CNN & WBD Sports Collaborate for Programmatic

CNN International Commercial (CNNIC) and WBD Sports Europe collaborate to offer unmatched access to premium, scalable Programmatic Guaranteed brand solutions. With the new WBD Connect offering, global brands and agencies can reach 350 million monthly digital users worldwide through a variety of ad formats on a range of channels and devices, including desktops, mobile, apps, and CTV.

CNN and WBD Sports launch WBD Connect, its programmatic platform

Reached by a single point of sale, it can interact with a vast number of international viewers in the news and sports through premium digital content from CNN, Eurosport, Bleacher Report, and NBA.com. The top independent sell-side advertising firm, Magnite, is joining forces with WBD Connect. As WBD’s technology partner, Magnite streamlines campaign efficiency with a single deal ID. WBD uses data insights to plan and optimize campaigns for its digital platforms, maximizing brand partners’ return on investment and performance in real-time.

WBD Launchpad at CNNIC is the first place where WBD Sports fans can be reached on social media. It aims to reach users on TikTok, Facebook, Instagram, and Snap. This makes it possible for highly engaged audiences to see premium branded and sponsored content on Bleacher Report, CNN, Eurosport, and TNT Sports (in the UK & Ireland) social media handles.

Here’s what they said

Rob Bradley, SVP Digital Revenue, Strategy and Operations, CNN International Commercial stated,

“This is another step forward for WBD in utilising the unique scale and influence we offer marketers when we combine the power of our portfolio and drive mass engagement from a single and efficient entry point. Our news and sports coverage is unrivalled on a global level and we’re enabling brands to tap into these passion points, reaching vast and active audiences plus the opportunity to elevate campaign targeting around major news events, cultural peaks and global sporting spectacles from the Olympics to the NBA championship. WBD Connect is a great example of how a company with our size and scale can combine offerings across multiple brands using smart technology in new ways.”

Mike Rich, Head of International and UK Ad-Sales and Brand Partnerships at Warner Bros. Discovery, said,

“The combination of News and Sports is an immensely powerful proposition and one which has a unique ability to captivate the attention of millions of engaged and passionate viewers around the world. No other media company possesses the portfolio of much-loved and trusted news and sports brands as we do, and by rolling out WBD Connect, we will super serve our brand partners with tailored marketing solutions that enables them to tell their stories at an unmatched scale to connect with the widest possible audience.”

Rebecca Ackers, VP, DV+ Platform, EMEA at Magnite said,

“In unifying CNN and WBD’s digital capabilities, WBD Connect is enabling advertisers to reach audiences with greater efficiency across the numerous platforms and devices used by consumers. As advertisers increasingly lean into programmatic, we look forward to supporting WBD Connect with our technology and delivering streamlined programmatic access to their suite of premium inventory.”

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Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.