Data Clean Rooms: Centralized, Decentralized, and Hybrid Approaches
In today’s world where data is crucial, companies are always looking for ways to use data to get better insights, improve how they work, and make smarter decisions. But, worries about keeping data private and secure can get...
Insights from Publicis Amir Zeitouni: Navigating UAE’s Communication Landscape
Amir M Zeitouni, the accomplished Business Director at Publicis Communications UAE. With a wealth of experience in the telecommunications industry, Amir brings a unique blend of strategic vision and creative ingenuity to his role. Spearheading innovative communication...
Unveiling the Privacy Paradox: Are We Offering More Privacy To Consumers Than They Actually Need or Can Manage?
Welcome to Privacy Paradox!The Privacy Paradox is a captivating duality. It resides in the tension between consumers’ unwavering concern for privacy and their enthusiastic embrace of personalized experiences. This paradox...
Vice Media’s Rafael Lavor: Shaping Media Strategy for Tomorrow’s Audience
Meet Rafael Lavor, Head of Strategy MEA at Vice Media, whose illustrious career spans over 18 years of shaping the creative landscape. With a diverse background that includes leadership roles in local innovation consultancies and global creative agencies, he has...
Where The Physical Meets the Digital: Phygital
Ever wish you could wave your phone over something in a store and immediately get info or reviews? Or make your Lego buildings come to life digitally? That’s what the emerging field of “ Phygital” is all about -connecting physical...
AI-Based Bidding: – Future of Programmatic
As digital media landscape evolving, led by the dominance of platform world & increasing preference of programmatic, brands are looking for opportunity to get more out of their digital ad investments. In programmatic buying...
Memac Ogilvy’s Jon Marchant: Driving Impact Through Creative Synergy
As Memac Ogilvy’s Group President for MENA, Jon Marchant is at the forefront of a creative transformation, blending his rich experience from Manchester, England to the dynamic landscapes of the Middle East. His journey, marked by serendipitous beginnings and strategic...
In Conversation with EssenceMediacom’s Soumak Banik: Media Insights Unveiled
Embark on an insightful voyage through the media landscape guided by Soumak Banik, the accomplished Managing Director at EssenceMediacom Indonesia. EssenceMediacom is GroupM’s newest and largest agency that is committed to delivering marketing breakthroughs for brands in the...
Programmatic or Problematic? The Battle Against Made-for-Advertising Websites
The persistent issue of Made-for-Advertising (MFA) websites continues to cast a shadow over the digital advertising industry. These platforms, primarily designed to absorb advertising dollars, have prompted substantial concern and...
Havas Maher Saad El Din: Navigating Media’s Shifting Landscape
Explore Maher Saad El Din, Media Director at Havas Media Group, remarkable over 17 years journey in advertising and media. From local agencies to multinational giants, he shares stories of growth and innovation and insights on trends, challenges, and his dedication to local...
