Interview and Guest Post

HomeCategory "Interview and Guest Post"
Neville Shah, chief creative officer, creative, FCB Kinnect, innovative approach, curiosity, experience, creative landscape, traditional advertising, business successes, impact, professional, brands, Ogilvy, innovative creative strategies, economic multiplier, FCB Kinnect, TVC, streamlining process, Harvard case study, toothpaste, consumption, product solution, economic growth, competitive advantage, creative unlock for things, belief, fundamental, creative solutions, investment, machine learning, AI, artificial intelligence, adaptation, Lulumelon EOSS, cathartic, future trends, narrative, emerging technologies,
Interview and Guest Post
July 26, 2024by NetraInterview and Guest Post

Neville Shah : Redefining Creativity in Advertising

Neville Shah, the eccentric Chief Creative Officer at FCB Kinnect, is renowned for his innovative approach and unwavering curiosity. He brings over twenty years of illustrious experience, demonstrating the ability to lead and inspire in the ever-evolving creative landscape....
Read More
Generative AI, marketing, productivity, marketers, dynamic, ever-evolving, digital marketing, gen AI, artificial intelligence, traditional marketing, personalized campaigns, futuristic, customer segment, robots, technology, human creativity, transformative, content creation, creativity, customer engagement, predictive analysis, interactions, traditional methods, automation, Netcore Cloud, MarTech, automation, competitive, personalization, predictive analysis, customer behavior, automated customer service, content generation, content creation platforms, digital engagement,
Interview and Guest Post
July 25, 2024by adminInterview and Guest Post

Unlocking the Power of Generative AI in Marketing

According to McKinsey, Gen AI has the potential of boosting the productivity of marketers by 30% In the dynamic and ever-evolving world of digital marketing, Gen AI has emerged as a revolutionary force, injecting a blend of...
Read More
Swati Nathani, Team Pumpkin, advertising, retail operations, consulting, digital marketing, North America, market dynamics, innovative strategies, digital, marketing, marketing agency, independent agency, Indian marketing, measurable results, crafting strategies, Canadian startups, startups, expansion, opportunities, integrated marketing, technology landscape, tech and marketing, positive impact, reputation, team morale, validation, independent validation, track record, holistic creativity, cutting-edge, AI, artificial intelligence, out-of-the-box, digital tools, immersive experience, strategic vision, design expertise, generative AI, gen AI, storytelling, social media, social media marketing, future, transparency, honesty, integrity,
Interview and Guest Post
July 24, 2024by NetraInterview and Guest Post

Transforming Challenges into Triumphs: Team Pumpkin’s Journey to Success

Swati Nathani, Co-founder of Team Pumpkin, brings a grounded and strategic approach to digital marketing. With a background in retail operations and consulting, she has played a pivotal role in steering Team Pumpkin’s growth. In this interview, she discusses the key...
Read More
Jacqueline Chua, senior publisher partnership manager, publisher partnership, ad tech, adtech industry, ad tech industry, Xaxis, Teads, programmatic, programmatic advertising, technology, publisher growth, strategic approach, digital advertising, innovation, conversation, professional, publisher needs, performance optimization, Equativ, Equativ APAC, revenue, business strategy, operational knowledge, technical knowledge, advertisers, Sharethrough, French tech, advertising, GAFAM, CTV, connected TV, video, sustainable, privacy-first solutions, global influence, market reach, publisher economy, Supply path optimization, SPO, ad fraud, lack of clarity, web display, traditional web display, user experiences, engagement,
Interview and Guest Post
July 19, 2024by Neha MehtaInterview and Guest Post

