Meta To Roll Out Web Version Of Threads, Granting User Requests
Social media behemoth Meta stated that the web version of its microblogging app Threads will launch the following week as it prepares to battle rival X. Since the short-form content app’s release, the web version feature has annoyingly been absent. One of the numerous features that people have requested from Threads is the availability of a desktop version. Threads currently post on the web, but access is restricted. This is attributed to the app’s design to work on mobile devices.
Threads’ Web Presence
The web version launch plans for Thread are still tentative and remain susceptible to change at any time. One of the reasons people left Threads, at least in comparison to X, is because of this functionality. One of the service’s main flaws, especially for business customers, is that there isn’t a functional web version of it. This is because not everyone chooses to use apps on their cell phones.
Mark Zuckerberg, CEO of Meta, announced that the business was working on integrating the feature along with improved search. On the platform, users can only look for usernames as of now. The upgrades are scheduled to roll out in a few weeks. The web version of Threads is currently undergoing internal testing, according to Threads and Instagram CEO Adam Mosseri. To combat misinformation and propaganda, Threads has begun to display labels for state-controlled media organizations. In a Threads post, he stated,
We’re working on it! We’ve been using an early version internally for a week or two. Still needs some work before we can open it up to everyone though… It’s a little bit buggy right now, you don’t want it just yet. As soon as it is ready, we will share it with everybody else.
A web-based version of Threads would be a big advantage for Meta in its ongoing competition with X, according to Sam Saliba, a former global brand marketing head at Instagram who still keeps in touch with individuals at Meta. It would increase the company’s capacity for gathering information, expand its market reach, and add fresh attributes.
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Threads’ momentum faces a slippery slope
The debut of Threads was an attempt to compete with social media site X. It came in time to win over some of the users upset with the modifications made by Elon Musk. The social media app was well accepted by users, surpassing 100 million monthly active users in just one week. However, it lacks key elements that would keep it alive. According to Similar Web data obtained by the Wall Street Journal, the number of threads with active users has decreased to about 10 million. The survey also revealed that, compared to its peak usage right after the introduction, Threads users now only spend 2.4 minutes a day using the app. In contrast, X gets about 363.7 million MAUs. There has been criticism that the app only offers basic content produced by brand executives and celebrities. The informal discussions and real-time responses to events at its peak made Twitter or X, feel dynamic and interesting.
The decision is timely because the site is having trouble keeping users. During an internal company town hall the month prior, Mark Zuckerberg informed his staff that user retention was better than anticipated but not ideal. According to him, the decrease in users was expected, and retention would increase as new features, like the desktop version, are implemented. Other recent updates from Meta include the option to customize post alerts for individual users and read posts in a kind of chronological feed. Additionally, they have also given users the option to utilize their Mastodon profile to confirm a link and a following tab.
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NYC Bans TikTok On City-Issued Devices Amid Security Concerns
TikTok, a well-known application for short-form videos, has drawn attention from around the world. The most recent entity to impose app usage restrictions is New York City. It has instructed its staff to remove TikTok from phones acquired from the city. By doing this, they join the federal government and more than half of the states in prohibiting the use of the Chinese-owned social media app on government-provided electronic devices. A 30-day deadline has been set by the New York City Cyber Command, a part of the City’s Office of Technology and Innovation, for city employees to quit using TikTok. The division has found that the app puts the city’s technical networks at risk of security. In the previous year, Congress had moved to outlaw TikTok on federal devices, and several states have followed suit.
TikTok-U.S. Hot Waters
In December 2022, the US House of Representatives approved a bill that prohibited the use of TikTok on official equipment. Additionally, the Biden Administration intensified its lobbying campaigns against the app earlier this year to get TikTok to renounce its Chinese heritage and break ties with its parent business ByteDance. This has distinguished the app from other American social media behemoths. Shou Zi Chew, TikTok’s CEO, gave testimony before Congress as well. He put up with five hours of intense grilling from senators who were worried that China was using the app’s user data to jeopardize national security.
In response to worries that TikTok’s parent business, ByteDance, was sharing user data with the Chinese government and spying on Americans, the federal government ordered the staff to uninstall the app from government-issued cell phones earlier this year. Similar prohibitions were established in more than 25 states.
