company. Furthermore, Prashant Tekwani, managing partner of Havas CX India, has been promoted to MD of Ekino (technology) India as well as Havas CX India.
Developing the Creative Network in India:
With eight agencies today, Havas Creative Network India has been expanding steadily thanks to acquisitions, new business wins, a robust talent pool, and multiple award wins. Conran Design Mumbai, Havas CX India, and Havas Worldwide India have all been instrumental in establishing Havas Creative Network India as one of the nation’s most forward-thinking networks.
Read More: Havas Media Network India Forms a Strategic Partnership with Influencer Tech Platform, KlugKlug
Havas Worldwide India has seen changes over the past year as a result of several leadership departures, but even in this time of change, Anupama and Kundan were essential in helping to further solidify the agency and fortify its bonds with important clients like Reckitt, Stellantis, MamaEarth, Suzuki, William Grant, UTI Mutual Fund, and Harman, among others.
Anupama will remain based in Gurgaon, but Kundan, Geet, and Prashant will relocate to Mumbai. The CEO of Havas India, South East Asia, and North Asia (South Korea and Japan), Rana Barua, will continue to receive reports from all four of them as well as from Sameer, Archana, Deepali, and Arindam.
Anupama Ramaswamy’s glorious achievements
Not only has Anupama designed some of the most talked-about campaigns of the past two years for brands like IQOO, Vivo, Mamaearth, Harpic, Veet, Mortein, UTI Mutual Funds, Vanish, and many more, but she has also been crucial in uniting and forging a potent creative team. In the meantime, Kundan has contributed to the strengthening and stabilization of client relationships, the acquisition of numerous new clients, including Karnataka Bank, Indie (IndusInd Bank), IQOO, and RealMe, among others, and the streamlining of procedures that have improved the company’s overall performance, drawn in talent, and raised client satisfaction levels.
Read More: Havas Media Network Appoints Anand Kumar As President – South
Conran Design
Under the direction of Geet Nazir, who founded Conran Design Mumbai in 2021, the company has grown to rank among the most prestigious brand and design consultancies in India. The company has added Zydus Lifesciences, PayU, Coca-Cola India, Nestle, and Usha Martin to its list of clients over the last three years. Conran has won numerous local and international awards in just three years of operation, including a Gold at Transform Asia and a Silver at Campaign’s Agency of the Year Awards 2023 for South Asia Brand Design Agency of the Year, among many more.
Based on the long-standing experience and talent at Conran Design Group and W, Havas’ creative branding agency in France, the company recently launched the Conran Design Group network, a new global offering devoted to brand and design. This is a pivotal moment for Geet’s promotion, which will be essential to expanding the agency even further.
Prashant Tekwani’s key role in Havas CX
Since 2020, Prashant has played a key role in creating and overseeing Havas CX in India. With the help of Ekino and a robust CX team, he has gradually expanded and solidified the agency over the years. Some of the largest clients are Bandhan Life (formerly Aegon Life), Bosch Mobility Services, Tata Steel, STT Telecommunications, and Air Asia, to mention a few. Havas CX’s proprietary study, the X-Index, has also given the agency a powerful voice in the industry over time. With Prashant leading the way, Havas CX India will grow its presence in the area and intensify its operations by bringing on more talent and experience in areas such as loyalty, technology, and CRM.
Havas India is entering an exciting new phase as it continues to lead, innovate, and provide outstanding results for its clients.
Read More: Havas Worldwide India Expands Creative Team with Four ECD Appointments
Here’s what they said
In discussing the recent elevations, Rana Barua emphasized the strategic trajectory of the organisation, stating,
“Over the past few years, our focus has been on enhancing our expertise and solidifying our position as the most progressive communications network in India. While our Media Network, under the leadership of Mohit Joshi, Uday Mohan, R Venkat, and Shibu Shivanandan, has thrived, Havas Creative Network India has grown exponentially both organically and inorganically and has built the creative repertoire of Havas India.”
He continued,
“Kundan, Anupama, Geet, and Prashant have been instrumental in scaling up the operations of their respective agencies, demonstrating resilience and genuine leadership qualities. As we transition towards a new phase of growth, I am confident that these four leaders will play an even greater role in driving our growth, both within India and on a global scale. Their dedication and leadership is paving the way for our future success. I wish them all the best.”
Read More: Jacqui Lim, CEO of Havas Singapore Departs The Agency
Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan and Tista Sen appointed as Jury Chairs for Abby Awards 2024 powered by One Show
08th May, 2024; Mumbai, India: Rahul Mathew, Chief Creative Officer of DDB Mudra Group, Avinash Pandey, CEO, ABP Network, Malvika Mehra, Sudha Natarajan, Director Response in Times of India Group and Tista Sen join as jury chairs for Brand Activation and Promotion category, Broadcaster category, Young Maverick Abby category, Publisher category and Green Abby category respectively, at The Abby Awards 2024 powered by One Show.
Under Rahul’s leadership, the DDB Mudra Group became the first Indian agency to be crowned APAC agency of the year at Spikes Asia. The work from the agency has won 4 Grand Prix at Spikes Asia in the last 3 years.
In 2019, DDB Mudra became the first agency in the world to win the D&AD Impact Prize Fund. According to the 2021 Campaign Brief Asia ranking, DDB Mudra Group was ranked #3 in India. The WARC 2021 ranking of DDB Mudra was that of the #1 Effective Agency in India as well as Asia.
Rahul has had the privilege to judge in numerous shows across the world, he was also the Jury President for Press & Outdoor at D&AD ‘22.
Rahul Believes that creativity isn’t a department, it’s an attitude.
