Love Depot, a pleasure superstore owned by TTK Healthcare Ltd., has awarded the integrated creative and social media mandate to GOZOOP Group, a global independent integrated marketing group. The group’s Mumbai headquarters will handle the mandate. The group’s duties include developing and putting into action a creative strategy for the brand that works across all channels. Using a multi-channel strategy on both traditional and non-conventional platforms, the team will address the issues facing the sexual wellness sector.
Leading consumer goods company TTK Healthcare Ltd. is the parent company of several well-known brands. These include Eva deodorants, Woodwards Gripe Water, and Skore condoms. It is the first company to introduce condoms in the 1950s and the first Indian company to manufacture them in the 1960s. As such, they are considered the pioneers of the sexual wellness industry. Love Depot promotes inclusivity by offering the best international and Indian pleasure brands to Indian consumers. Moreover, the accommodate a wide range of tastes and preferences. The brand is putting a lot of effort into destigmatizing the category as a whole and offering a one-stop shop for anything pleasure-related to normalize the pursuit of pleasure.
To strengthen its media and branding capabilities, the GOZOOP group recently formed GZPure through a strategic collaboration with Puretech Digital.
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Arjun Siva, head of digital and eCommerce for TTK Healthcare said,
“We are looking forward to our partnership with GOZOOP Group and to work collaboratively in this journey of fearlessly pushing the envelope and breaking boundaries. We want to make pleasure accessible for everyone and we look forward to engaging with our audiences through open dialogue and education which will drive acceptance.”
Amyn Ghadiali, president – business and integration, GOZOOP Group commented,
“In today’s tactical and transactional world of marketing, collaborating with Love Depot is a delight. Their dedication to purpose-driven marketing aims to alter the perceptions around pleasure and challenge stereotypes. Excitingly, we’re positioned to pioneer a new category while shattering it at the same time. One-line brief is to simply #BreakTheBox!”
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