Navigating Ad Tech: Equativ’s Jacqueline Chua’s Strategic Insights

In this exclusive interview, Jacqueline Chua, Senior Publisher Partnership Manager at Equativ, shares her journey through the ad tech industry. Starting from her foundational experiences at Xaxis and Teads to her current role, she offers insights into publisher growth,...
Read More
Sustainability, advertising, digital, digital age, going green, green advertising, learning, best practices, digital space, marketing, campaign, annual, brand custodian, pre-fix, measurable action, narratives, brand manifesting, marketing practices, ethical consideration, automotive, fashion, cosmetics, carbon footprints, consumer behavior, consumer perception, living brand, transparency, landscape, authenticity, consumption habits, Nielsen, environmental footprint, digital platforms, AI, artificial intelligence, advertising models, economy principles, inclusive advertising, regulatory frameworks, media planning, data-driven, industry standards, big data, eco-friendly, digital ad delivery, energy consumption, collaboration, data-driven approach, Global alliance for responsible media, GARM, digital advertising, IKEA, Buy back campaign, awareness, sustainable advertising, Patagonia, Don’t buy this jacket, Unilever, sustainable practices, marketing fraternity, collaboration, currency,
Interview and Guest Post
July 18, 2024by adminInterview and Guest Post

Sustainability in Advertising – Going Green in the Digital Age

I am grateful for having been able to be a part of the rapidly evolving digital space and past two decades have been learning and unlearning being part of ‘next’ (not only best) practices.In this journey, there is one thing that I...
Read More
Experience, Saumya Baijal, Strategy Director, VIRTUE Worldwide, advertising, innovative campaigns, brands, connections, audiences, career journey, effective advertising, idealism, wide-eyed idealists, Mullen Lowe Lintas Group, autonomy, spatial autonomy, custodians, Aquatech, Diageo, inside culture, self-indulgent messaging, mindsets, introspection, momentary sparks, effective communication, anxieties, consumers, culture-based thinking, insightful, clever advertising, relevant advertising, business objectives, conversations
Interview and Guest Post
July 12, 2024by NetraInterview and Guest Post

Effective Advertising Strategies: A Conversation with Saumya Baijal

With over 17 years of experience, Saumya Baijal, Strategy Director at VIRTUE Worldwide, India has significantly impacted the advertising industry through her strategic insights and innovative campaigns. In this interview, she discusses her career journey, the essence of...
Read More
Amit Kurhekar, AI, big data, data solutions, TransformTechX, digital transformation, digital transformation strategy, fundamental, rewiring, revenue generation, bottomline, industry 4.0, manufacturing, supply chain, digital curve, consumer experience, digital marketing, big data, analytics, AI, cloud migration, employee experience, social media, chatbots, onboarding, lifecycle, IoT, internet of things, robotics, AR, augmented reality, virtual reality, VR, cloud, performance marketing, email, email marketing, content strategy, outbound calling, data strategy, BI, business intelligence, predictive modelling, generative AI, data migration, microservices, cloud compute, cloud storage, data lake, employee remote access, mobility, RPA, ChatGPT, Gen AI, machine learning, realtime visibility, predictive maintenance, competitive advantage, digital marketing, user acquisition, lifecycle marketing, email lead generation, omnichannel, customer care, traditional marketing, interactive experiences, target audience, email marketing, AI adoption, big data strategy, high performance computing, HPC, model training, digitally mature, ML Ops,
Interview and Guest Post
July 10, 2024by adminInterview and Guest Post

Beyond the Buzz: Real-World Digital Transformation

What is Digital Transformation? “Digital transformation is the fundamental rewiring of how an organization operates.” –What is Digital Transformation by McKinsey Digital Transformation is an ability to change and...
Read More
Retail media networks, audience, true worth, brands, platform, targeted audience, Lifetime Value, LTV, RMN, Customer Lifetime Value, CLTV, total revenue, transaction, brand relationship, purchase frequency, customer spends, AOV, average order value, loyalty, engagement, customer loyalty, advocacy, word-of-mouth marketing, marketing, high-value, qualitative, quantitative, profitability, customer satisfaction, customer experience, brand perception, product quality, service quality, pricing, customer satisfaction, machine learning models. ML, luxury shoppers, customer potential value, browsing behaviour, demographics, purchase history, customer segmentation, budget conscious buyers, marketing campaign, Bayesian, smart targeting, HNWI, ROI, audience insights, return on investment, loyalty program integration, targeted RMN, purchase behaviour segmentation, retargeting campaign, retargeting ads, brand messaging,
Interview and Guest Post
July 5, 2024by adminInterview and Guest Post

Retail Media Networks: What is your Audience’s True Worth?

