Google Shelves its Plans to Remove Third-Party Cookies | Experts Speak
After years of investing in the plan to deprecate its third-party cookies from Google’s Chrome browser, Google has now abandoned its turbulent efforts. The decision comes after multiple delays, setbacks, and pushbacks from industry regulators and stakeholders since 2020....
Mindshare and Times Network Partner with Britannia The Laughing Cow to Launch An Inclusive Cheese Content Hub
Delhi, July 22, 2024: Mindshare, the media services company that is part of GroupM and WPP, has conceptualized a one-of-a-kind content hub and has partnered with Britannia The Laughing Cow Cheese and Times Network to launch ‘Cheeseitup.in’, an innovative content destination...
Apple TV+ Grabs the US Market’s Attention with a +1% Increase in Shares | Report
This month JustWatch, the largest streaming guide in the world, released updates on the market share of all major streaming platforms across 60 different countries. The results below reflect data we collected over the last 3 months.
The market shares are based on 13 million...
MTV Introduces #TuchchVichaar Campaign to Celebrate Pride Month and Beyond
National, 18th July 2024: MTV proudly introduced #TuchchVichaar campaign in celebration of Pride Month. This innovative initiative aims to normalize acceptance of the LGBTQIA+ community through a powerful short film and dynamic social media strategy. By leveraging social...
Chase and JCDecaux Generate Excitement for the Euros with Programmatic Campaign
As the Euros 2024 final closed in, Chase ran a brilliant OOH programmatic campaign that used the power of the public screen to capture the nation’s spirit.
The creative featured Chase’s iconic branding, as well as three famous faces – Bukayo Saka, Harry...
Amazon Ads SMB Research | 72% of India SMBs currently invest in advertising
As Indian SMBs seek to grow both domestically and globally, Amazon Ads recently carried out research to learn more about the marketing decision-makers from roughly 300 business-to-consumer small and medium-sized enterprises and how they are profiting from advertising’s...
Spotify Introduces Comment Section for Podcasts to Boost Audience Engagement
Spotify is aiming to make its podcast platform more interactive. It has released a significant update to its mobile app, Spotify for Podcasters, which makes its features available to all podcast creators, regardless of the platform they use for hosting. With this development,...
Rainbow Classrooms: VML India’s Durex Campaign Foster Safe Spaces for Gender Identity Conversations
New Delhi, 8th July 2024: Marketing transformation company, VML, has conceptualized a unique campaign, ‘Rainbow Classrooms’, for Durex. VML’s approach aims to create a safe space for students in India to express their feelings and address gender identity issues that are...
AudienceProject Launches New Integration for YouTube Measurement
AudienceProject, a leading provider of audience measurement and research solutions, evolves its partnership with Google to provide marketers with accurate and holistic measurement of YouTube campaigns.
Through an integration between Google’s Ads Data Hub for Measurement...
L&K Saatchi & Saatchi India Unveils CollegeDekho’s First-Ever Integrated campaign “Banayenge India ka Kal”
India – July 4, 2024 – In a significant move to establish a compelling brand purpose based on a deep consumer insight and to build brand awareness, L&K Saatchi & Saatchi India has launched CollegeDekho’s first integrated brand campaign, ‘Banayenge India ka...