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NYC bans Tiktok
Due to its connections to China and how it manages user data, TikTok has come under fire from American politicians. As a result of the political response, Montana passed a bill that essentially outlawed the app beginning in 2024. The Montana statute was challenged by TikTok, who claimed that it violated the First Amendment. The platform asserted that claims that the Chinese government had access to user data on TikTok were unfounded.
Since 2020, TikTok use on state-owned phones has been forbidden in New York, with a few exceptions for advertising channels. Officials from TikTok have stated that there is no basis for concern about cybersecurity risks associated with the app’s use. A few New York Public Relations platforms were nevertheless permitted under the policy to use the app for marketing. The software is now prohibited on state-owned devices in 30 states.
Three years after New York State discreetly imposed a comparable restriction on government devices in 2020, New York City has decided to limit TikTok to city-owned devices. The city cited federal laws imposed to outlaw the app, as well as U.S. Office of Management and Budget recommendations limiting its usage on government-owned devices. New York City’s actions are now consistent with those of the federal government. Although TikTok had previously outlined its plans to guarantee the security of U.S. user data, little has been done to quench the fears of the lawmakers.
Here’s what they said
Jonah Allon, a spokesperson for Mayor Eric Adams said in a statement,
While social media is great at connecting New Yorkers and the city, we have to ensure we are always securely using these platforms. NYC Cyber Command regularly explores and advances proactive measures to keep New Yorkers’ data safe.
Scott Reif, a spokesperson for the state Office of Information and Technology stated,
We seek to meet people where they are and remain vigilant in protecting critical state assets, and urge New Yorkers to use caution when using TikTok and all social media platforms to protect their privacy and security.
Three years ago, TikTok and 49 other Chinese apps were first blocked in India, one of the pioneering nations to do so. Following suit, earlier this year New Zealand and Canada implemented preventative measures to block TikTok from some government-owned devices. They explained it away to app users’ privacy and data worries. Social networking applications are feeling the heat of public outrage as privacy and user information issues persist. The user policies of apps like Zoom, Google, and others had to be updated to comply with the constantly evolving legal framework governing technology. We’ll have to wait and see what happens with TikTok in the US and the business.
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Tiktok Diversifies Content with Text Posts, Sparks Rivalry with X
TikTok becomes the latest company to exploit the audience shift from Twitter, or now, X with the launch of its latest text posts feature. The Chinese-owned corporation, best known for its video content, has now added written content. TikTok users can freely express themselves with this tool. This action is supported by TikTok’s dedication to creativity and individuality.
The introduction of short form material is the newest tool in TikTok’s arsenal for producing content. Content creators now have an additional tool for connecting with their audiences. The text post format will allow them to express their ideas through posts, poetry, and other written material.
You can now share text posts on TikTok ✍️ Text posts open exciting possibilities for creators to share their stories, poems, lyrics, and more – giving you another way to express yourself and making it even easier to create! Learn more ⬇️ https://t.co/XX18GERQRE
— TikTokComms (@TikTokComms) July 24, 2023
Why Written Form Content?
With TikTok’s updated functionality, businesses can publish text posts to their followers to broaden their reach and boost engagement. Users on the platform are video-responsive. Some people, however, might find text posts a better way to connect with brands. Marketers can now reach audiences they previously had no access to thanks to this extra source. Larger audiences result in more exposure, participation, and return on investment.
What to Expect from this feature?
TikTok has introduced various features to make text posts more interesting and appealing. They include:
- A wide range of STICKERS creators can use to boost their written form posts
- TAGS and HASHTAGS can be used with text posts, just like video and photo posts.
- Content creators can choose from a variety of colorful BACKGROUNDS to make their posts more appealing.
- The creator can store their posts in draft if they do not wish to publish them and also discard them later.
- The limit for posts is 1000 words.
How To Create Text Posts on TikTok?
TikTok has simplified the text creation process, making it easier for users to share content.
- To post a text message, a user must navigate to the camera page and select the text option.
- After choosing, the user is taken to the creation page, where they can input their material.
- They can also add songs, location tags, activate comments, and use the Duet function to personalize their content.
This inclusion of text posts demonstrates TikTok’s dedication to supporting community creativity. The addition of this function might change the platform’s fundamentals from long-form video content to short-form light text content. The range of content marketing strategies might then be explored by organizations.