Retail media networks (RMNs) offer brands a powerful platform to reach targeted audiences. But with a multitude of shoppers, how can you ensure you’re attracting the ones most valuable to your brand? Here’s where...
Read More
Erum Shaheen, Youtube ads, digital advertising, trends, ad trends, youtube trends, campaign effectiveness, latest trends, ROI, return on investment, platform, dynamic platform, video consumption, internet, internet accessibility, consumer preference, smart TV, proliferation, mobile devices, advertisers, YouTube, reach, ad formats, non-skippable ads, interactive ads, shoppable ads, concise messaging, direct engagement, conversation pathways, personalization, targeting, demographics, interests, behaviors, ad placements, AI-driven, artificial intelligence, algorithms, ecommerce, advertising landscape, shopping experience, measurable results, video convergence, influencer marketing, content creators, micro-influencers, endorsements, traditional ad campaigns, influencer-driven content, transparency, user content, ad targeting, data practices, sponsored content, content optimization, audience segmentation, conversion tracking, creative experimentation, collaborative partnerships, Youtube advertising, digital marketing, brands, brand success, digital era,
Interview and Guest Post
July 2, 2024by adminInterview and Guest Post

The State of YouTube Ads in 2024: Trends and Strategies

In the ever-evolving landscape of digital advertising, YouTube continues to be a powerhouse platform for brands and marketers looking to reach and engage with diverse audiences. As we delve into 2024, understanding the latest...
Read More
Ashish kulshrestha, Digital shoutouts media, brand solutions, media industry, client management, innovation, live streaming, forward-thinking approach, media landscape, evolving media, digital industry, unpredictability, Cyber crime law, market dynamics, B2B data, data monetization, SMS marketing, email marketing, display ads, pop-ups, push notifications, DoubleClick, AdSense, AdWords, B2B publishers, app installations, performance marketing, brand building, creative, branding campaigns, middle east, websites, internet, 3G, Metaverse, AI, VR, artificial intelligence, virtual reality, technologies, FMCG, phone brand, robotics, gaming, online gaming, Indian gaming market, real money gaming, RMG, live streaming, game live streaming, OTT, BFSI, automobile, ecommerce, cosmetic, personal care, brand integration, unskippable, unstoppable content, connected TV, CTV, global expansion, proprietary advertising, immersive experience, Blockchain, Web 3.0, DOOH, digital out of home, OOH, out of home advertising, outdoor advertising, offline spending, personalization, non-gaming live streaming, cable connections, cable cutters,
Interview and Guest Post
June 28, 2024by NetraInterview and Guest Post

Ashish Kulshrestha: Secrets to Digital ShoutOuts’ Success

In this exclusive interview, we speak with Ashish Kulshrestha, CEO and founder of Digital ShoutOuts Media. With over 15 years in the media industry, Ashish excels in brand solutions, client management, and innovation. He shares pivotal moments that shaped his career, the...
Read More
Adtech Today brings you all the latest updates from the world of media, marketing, advertising and tech.

Address
H No. 1-62/33/34, 4th Floor, Kavuri Hills, Guttala Begumpet, Madhapur Hyderabad  TG – 500081, INDIA
Facebook Linkedin

Category

About

For Press Releases:

pressrelease@adtechtoday.com

Phone: +91 9819915480

For Business Enquiries:

surabhi@adtechtoday.com
Phone: +91 9826872484

Newsletter

Sign up to get latest global news, media interviews, blog insights and more.

Error: Contact form not found.

© 2024 — Adtech Today.  All Rights Reserved | Privacy Policy | Terms & Conditions | Refund and Cancellation Policy
loader