Welcome to the Judging Dashboard for EMERGE 2024.

The EMERGE Awards recognize outstanding work submitted from all over India. Winners are chosen by our esteemed Jury members.

The entries will be evaluated and rated on the clarity of the campaign objective and conception, overall strategy and creativity process, execution of the idea and its effectiveness and end result of the campaign

Campaign Objective and Conception (25%)

An entry should clearly demonstrate its approach to the campaign's purpose and target audience across all elements.

Overall strategy and creativity process (25%)

This criterion examines the distinctiveness of the agency's strategy and idea, including its approach to media planning for the campaign. The jury will evaluate aspects such as content, design, technological innovation, and the originality of the core idea. This encompasses writing, music, and the use of animation or video to deliver a creative marketing message. The overall experience should demonstrate innovation, content excellence, visual appeal, structure and interactivity.

Execution of the idea and its effectiveness (25%)

The jury will assess how effectively the overall strategy was implemented and aligned with the campaign results through the efficient use of resources and technology. The evaluation will also consider user engagement and audience feedback.

End result of the campaign (25%)

Did the campaign fulfill the objectives outlined by the brand team? Did the agency offer validation through metrics such as brand impact measurements, audience sentiment analysis, or financial return dataor ROI statistics?

ELIGIBILITY CRITERIA

• Agencies involved in brand marketing and brand communication can apply
• Campaign submissions are eligible if they occurred between April 2023 and July 2024.
• Only nominations from independent agencies are accepted. Brands with internal independent agencies can also apply.An independent advertising agency refers to a company that operates autonomously and is not owned or controlled by a larger corporation or holding company.
• Independent agencies must have been established for at least two years to be eligible.
• Brands that executed the campaign in-house are also eligible to apply.
• Applications will be considered valid only if all required fields on the form below are fully completed and the necessary fee is paid.
• The jury prefers to see videos with all relevant details.
• Once submitted, an entry can be withdrawn (fees will be non-refundable) but cannot be amended.
• Entries or parts of entries will not be accepted via email.
• The Adtech Editorial Board will review entries for shortlisting after the nomination round ends, if necessary.

A non-refundable fee of Rs. 10,000/- plus GST will be required per entry, payable online. Early Bird non-refundable fee is Rs.7000/- plus GST. Entries cannot be altered once payment is completed and will only be accepted upon realisation of payment.

• Upload your presentation with supporting creative materials (audiovisuals, images) using a Google Drive link.
• The creative URL should feature either a video (up to 120 seconds) or a PowerPoint presentation (8-10 slides). Ensure all videos have audio included.
• Please ensure the file size of your PowerPoint or video does not exceed 2 minutes or 1.5 MB.
• Upload your presentation to Google Drive and share the public link in the designated Reference Material URL field.

MUMBAI

Radisson Blu Marol Maroshi Road near Marol Metro Station, Andheri East

Best Display Ad Campaign : This category is honoring the top display advertisement that captivates audiences and achieves marketing goals.

Best Mobile Ad Campaign : Recognizing the most effective mobile advertising initiative achieving outstanding marketing results.

Best Video Ad Campaign : Recognizing the most impactful video advertising initiative that drives exceptional marketing outcomes.

Best Paid Search Ad Campaign : Recognizing impactful campaigns that engage audiences through effective search engine marketing strategies.

Best Use of Data by an Agency : Recognizing agencies for driving campaign success through strategic planning, personalized approaches, and seamless integration of data across platforms.

Best Use of Technology by an Agency : Recognizing agencies for leveraging cutting-edge technology to innovate and drive impactful campaign strategies.

Best Digital Campaign : Highlighting exemplary strategies in digital media buying or selling across B2C or B2B channels, showcasing innovative integration and strategic execution.

Best Omni-Channel Campaign : Recognizing campaigns that seamlessly integrate multiple channels to deliver cohesive and impactful marketing experiences.

Best Cross Platform Campaign : Recognizing agencies showcasing innovative strategies in implementing multi-channel platforms that deliver significant client value and demonstrate effectiveness.

Excellence In Mobile App Monetization : Recognizing outstanding achievement in maximizing revenue through innovative strategies in mobile app monetization.

Best Influencer marketing campaign in :
1. Healthcare and Fitness
2. Beauty
3. Retail/FMCG
4. Ecommerce

Best Integrated Influencer Campaign : Recognizes excellence in executing multi-channel influencer marketing strategies that integrate influencers across diverse platforms to deliver unified messaging and measurable outcomes.

Best Use of Micro-Influencers : Recognizing effective strategies in leveraging micro-influencers to drive targeted engagement and impactful campaign results.(Influencers with followers/subscribers between 1,000 to 1,00,000)

Best Branded Content Collaboration : Recognizing exemplary partnerships that create compelling branded content, resonating authentically with audiences and achieving strategic marketing goals.

Best Social Media Campaign - Recognizing the most impactful and innovative use of social media to engage audiences, drive brand awareness, and achieve significant marketing objectives.

Best Moment/Trend Marketing : Recognizing the most effective and innovative use of current moments or trends to engage audiences and achieve marketing success.

Best Use of Chatbots in Social Media Marketing : Recognizing innovative strategies leveraging chatbots to enhance customer interaction, engagement, and overall marketing effectiveness on social media platforms.

Best Use of Memes for Marketing : Recognizing creative and effective utilization of memes to engage audiences and drive impactful marketing outcomes.

Best CSR campaign : Recognizing outstanding corporate social responsibility initiatives that make a positive impact on communities while aligning with brand values and objectives.

Best AI Campaign: Honors exceptional innovation in artificial intelligence, recognizing the effective use of AI to drive transformative solutions and achieve outstanding results across diverse domains.

Best CGI campaign: This award celebrates the innovative use of CGI to create captivating narratives, seamlessly integrating technology and creativity to engage audiences across various platforms.

Best Independent Agency of the Year : This award is NOT OPEN for entry.

The Rising Star Agency : This award is NOT OPEN for entry.