Havas India and KlugKlug Partner

Havas Media Network India has formed a strategic partnership with KlugKlug, India’s leading influencer technology platform. This collaboration aims to introduce unprecedented solutions in the field of influencer marketing. This indicates a commitment to increasing the impact and effectiveness of influencer-driven campaigns by 40% to 60% for brands in India and around the world.

Influencer Marketing Boom in India

In the realm of digital marketing, influencer marketing has become a powerful force. The projected spending was of $30 billion by 2023. In this regard, India stands out as the market with the second-fastest rate of growth. A third of Indian brands are said to have increased their budgets for social media influencers in the last year, which is evidence of the growing significance of this strategy and highlights the critical role influencers play in helping brands connect with their target audiences. The partnership between KlugKlug and Havas Media Network India comes at a time when the rules surrounding influencer marketing are being clarified and the industry is changing quickly. In addition, it positions them at the forefront of industry innovation with a signal, data, and solution-focused approach.

Meaningful solutions to build relationships between influencers and audiences

The partnership aims to provide clients with meaningful solutions by combining their collective expertise. This will not only increase brand visibility but also build real relationships between influencers and their audiences. Among the solutions KlugKlug provides for Havas Media Network India is the ability to use KlugKlug’s affiliate features to empower the agency to create influence affiliate programs. Furthermore, Havas can now access over 400 tier-two and three cities with regional and vernacular influencers. This thanks to the partnership’s advanced geo-filters.

Choosing influencers for the platform

Through their partnership with KlugKlug, Havas Media Network India guarantees that influencers are chosen according to TG Salience, KPIs for the brand, and other concrete factors. These affect business results. Because of KlugKlug’s additional experience, influencer marketing has strong credibility. This is thanks to its data-backed media-like approach to market research and cutting-edge insights. It is not only for the brand but also for its competitors and the industry in more than 180 countries.

Here’s what they said

Rana Barua, Group CEO, Havas India, SEA & North Asia (Japan & South Korea), said,

“At Havas India, it has been our endeavour to introduce cutting-edge expertise that not only complements our current integrated Village ecosystem, but also helps our client partners grow their business meaningfully. While we have already been leveraging influencer marketing as a substantial expertise, this strategic alliance with KlugKlug will enable us to further bolster our offering, making way for a more transparent, tech-driven, and organised ecosystem. I wish both the teams the very best and look forward to some impactful work together.”

Mohit Joshi, CEO, Havas Media Network India, added,

“This exclusive partnership will help us select authentic influencers across 400+ regional markets who will showcase brands in the most credible manner, helping them achieve maximum customer outreach, creating a meaningful and transparent ecosystem for brands and influencers to collaborate and create content that connects with the audience at multiple levels.”

KlugKlug co-founder & CEO, Kalyan Kumar commented,

“KlugKlug is absolutely delighted to embark on this journey with Havas Media Network India by adding a scientific layer to the world of influencer marketing for clients. This is a further validation of how closely KlugKlug brings forth ‘data that matters’ for greater business impact. Having successfully validated our technology across India and globally, this is a massive stepping-stone in our efforts to bring true value to the accelerating influencer marketing landscape.”

Author Profile

Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.