Rediffusion Unveiles Konjo, a Specialist Agency for New Age Startups
Rediffusion has announced the opening of Konjo, a specialized agency that will help Indian businesses looking to advance to the next level and new age startups with brand support and strategic insights. The agency will be headed by group director Carol Goyal and have its...
Farah Golant Joins Seedtag Board of Directors
Farah Golant joins the Seedtag board with over three decades of experience in executive roles, including serving as the CEO of All3Media and 22 years at AMV BBDO, where she rose from entry-level to become chief executive and executive chairman. She has a track record of...
PRCA MENA Announces Imad Lahad as Vice Chair of the Board
Dubai, UAE – The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) is pleased to announce the appointment of Imad Lahad, Managing Director at APCO Worldwide, as the new Vice Chair of its Board.
Imad Lahad, who has been with APCO...
McCann Worldgroup Secures Ferraro’s Kinder and Tic Tac’s Creative Mandate
Ferraro has chosen McCann Worldgroup to oversee its creative accounts in the Middle East, Asia Pacific, and Europe for Kinder and Tic Tac. In Mexico, McCann acquired all Ferraro brands after a competitive nine-month pitch. Daryl Lee, McCann Worldgroup’s global chief...
Al Arabiya Launches New Podcast Hub, Mazeej
DUBAI: Al Arabiya Network has launched a new podcast hub, Mazeej, featuring shows on various topics including business, politics, arts and culture, health and wellness, and sport.
The podcasts are tailored to cater to Arab listeners of all ages around the world, according to...
Clinch & MetaRouter Partner to Provide Cookieless Solution for Event Tracking Tied to Dynamic Advertising
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (July 25th, 2024) a partnership with MetaRouter, the trailblazer in server-side tag management and real-time event...
Publicis Groupe to Acquire Influential, Creating World’s Leading Influencer Marketing Solution
Influential is the largest influencer marketing company and platform in the world.Its proprietary AI-powered technology platform with over 100 billion data points, and its network of over 3.5M creators including 90% of global influencers with 1M+ followers, are at the...
StrawberryFrog Honored in the Ad Age Small Agency Awards for ‘Purpose-Driven’ Campaigns
NEW YORK—July 25, 2024— This recognition solidifies StrawberryFrog’s 25 year position as a leader in the advertising industry, highlighting its ability to do what huge clients need and want, and doing it differently than the large corporate agencies.
The award...
Iyer Premkumar Promoted as COO of GOZOOP HAWK at GOZOOP Group
GOZOOP Group, a global independent integrated marketing group, announces the promotion of Iyer Premkumar to chief operating officer (COO) of GOZOOP HAWK, effective July 1, 2024. Iyer’s new position will involve him reporting directly to GOZOOP Group’s chairman and...
Gupshup adds Lorrie Norrington to its Board of Directors
Gupshup, the leading Conversation Cloud platform, announced the addition of tech veteran Lorrie Norrington to its Board of Directors. Norrington brings extensive tech expertise and a proven track record of over four decades in scaling global technology and internet...
