Swiggy To Continue With Havas Media Group India for Media Duties
Swiggy, an online meal ordering and delivery service, has concluded its media pitch. For its media responsibilities, the business has decided to continue to work with its long-standing partner, Havas Media Group India. In September of this year, the company requested that its media duties account be reviewed.
Havas’s Media Duties for Swiggy
The Swiggy account is valued at approximately INR 200 crore. More than 10 noteworthy agencies participated in the pitch process. The account was won by Havas Media Group India in 2016 after a multi-agency pitch that was started in August. Swiggy reportedly spent between INR 250 and 350 crore on advertising in 2023, according to the Pitch Madison Advertising Report.
Read More: Havas Announces Majority Stake in Klareco Communications
Author Profile
- Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.
Latest Posts
MediaMay 2, 2024Roku and The Trade Desk Announce New Data-Driven TV Streaming Partnership
MediaMay 2, 2024Warner Bros. Discovery Launches Olli, its Data-Platform for Advertising Solutions
MediaMay 2, 2024WPP Onboards Priya Barve as India Client Lead for HUL
MarketingMay 2, 2024Google Boasts “Pause Ads” Pilot Success – Viewers Might Be Subjected to Even More Ads
