Mohit Kharbanda, a trailblazing global agency with a vision to humanize brand storytelling, has announced the launch of Anecdot, his new venture. Kharbanda is a pioneer in brand storytelling with over 20 years of experience across diverse industries. Its global presence includes New York and Paris, and its headquarters are located in New Delhi. Anecdot helps brands establish enduring trust and engagement with contemporary consumers through their unique combination of services, which includes visual storytelling, community building, brand strategy, and social media planning.
The agency aims to upend the conventional standardized method of brand storytelling by crafting compelling narratives that have quantifiable effects for its customers. Anecdot focuses on creating opportunities for brands to integrate into the broader cultural zeitgeist rather than just running campaigns. This allows for a more natural, long-lasting interaction with today’s astute consumer.
The idea behind Kharbanda’s Anecdot is based on his vast background in creating memorable stories for well-known brands in the automotive, lifestyle, technology, gaming, and FMCG (fast-moving consumer goods) industries. To guarantee that Anecdot tells powerful stories that connect with readers in all markets and cultural contexts, he assembles a multinational team of skilled brand, content, and measurement analysts.
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Regardless of where you are, Anecdot provides a full range of services meant to enhance your brand story:
Anecdot is well-positioned to upend the brand storytelling market by providing a human-centered strategy that puts a premium on real connections, immersive experiences, and quantifiable outcomes everywhere.
Mohit Kharbanda, Founder and CEO of Anecdot said,
“Consumers today crave authenticity. Anecdot helps cultivate a culture adjacent to your brand by crafting stories that resonate on a deeper level, building genuine connections and driving measurable results for our clients. We’re not here to create fleeting trends. Anecdot is all about crafting timeless brand narratives that capture hearts and minds on a global scale. Our team’s diverse experience allows us to tell stories that transcend cultural barriers and leave a lasting impact.”
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