TikTok has now joined the cat race with X and Threads to control the text-based market. However, X, formerly known as Twitter, is in financial turmoil due to a 50% decline in ad sales. At the same time, Thread’s popularity is steadily eroding as DAUs gradually shrink. ByteDance, the firm that owns TikTok, also made strides in generative AI with the recent launch of the CapCut plugin for ChatGPT for AI-created videos.
The stage has been set for a revolutionary shift in the social media sector with TikTok’s entry into the text-based market. As these competitors square off, social media enthusiasts anticipate a fascinating showdown in innovation and engagement.
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Meta Follows Twitter’s Lead, Unveils Paid Verification Service for FB & IG
Meta Platforms Inc. (formerly known as Facebook Inc.) has launched a new paid subscription service, allowing users to verify their accounts using government-issued identification. This verification will give users a blue tick mark, similar to what is already available on Twitter, to indicate that their accounts are authentic.
It will cost $11.99 for web access or $14.99 a month on iOS and Android. Meta’s new subscription service, which grants users a verification badge in exchange for a monthly fee, is similar to Twitter’s revamped Twitter Blue service. There will be no changes to accounts on Instagram and Facebook that are already verified based on prior requirements, including authenticity and notability.
How will subscribers benefit?
Subscribers to Meta’s new paid subscription service will enjoy several benefits, including,
- Account Verification
- Protection from impersonators
- Increased visibility of their posts
- Easy access to customer service
- Increased exposure on Instagram’s Explore page and Reels
- Reduction in fake accounts
Zuckerberg in a Facebook post said, Meta Verified “is about increasing authenticity and security across our services.”
Meta is the latest social platform to add a paid subscription feature. But why?
Meta’s introduction of pay-for-identity verification on social media is a sign of the company’s efforts to diversify its revenue streams. Its ad business has declined following Apple’s decision to curtail its ability to track users’ online activities on iOS after it introduced stringent privacy changes. Last year, Facebook, which makes its money almost entirely through advertising, estimated that Apple’s move would lose the company $10 billion in ad revenue by 2022.
Meta is already late to the party! Other major platforms, including YouTube, Twitter, and Snapchat, have already launched premium subscription services to appeal to their most dedicated users and increase their average revenue per user (ARPU).
Meta Verified will be rolled out first in Australia and New Zealand this week and in other countries soon. While most other platforms have tested subscription plans in the U.S., Meta plans to start with a smaller market.
Paid verification badge programs are becoming more common as companies attempt to generate additional revenue. However, users are increasingly selective about paid services, even for products and services they receive. Identity verification is particularly intangible, which may make it even less appealing to users. Although it is a smart move to help diversify against the dependence on ad revenue, its success is undetermined. Conservatively, even if it converts a small percentage of its monthly active users, it can generate meaningful revenue.
It will be interesting to witness if the users find it valuable to pay for these services.
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Netizency Secures McDonald’s UAE Social Media Business
Dubai-based digital marketing agency, Netizency, is excited to announce that it has emerged victorious in a competitive pitch process and has been awarded the social media account for McDonald’s UAE. Effective January 1st, 2023, the agency will be responsible for managing the brand’s social media strategy, content creation, community management, analytics, and social listening. Netizency’s success in the pitch process is a testament to the agency’s social media expertise and creativity.
As reported by Campaign Middle East, Walid Fakih, CEO McDonald’s UAE said,
“Social media is a crucial component of our marketing strategy as it helps us engage with our customers. Choosing the right agency was a challenge, but the Netizency team stood out during the pitch process for their expertise and innovative approach, and we have full confidence in their ability to deliver outstanding results.”
Michael Maksoudian, managing partner at Netizency is delighted with this incredible win and is looking forward to working together to drive business growth and engagement with their customers.
“To say that this is big news for Netizency would be an understatement! This end-of-year win has upsized our portfolio and sealed yet another incredible year for the whole team. It has also started off 2023, which marks Netizency’s 10-year anniversary, with a bang! We’re thrilled to be going on this crazy ride with the McDonald’s UAE team- and I can think of no better way to celebrate Netizency’s decade-young milestone than with the trust and partnership of the McDonald’s UAE team.”
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How Will Meta’s New Ad Formats and Brand Controls Boost Growth?
Meta introduced a basketful of new spaces available for advertisers on both the Explore page of Instagram, within Facebook Reels, and on creators’ pages.
New ad formats for Facebook and Instagram
The company said in a blog post that it focused on building products for businesses that meet people where they are.
