Verve Media Retains Pragati’s Social Media Mandate for Fourth Consecutive Year
For the fourth year in a row, Verve Media, an integrated digital marketing agency, has retained the social media mandate for Pragati, an Indian developer that provides customized warehouse solutions and services. The agency’s task under the mandate is to use social...
K2 Communications Bags PR and Social Media Mandate for Zeno Health
Zeno Health has selected K2 Communications as its integrated communication partner. Zeno Health is an omni-channel platform for generic medications. The announcement of the brand’s successful acquisition of $25 million in Series C funding last month was made possible in...
GOZOOP Group Awarded Love Depot’s Creative and Social Media Mandate
Love Depot, a pleasure superstore owned by TTK Healthcare Ltd., has awarded the integrated creative and social media mandate to GOZOOP Group, a global independent integrated marketing group. The group’s Mumbai headquarters will handle the mandate. The group’s...
CGI Advertising: Pioneering Future of Marketing or Merely a Social Media Fad?
Technology integration has always been a driving force behind change in the dynamic world of advertising. In the realm of marketing, captivating images can do wonders for capturing customers’ attention and making a lasting impression. Computer-generated imagery (CGI) is...
Meity Gives Social Media Companies 7-days to Modify User Agreements Against Deepfakes
Rajeev Chandrasekhar, India’s Union Minister of Electronics and Information Technology (MeitY), stated that if users are offended by obscene material such as deepfakes, the government will help them file a formal complaint against social media companies for breaking IT...
Netizency Secures McDonald’s UAE Social Media Business
Dubai-based digital marketing agency, Netizency, is excited to announce that it has emerged victorious in a competitive pitch process and has been awarded the social media account for McDonald’s UAE. Effective January 1st, 2023, the agency will be responsible for...
Comscore Acquires Social Media Provider Shareablee, Calls it a Natural Fit!
Comscore, the TV, and digital measurement firm announced recently its acquisition of Shareablee, an intelligence platform targeting a social media-oriented audience. The deal has been closed for $45 million.
Comscore CEO Bill Livek said-
“The reason we did the deal is that...
All About “Baaz”- World’s First Exclusive Arabic Social Media Platform.
The beta version of the first Arabic social media platform “Baaz” was launched. The platform created in the Arab world for the Arab world targets the audiences in the Middle East and North Africa (MENA) region and is characterized by providing features that are...
Influencers Share Their Secret to Earning Big Bucks on Social Media
Key Insights
Affiliate marketing and paid advertising are one of the top revenue sources but the real bread and butter of influencer income is brand sponsorships reveals a survey of 69 digital stars by Influencer.co
The survey results were gathered at the beginning of 2020,...
How Donald Trump’s Executive Order Has Changed the Face of Social Media
Key Points:
President Trump signed an executive order that aimed to scrap the legal protections conformed for social media.
He is arguing that if social media companies seek protection from the fact that they cannot control what users post, then they shouldn’t intervene with...