Abby Awards 2024 Features Anupama Ramaswamy, Ashish Chakravarthy and Rajdeepak Das as Jury Chairs
The Abby Awards 2024 powered by One Show will feature three juries: Anupama Ramaswamy, chief creative officer of Havas Worldwide India; Ashish Chakravarty, executive director and India head of creative for McCann Worldgroup; Rajdeepak Das, chief creative officer of Publicis...
STAR Channels Announces Relaunch in the UAE
The Walt Disney Company Middle East has announced that Star Channels will be re-launched. Star Channels is a fresh home for international shows and movies, tailored and curated for UAE and MENA audiences.
Star Channels will be the new home for highly regarded television...
IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality Management
IPG Mediabrands, the media holding company within Interpublic Group announced today (April 25th, 2024) a new, global partnership with Adelaide, the leader in attention-based media quality measurement. The deal, brokered by performance marketing unit KINESSO, will provide all...
TripleLift Unveils TripleLift Audiences, A Cross-Site Targeting Solution Without The Reach Limits And Data Costs Of ID-Based Alternatives
Made possible by TripleLift’s acquisition of the first-party data platform 1plusX, TripleLift Audiences is a unique offering that delivers cross-site audiences without the use of cross-site identifiers. Across brands and verticals, testing has shown that TripleLift...
Publicis Group ME&T Launches The Growth Club To Unlock Collective Industry Growth
Publicis Groupe Middle East & Turkey (ME&T) demonstrates its leadership by launching The Growth Club, a first-of-its-kind initiative for the agency holding network that aims to empower talent, drive innovation, and unlock collective growth for the industry.
Publicis...
Dentsu Creative Names Jon Holloway as Managing Director, Brand & Experience
Dentsu Creative MENA has named Jon Holloway, a highly acclaimed creative leader, as Managing Director of Brand and Experience. As the leader of the brand and experience teams for the entire region in this recently established position, Jon will promote operational excellence...
Taboola Introduces Taboola Select, Empowering Large Advertisers to Drive Performance Campaigns on a Curated Set of the World’s Most Trusted Publishers
New York, NY – Taboola, a global leader in powering recommendations for the open web, today announced Taboola Select, a new offering created exclusively for large advertisers that provides access to a curated selection of Taboola’s premium editorial partnerships.
For the...
LS Digital Strengthens its Leadership Team by Appointing Vishal Sharma as DVP – Media Buying and Trading
India, 24 th April 2024: LS Digital, a leading independent digital marketing transformation (DMT) company, has made a strategic move by appointing Mr. Vishal Sharma as their new Deputy Vice President (DVP) of Media Buying and Trading. With an impressive experience of over 18...
Publicis Groupe’s Ekin Caglar Joins T&Pm as Global CTO
Image Credit: More about advertising
Publicis Groupe’s head of agency technology, Ekin Caglar, has joined T&Pm as global chief technology officer (CTO). Intending to put “AI at its core,” The&Partnership and mSix&Partners merged last month to...
Prasar Bharati Releases New E-Tender For Multimedia and Media Sales Agency Contract As It Pushes Its OTT Venture
Public broadcaster Prasar Bharati is pushing forward with its over-the-top (OTT) venture to gain more media sales power. The pubcaster released a new e-tender on April 19 for a multimedia and media sales agency contract, following the release of a draft RFP (Request for...