“We’re announcing new ways for advertisers to reach customers in a range of ways based on how they are spending their time—whether through video, messaging, ads or AI-enhanced experiences—and updates on our ongoing efforts with industry partners.”
It is testing new skippable ‘post-loop’ video ads on Instagram Reels. Other product updates for advertisers include a music catalog, a new ad format for Facebook Reels, and ads on the Explore home page and user profiles.
A test of ads in creators’ profile feeds will give creators a monetization option. They will be able to make additional income from ads within the content they already have.
The company will run 4- to 10-second skippable post-loop ads and standalone video ads after a Reel has ended. It also tests horizontally scrollable carousel ads displaying 2-10 images at the bottom of a Facebook Reel. Additionally, Meta introduced new ad placements and formats for Instagram – AI-powered multi-advertiser ads and Explore home and profile feed ads for businesses.
Another ad product includes an open beta test of Augmented Reality (AR) ads in both Feeds and Stories on Instagram, where brands can encourage people to interact with an effect through their surroundings, such as testing furniture in their home or test driving a car.
Meta also revealed brand safety updates the marketing community had been waiting for. Instagram and Facebook feeds will now incorporate brand safety risk tolerance controls, allowing brands to control content proximity (low, medium, high). As an added benefit, brands will also have access to third-party reporting, which will let them know where their ads appear, thanks to ad tech partner Zefr’s technology.
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Marketers Perspective
A new ad revenue opportunity for Meta and creators who make money off the platform. Adweek reports that for in-Reel Facebook ads, creators would get 55% of the revenue, while Meta would get 45%. There are still some details to work out concerning revenue sharing with creators’ pages, but It is unlikely that they will be able to earn a significant income.
In the meantime, buyers aren’t prioritizing the formats, as Meta still needs to fix other glitches on its platform. In addition, some worry that the platform might become overcrowded with advertisements. Also, the macroeconomic headwinds looming have prompted Meta to freeze hiring. However, advertisers may warm to the new offerings. They are equating inventory to lower CPMs (cost per thousand impressions). New offerings build additional inventory on the platform hence marketers look forward to seeing lower bids in return.
The new suitability tools and controls are under testing mode and will be rolled out in 2023. Advertisers will have more control over how the ads will appear on the platform as well as early insights on the future of shopping in the metaverse.
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Twitter Rolls Out Branded Likes in Saudi Arabia
Twitter brings Branded Likes to all managed advertisers reaching consumers in Saudi Arabia. It also rolled out in other countries like the United States, the United Kingdom, and Japan.
As it can be seen in the tweet, Branded Likes let advertisers transform Twitter’s Like button into a delightful, custom animation for 24 hours. Twitter explains that several brands like Disney, Tesco, and more have tested Branded Likes. The results show that it drives conversation and engagement around the biggest launches and brand moments, and create memorable, interactive experiences with consumers.
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How does this new feature work?
- Branded Likes are available in Twitter’s Timeline Takeover ad offering, which ensures a brand’s ad is the first ad to appear when someone opens Twitter for the first time that day. The pairing helps advertisers to maximize brand exposure and drive additional engagement.
- As part of the Takeover ad, advertisers can select a hashtag (and up to 10 translations of the hashtag) for their Branded Like animation. Bare Tree Media is the partner for activations running in Saudi Arabia, the U.S, and the U.K to create custom artwork for the campaign.
- The custom branded like will appear when a consumer taps the like button on an organic/promoted tweet with the pre-selected hashtag.
- Finally, it will appear for up to 24 hours in the same geography as the brand’s Timeline Takeover.
Twitter stated that during testing the new feature delivers ad effectiveness for brands when paired with Timeline Takeover.
“Branded Likes generated positive impact when paired with Timeline Takeover, seeing a +277% lift in the recall, and +202% lift in purchase and consideration intent.”
Even though Branded Likes add personality to the tweets and spark interest but involves high cost and scale. Twitter has not provided any price range as of now. It is certainly an intriguing offering that will add some variety to the tweet stream.
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Meta Slams Apple Over ATT, Google Hit By Second U.K Anti Trust Investigation
Meta airs grievances over Apple’s market power in the mobile app industry To FTIA.
