Deutsche Telekom’s Alliance With Equativ Strengthens Advertisers’ Ability to Maximize the Addressable Advertising TV Landscape
Deutsche Telekom, majority owner of T-Mobile, today unveils its partnership with Equativ to shape the future of targetable TV advertising through programmatic marketing in Germany. By leveraging extensive reach in premium digital environments and precise targeting, the...
Coca-Cola and Microsoft Partner on Cloud and AI
Microsoft Corp. and The Coca-Cola Company on Tuesday announced a five-year strategic partnership to align Coca-Cola’s core technology strategy systemwide; enable the adoption of leading-edge technology; and foster innovation and productivity globally.
As part of the...
GumGum Announces Playground xyz’s Media Portfolio Integration
GumGum, a global digital advertising platform, has announced the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business, resulting in a powerful suite of AI-powered advanced contextual ad solutions that will help advertisers tap into...
InfoSum and Samsung Ads Launch Data Clean Rooms Solutions
Samsung Ads, Samsung Electronics’ advertising division, has launched a data clean room solution based on the data collaboration platform InfoSum. Samsung Ads’ advertising partners can now compete against Samsung’s Smart TV footprint and via its Demand Side...
Zefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global Advertisers
Zefr, the leader in brand suitability targeting and measurement within walled garden environments, today announced a significant expansion of its brand safety and suitability measurement product with TikTok. Global advertisers will now have the ability to deploy advanced...
Magnite Partners with Hoppr for Ultra Premium TV Inventory in Singapore
The largest independent sell-side advertising company, Magnite, has partnered with Hoppr, a CTV platform that offers premium TV ad space with a “first in market” guaranteed view, to give local buyers access to a new kind of premium inventory on the TV menu guide....
Disney+ Unveils New Logo and Welcomes Hulu Integration
Disney’s unveiling of its new logo coincides with its acquisition of the US-streaming website Hulu. This significant development was announced on the same day as the global launch of Hulu content on Disney+.
Why new logo?
The evolution of the new logo incorporates...
Criteo Receives Debut MRC Accreditation for Retail Media
Criteo, a prominent commerce media company, has announced its attainment of a significant milestone: accreditation by the Media Rating Council (MRC). This accreditation marks a first for Criteo and pertains to the measurement of display-rendered impression and click...
Microsoft Advertising Announces Global Rollout of Performance Max Campaign
Microsoft Advertising has announced the global rollout of the Performance Max (PMAX) campaigns, a new automated campaign type that aims to streamline advertising efforts and maximize results across Microsoft platforms.
What is Performance Max?
Performance Max is a brand-new...
TikTok Testing New Feature To Make All Video Posts Shoppable
TikTok has begun testing a feature that will make all video posts shoppable, the latest step in the social media company’s efforts to build a multibillion-dollar e-commerce business in the United States. With this new feature, objects in a video can be automatically...