Avinash Pandey, CEO, ABP Network has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Broadcaster category.
ABP Network is India’s leading television and digital network with 4 TV channels running 24×7 on cable and satellite, serving in 8 languages on Digital, touching a total audience of over 265 million.
Avinash has over 28 years of experience in Media, news, Advertising and Digital.
Avinash is also the President of News Broadcasters & Digital Association (NBDA), President of International Advertising Association (India Chapter) and serving Director of Digital News Publishers Association (DNPA).
He is the Founding Director of ABP Studios, which has produced award winning films and TV series.
Avinash is a Delhi University Graduate and Post Graduate in History and an AMP from Harvard Business School.
Avinash has received numerous awards including CEO of the Year Award twice from ENBA.
Malvika Mehra has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Young Maverick Abby category.
In a career spanning 3 decades, Malvika has donned many hats across advertising and marketing. Leading the brand mandate as Chief Creative Officer at Grey and Dentsu, successfully partnering clients and building famous brands like Bingo! at Ogilvy and running her own independent venture, Tomorrow Creative Lab, Malvika has moved on to being an independent consultant and brand partner to CEOs & founders.
Currently, Creative Head, Marketing, Dinshaw’s Dairy Foods, Malvika was formerly Chief Creative Officer, Good Brands at the Good Glamm Group.
Malvika has been invited 3 times as juror by the prestigious Cannes Lions across the print, film and design categories. She has been part of other eminent global juries for advertising and design including Clio, Spikes Asia, Dubai Lynx, Kyoorius apart from Abby awards. Along the way, her work has picked up more than a 100 awards at shows like Cannes Lions, D&AD, The One Show, Adfest Asia Pacific, Spikes Asia, Kyoorius, The Abbys and The Effies.
Some of Malvika’s famous brand campaigns have been the launch of ITC Foods’ Bingo!, and her insightful work across Titan, Hutch, Vodafone, State Bank of India, Gillette, Reliance Telecom, Dell, Fiat, Honda, Duracell and the Indian Army.
The impact of her work and leadership has earned her a place among India’s ‘50 Most Influential People in Media, Marketing and Advertising’ (Economic Times – Brand Equity Agency Reckoner 2019), and the ‘Top 20 Creative Directors in India’ (ET, Brand Equity Agency Reckoner) twice in the past.
Sudha Natarajan, Director Response in Times of India Group has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Publisher category.
Sudha has had 25 years of learning experience, with 13 of them being in leadership positions, in marketing, advertising, and media organizations.
Sudha has been Director looking after a diversified revenue portfolio, including the Digital offerings for Bennett, Coleman & Co., the largest and most diversified media company in India, Sudha has served as the CEO of a large international agency network, Lintas Initiative Media (2nd largest, in India).
Sudha was voted as ‘Woman Icon’ of the Marketing & Advertising Industry, she was ranked the 14th most influential Marketing & Advertising person by Economic Times.
Sudha has served on various juries like Festival of Media, Asia and Cannes.
Sudha is also a board member on several Group Companies.
Tista Sen started her career with Whitelight Production, India’s leading ad film production company. After assisting on over 60 commercials she joined Lowe Lintas as a writer and worked on brands like Johnson & Johnson, Cadbury’s and Unilever.
Tista joined J Walter Thomson and for over 22 years she was involved with some of the largest brands in India and some of the most memorable and well-loved ad campaigns for Unilever, ITC, Godrej, GSK, Aditya Birla, Sony, SBI Mutual Funds
Tista has been ranked among the 20 most creative people in Asia and worked on campaigns that have won numerous metals at Cannes, Clio, Ad-Fest, One Show, D&AD, Clio, Spikes Asia including the Grand Prix and Gold for her work on Lost Daughters in 2022.
Over the years, Tista has been on the jury of several global advertising festivals including Cannes, D&AD, Clio, LIA, Gerety Awards, Spikes and The New York Festival. In 2015 Tista had the pleasure of being the only Asian on the inaugural Glass Jury at Cannes that honours gender diversity in communication.
Tista is co-founder of The Collective, an agency agnostic platform that is a voice for young women in the industry when it comes to discrimination and gender inequality. Passionate about story-telling and the power of the written word, Tista is the only Indian to be published in the Modern Love Column of the New York Times.
Tista recently founded Ladyfinger, an agency that talks to women specifically on issues they can relate too and has worked with brands to adopt an insightful communication model.
The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024.
For more details on The Abby Awards, visit https://abbyawards.com/
JioCinema Premium unlocks access to favourite serials with before TV premiere only at ₹29 per month
May 07, 2024; National: India’s New Entertainment Plan is here! India’s premium streaming platform JioCinema recently announced its ad-free plan – JioCinema Premium – with an introductory pricing of just ₹29/month for a single device and ₹89/month for up to four devices at a time. As part of the subscription, members get early access to their favourite serials like Shiv Shakti, Bhagyalakshmi, Naagini, Jai Jai Swami Samarth, Pherari Mon, Rashi Rikshawwali, and more, in addition to all on-air fiction content from Viacom18 network channels including Nickelodeon, MTV, and other the entire Colors suite of local language channels.
That’s not all! JioCinema Premium goes beyond early access and will offer 20+ TV channels from the house of Viacom18 available to stream. This will come with an ad-free experience, high-definition quality (up to 4K!), and the option to download shows for offline viewing – perfect for catching up on the go or avoiding buffering. So, what are you waiting for?
Subscribe to JioCinema Premium and binge your favourite serials before TV, only at ₹29 per month!
Link: https://www.instagram.