When the Federal Telecommunications and Information Administration (FTIA) asked what technology companies thought about Apple, Meta enthusiastically responded. Apple’s new tracking prompt has cost Meta billions of dollars and made innovation impossibly hard for them. Meta mostly criticizes Apple throughout 19 pages of comments. Meta, which is itself the target of a federal antitrust suit, paints Apple as a behemoth that restricts its ability to expand. Meta wrote in the letter,
Despite having some of the most popular apps in the world, Meta’s ability to innovate on its products and services and even reach its customers is determined, and in some cases, significantly limited, by the most popular mobile operating systems, such as Apple’s iOS.
Meta also made a connection between Apple’s ad business which witnessed explosive growth and its challenges in the same market. Other relatively smaller tech companies (mostly app developers), and the Coalition for App Fairness, a group that represents companies including Epic Games, Match Group, and Spotify, filed a comment to the NTIA that also criticized Apple’s market power. They have called on Congress and the Biden administration to act against the power of dominant app store companies like Apple and Google.
Whether this branch would take action is unclear, but it will be interesting to see what approach they decide to take against a tech company.
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Andrea Coscelli, the CMA’s Chief Executive said,
We’re worried that Google may be using its position in adtech to favor its own services to the detriment of its rivals, of its customers, and ultimately of consumers. Weakening competition in this area could reduce the ad revenues of publishers, who may be forced to compromise the quality of their content to cut costs or put their content behind paywalls. It may also be raising costs for advertisers which are passed on through higher prices for advertised goods and services.
Since the tech giant owns the largest service provider in three key parts of the chain. CMA investigation will examine Google’s dominance in the following parts:
Demand-side platforms (DSP) allow advertisers and media agencies to buy publishers’ available ad space from many sources.
Ad exchanges provide the tech to automate the sale of publishers’ ad inventory via real-time auctions by connecting to multiple DSPs and collecting bids for them.
Publisher ad servers that manage publisher inventory and determine which ad to show based on bids received from exchanges and/or direct deals between publishers and advertisers.
CMA advocates for greater regulatory authority for overseeing anti-competitive behavior from tech giants under the new regulator ‘Digital Markets Unit’. It is expected to be introduced in 2020, with the power to fine tech companies up to 10% of global revenues for breaching new digital rules. However, the government has not given the watchdog the authority to impose such fines.
Andrea Coscelli, the CMA’s Chief Executive-
This would be bad for the millions of people who enjoy access to a wealth of free information online every day. It’s vital that we continue to scrutinize the behavior of the tech firms which loom large over our lives and ensure the best outcomes for people and businesses throughout the UK.
In response, a Google spokesperson said,
We will continue to work with the CMA to answer their questions and share the details on how our systems work.
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Google Introduces New Ad Tools, YouTube Short Ads Are Coming
Google has announced numerous new ad tools at its Google Marketing Live event, including new ad options for YouTube Shorts, new layouts for Responsive Display Ads, improved analytics, and new ad testing options.
YouTube Shorts
YouTube has been teasing ads on Shorts since last October, but is now progressively rolling it out worldwide.” Google has integrated Shorts advertising into its Video Action and App campaigns. Brands will be able to connect product feeds to their Shorts promotions and make video ads more shoppable.
This could eventually be integrated into regular Shorts clips, enabling creators to monetize their content better. Although it isn’t available yet, the new display could prove valuable for brands, as Shorts delivers more than 30 billion views daily. As quoted by 9to5Google, the company said,
“This is an exciting milestone for advertisers, and a key step on our road to developing a long-term YouTube Shorts monetization solution for our creators, which we’ll share more about soon.”
Google Discover Feeds
Discover feeds are where people scroll through their favorite personalized content for ideas and inspiration. Though it is a lesser used Google app, the new video ad options could help to connect with users and offer more compelling and engaging ad experiences.
Display & Video 360 ad
Google’s also updating its Display & Video 360 ad options and getting new visual shopping ads.
Advertisers will soon be able to add Connected TV campaigns to reach affinity, in-market, and demographic audiences across YouTube and other ad-supported connected TV apps. On the top-left corner, one can swipe through various images accompanied by various product details, such as prices and ratings. This might include information about loyalty programs.
3D Models of products from merchants will also appear directly in search results, as Google claims 90% of Americans currently use or would consider using, AR for shopping.
Responsive Search Ads
Later this year, Google will roll out automatically created assets for responsive search ads, which should make ads more relevant.
