Omnicom’s PHD Secures Integrated Media Mandate for OPPO

Published on: March 27, 2024

PHD India, a division of the Omnicom Media Group, has clinched the integrated media mandate for OPPO India, following a multi-agency pitch.

This partnership will see the agency support OPPO India’s journey of growth in the region by drawing upon PHD’s strength in comms planning, creative ingenuity, and capabilities to drive business outcomes.

With nearly two decades of groundbreaking advancements in smart technology, OPPO is steadfast in its commitment to pushing the boundaries of innovation. Partnering with PHD, they aim to strengthen their position in the Indian smartphone market, offering discerning consumers their preferred choice.

Expressing enthusiasm about the collaboration, Monaz Todywalla, CEO of PHD India,said,

“We are thrilled to embark on this journey of growth with our new partner, OPPO. The brand is an innovator in its space and with PHD’s deep expertise in media, consumer strategies and advanced thinking – ‘Intelligence. Connected.’ – that combines data, technology, and human expertise collaboratively, we look forward to building a stronger affinity for OPPO India.”

Read more: Omnicom Secures Creative Mandate for Air India Express

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About Neha M Parikh

Neha M Parikh is Editor and Head of Content at Adtech Today and Adtech Today Middle East, where she leads editorial strategy across both editions. She interviews senior marketers, media and adtech leaders across India, APAC and the Middle East, and commissions bylined perspectives from C-suite executives. With a Master's in Finance, she brings a commercial lens to how she reads the industry: following where budgets, technology and accountability are moving, and asking leaders what that shift looks like from the inside.

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