Zeno Health has selected K2 Communications as its integrated communication partner. Zeno Health is an omni-channel platform for generic medications. The announcement of the brand’s successful acquisition of $25 million in Series C funding last month was made possible in large part by the legacy firm.
Under this new partnership, K2 Communications will work closely with the marketing and corporate communications teams at Zeno Health to implement comprehensive strategies that will improve the company’s brand positioning in the pharmaceutical and healthcare industries in India.
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Kush Jain, head of growth at Zeno Health, stated,
“Zeno Health has been in search of a trusted partner with a proven track record in our niche to initiate our communication journey. K2 Communications is renowned and respected for their innovative and out-of-the-box ideas. They also have a dedicated vertical team for health care sector and this works in our favor. Moreover, the healthcare sector, and especially the pharmaceutical market in India, is poised for a revolution in the coming years. We believe this is the opportune moment to accelerate our efforts in educating the masses about generic medicine. K2’s approach aligns with our objectives, and we are delighted to have them on board. We are confident that our shared vision of democratising healthcare in India will soon become a reality.”
Shiv Shankar Devaraaj, founder and CEO of K2 Communications, commented,
“While K2 Communications caters to various segments, it also specialises in healthcare and its ancillary sectors. In addition, we have a fully functional and adept Mumbai branch to cater to clients in the region. We have a legacy of 21 years and most of our clients have been with us since the beginning. We are grateful to Siddharth Gadia, CEO and co-founder and Mr. Girish Agrawal, founder of Zeno Health for reposing their faith in us. We are committed to seeing them achieve their goals using grounded PR narratives that will sync with the pulse of all stakeholders.”
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