“If you opt in, Google Ads will automatically create assets for you based on content from your landing pages and existing ads. The system will then display the best-performing combination of automatically created assets, and the assets you provide, to make your ads more relevant. The system will then display the best-performing combination of automatically created assets, and the assets you provide, to make your ads more relevant.”
Mobile-First Layouts For Responsive Display Ads
All-new, mobile-first layouts will allow advertisers to showcase their brand on full-screen portrait ad inventory. In addition, Google is introducing scrollable ads and videos based on the product feed.
Performance Max Campaigns
Performance Max campaigns to help advertisers drive better results across Google’s channels and inventory They include A/B testing, campaign management, support for store sales goals to optimize for in-store sales, new insights, and explanations, including attribution, audience and auction insights, and optimization score and recommendations.
Google Insights
Google’s also adding new personalized trend data to its ad insights page to improve contextual understanding and targeting. They include three new reports- Attribution insights, Budget insights, and Audience insights.
Other New Advertising Features
Conversion Lift Test
Google is also bringing Conversion Lift tests directly in Google Ads and Display & Video 360. It will help to measure incremental conversions based on users and regions, and Search Lift tests will enable you to measure the effectiveness of YouTube campaigns at driving organic traffic to YouTube and Google.
Privacy-safe options for interest-based advertising and remarketing
There will be worldwide testing in Google Ads and Display & Video 360 later this year. These tests will incorporate signals from the new Privacy Sandbox APIs.
Ad Control Center
Earlier this month, Google previewed its Ad Control Center at its I/O Summit. People will be able to pick the types of ads they want to see more or less of and control how their data informs ads they see across YouTube, Search, and Discover.
There are several interesting new additions, but the new Shorts display option is the biggest. Users will be able to expand their reach with the rapidly growing Shorts audience. With the growth of TikTok, short-form video has become highly influential. Brands should take note of these options and work to find ways to make use of them in order to maximize appeal and resonance.
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Snap Partners With Cameo, Introduces Advertiser Program
Snap opened its NewFronts this week with the announcement of a new advertiser program and content initiatives – including a new partnership with celebrity video platform Cameo, a new advertising product called Snap Promote, and original programming.
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Details
The ‘Snap x Cameo Advertiser Program’ will enable Snap advertisers to pay Cameo members to create short video ads for their Snap marketing campaigns. There are more than 45,000 personalities on Cameo, including actors, influencers, musicians, athletes, and more. With this partnership, advertisers will be able to directly reach Cameo’s celebrities to pitch their ads. As a result of this partnership, top creators could also potentially make money from the new advertiser program through Snapchat, following the launch of its Creator Marketplace last year.
Snap reported during its beta phase, bedding retailer Mattress Firm partnered with a range of Cameo talent for the new campaign “Junk Sleep”. The campaign drove an 8-point lift in ad awareness, which is 2 times the usual rate for the category. The Snap Ads portion of the campaign also had a video view rate that was 3 times the retail category average.
Furthermore, Snap will launch a new advertising program called Snap Promote, which will allow companies to sponsor shows and place advertisements directly within Discover’s news feed. Snap’s new ad product, which is available in the Ad Manager, was recently tested by the NFL, which resulted in 7 times more Snapchat users subscribing to NFL Stories than the average.
On Snap’s Stories page, advertising partners will have the chance to promote their Discover shows, as well as streamable shows known as Snap Originals. Snap reports that its Discover platform saw 25 percent growth year-on-year in Q1 2022 and that 80% of U.S. Gen-Z watched at least one Snap Original in 2021. Snap also announced a slew of new original programming content. There will be a new season of ‘Charli vs Dixie’, starring TikTok stars Charli and Dixie D’Amelio, and a new series with Olympic legend Simone Biles.
Snapchat extended its content agreements with the NFL, NBA, and WNBA following 205 million people watching sports content on the platform in 2021. NBA, NFL, and Snap will collaborate for the first time on Spotlight Challenges, Snapchat’s in-app TikTok competitor.
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Why we care
Snap has 332 million daily active users, outranking Twitter, Reddit, and Pinterest, and last year, Cameo generated $125 million in revenue. It’s safe to say that the new partnership has the potential to be a success for Snap and its ad partners.
However, since the agreement was announced, Cameo has laid off over 25% of its employees as a result of the slowdown in business. Snapchat’s original programming continues to impress viewers. Younger audiences have enjoyed Discover content’s short, episodic format, which caters to their viewing and media consumption habits.
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