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Expert interviews
Programmatic advertising, programmatic, buzzword, digital media, media buying, ad inventory, landscape, automated landscape, programmatic media, media planning, inventory monetization, digital media buying, media buying, manual negotiations, real-time auctions, demand side platform, DSP, media, targeting capabilities, specific demographics, interests, behaviors, campaign effectiveness, real-time bidding, RTB, ad spending, competitive prices, multiple platforms, in-depth data, decision-making, improvement, future strategies, internet access, digital ad spend, media buyers, premium inventory, private marketplace, PMP, diverse channels, display, video, mobile, CTV, Connected TV, DOOH, brand safety, fraud prevention, viewability tools, unsuccessful campaigns, audience targeting, audience segments, ROI, data-driven optimization, channels, unified management, brand Safety, in-depth analytics, viewability, programmatic setups, budget-constrained, data-driven optimization, large-scale reach, multi-channel campaign, paramount, digital mediums, accumulated data, targeting, YouTube’s programmatic, programmatic buying, media planners, enhanced tools, YouTube advertising, inventory reach, DV360, precise targeting, cross-channel integration, GDN, premium inventory, Programmatic YouTube buying, real-time optimization, seamless integration, digital channels, campaign effectiveness, granular targeting, contextual relevance, performance campaigns, frequency capping, storytelling, ad skipping, pDOOH, streaming services, advanced targeting, unified platform, transparency, streamlining operations, Indian CTV, CTV viewership, localized creative messaging, programmatic digital out of home, DOOH, campaign relevance, non-standardized measurement, fragmented inventory, programmatic targeting, value proposition, fragmentation, second-party data, data collaboration, ad fraud, vigilant monitoring, transparent pricing models, communication, machine learning, ML, artificial intelligence, AI, buzzwords, datasets, optimizing bids, creative elements, predictive modelling, Indian market, third-party cookies, contextual targeting, supply path optimization, SPO, premium marketplace, future of advertising
Demystifying Programmatic – A Guide for Indian Marketers
AI, artificial intelligence, AI acceleration, LS Digital, DataMorph, Prasad Shejale, Founder, Krishna Katikaneni, data pipeline, automation, game-changing partnership, business, AI adoption, collaboration, unique offerings, accelerating, digital business, digital business transformation, DBT, enterprise, shared vision, brands, decision-making, customer experiences, data engineering, pipeline creation, time-consuming, digital transformation, state-of-the-art automation, AI initiatives, actionable insights, Ai-driven operations, actionable insights, supply chain optimization, SCO, customer analytics, client feedback, University of California Office of the President, UCOP, Risk services, UC Healthcare, data management system, DMS, ETL, ML, machine learning, analytical solution, Ad-hoc, business intelligence, fashion retailer, unified data analytics platform, ingestion and transformation customized pipelines, Standard Data Ingestion, US, ecommerce, finance, healthcare, retail, digital technologies, data-driven decision making, consumer behavior, data discrepancies, DBT framework, intelligent data orchestration, AI operation, holistic framework, cloud-agnostic, data accuracy, actionable intelligence,
AI Acceleration by LS Digital And DataMorph
Cyrus Shroff, industry head, vice president, BFSI, Performics, marketing, brand growth, digital transformation, customer acquisition, engagement, retention, BFSI landscape, AI, marketing strategies, Artificial intelligence, digital marketing, digital age, customer engagement, business growth, hyper-personalized targeting, messaging, customer segmentation, customer data, targeted marketing, marketing campaigns, dynamic creative optimization, DCO, personalized ads, boosting engagement, conversion rates, BFSI clients, real-time bidding, RTB, AI algorithms, user behavior, bidding strategies, creative performance analysis, conversion rates, lead scoring, visit scoring, promising leads, customer lifetime value, CLTV, AI, content creation, churn prediction, proactive retention, optimization, content generation, automated content generation, content optimization, content performance, SEO rankings, voice search optimization, voice activated chatbots, SEO ranking, customer questions, financial information, voice optimized content, natural language, long-tail keywords, media industry, digital, traditional channels, print publications, content consumption, social media, targeted advertising, digital marketing, personalized content, financial needs, transparency, education, educational content, fintech integration, fintech, traditional media, financial services, data driven marketing, data analytics, audience behavior, targeted advertising, personalized communication, brand building, online reputation, countering misinformation, hyper-personalization, product recommendations, financial goals, investment strategies, open banking, innovation, third-party application, micro-influencers, celebrity endorsement, financial influencers, interactive content, static marketing, AR, VR, augmented reality, virtual reality, content formats, gamified experiences, financial simulations, immersive environment, ethical AI, NITI Aayog, responsible AI, policy think tank, fairness, transparency, credit scoring, insurance pricing, loan rejections, data governance, digital personal data protection act, user consent, human oversight, accountability, financial decisions, regulatory bodies, algorithmic governance, interactive content, BFSI
Performics’ Cyrus Shroff: Shaping BFSI’s Digital Future with AI
Creativity, strategy, advertising, innovation, future of advertising, Ashima Mehra, strategic insight, creative beginning, strategic leadership, client side experience, dynamic approach, interview, interview series, Scholars of advertising and media, SOMA, career, advertising landscape, FCB India, adventurous spirit, account management, unconventional approaches, breakthrough campaigns, client marketing, marketing, immense perspective, big-picture vision, business strategy, dynamic environment, media landscape, consumer attention, content, content vying, digital evolution, consumers, mass media, micro-targeting, innovation, customer journey, authenticity, data-driven insights, strategic agility, target audiences, adtech, digital transformation, digital, curiosity, virtual, industry publications, client-centric, industry trends, boundaries of innovation, emerging technologies, AI, artificial intelligence, machine learning, ML, dystopian science fiction, consumer data, emotional connection, iterations, big picture strategy, business growth, inclusivity,
Creativity Meets Strategy: A New Era in Advertising
Brands, Dr. Ankoor Dasguupta, moment marketing, audiences, power of timing, digital world, digital, information, innovative ways, real-time events, trends, cultural moments, engaging content, campaign effectiveness, driving engagement, HubSpot, marketing campaigns, real-time marketing, brand loyalty, pre-planned campaigns, 2013 super bowl blackout, cultural relevance, relatability, values, emotions, target audience, black lives matter, BLM, content creation, social justice, brand values, social issues, cultural issues, authentic, empathetic, narrative, digital space, Spotify Wrapped, campaign, shareable, personalized campaign, personalized content, Nielsen, creativity, audience attention, Moldy Whopper, burger king, preservative-free, consumer awareness, health, food quality, share a coke, coca cola, personalization, social media, Socialize responsibly, Covid-19, pandemic, Heineken, socializing, social responsibility, digital socializing, authenticity, crisis management, communication, audience sensitivity, audience analysis, inclusive, thoughtfulness, impactful message, relevant, relatable,
How Brands Use Moment Marketing to Connect with Audiences: The Power of Timing

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1. 
______ is the oldest form of advertising

1 out of 10
2. 
_______, the tech giant is leading the Artificial Intelligence landscape

2 out of 10
3. 
What is AIDA?

3 out of 10
4. 
Which of the following is not an application of AI?

4 out of 10
5. 
What is the purpose of Call-To-Action (CTA) in a video ad?

5 out of 10
6. 
______ has favorable or unfavorable impressions of the public about a company

6 out of 10
7. 
Which of these is not a chatbot?

7 out of 10
8. 
DOOH in advertising stand for?

8 out of 10
9. 
Which of the following is not an AI application

9 out of 10
10. 
Who is the Father of AI?

10 out of 10
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