Jio Platforms Launches Jio Brain, an AI and ML Platform for Enterprises
Leading telecom and tech company Jio Platforms recently unveiled Jio Brain. It is an artificial intelligence (AI) and machine learning (ML) platform for businesses. Jio Brain seeks to simplify the deployment of ML tools across telecom networks, enterprise environments, and...
Google Integrates Gemini AI Into Search Ads Platform
As the consumer search experience changes, generative AI can help advertisers by improving ad effectiveness and expediting the creation of campaigns. Google has incorporated its latest AI model – Gemini – into the Search Ads platform to enhance advertising efficiency....
Dentsu Expands Partnership With AWS To Scale GenAI Capabilities
Dentsu declared that it has expanded its partnership with Amazon Web Services (AWS) by implementing two essential services. This move will enable Dentsu to employ generative artificial intelligence (GenAI) at a larger scale, resulting in increased innovation and opportunities...
Rakuten Advertising Reveals Partnership Discovery, its Latest AI Investment
As part of its Affiliate Intelligence Platform and vision, Rakuten Advertising, the top global affiliate marketing network, announced that it will introduce Partnership Discovery, its newest artificial intelligence (AI) investment, at Affiliate Summit West 2024 in Las Vegas....
Google Cloud Introduces New Generative AI Tools for Retailers
On the eve of the annual convention of the National Retail Federation, Google unveiled several new generative AI tools intended to improve the online shopping experiences and other retail operations of retailers. The tools make use of artificial intelligence technologies that...
Dailyhunt MENA and SRMG Join Hands for News Transformation
Dailyhunt MENA has recently established a strategic partnership with the esteemed Saudi Research and Media Group (SRMG). This collaboration signifies a significant expansion for Dailyhunt MENA within the MENA region, with the promise of elevating the Arabic media landscape to...
Golin MENA’s Haian Nayouf on Evolving Communication in the Middle East
Haian Nayouf, a General Manager of Golin MENA is a seasoned professional in MENA’s communications realm with a diverse journey spanning over two decades. From journalism to steering strategic communications for the UK Government, he brings adaptability and experience....
NBCU Streamlines Cross-Platform Advertising with One Platform Total Audience
Advertisers are looking for solutions that are both clever and effective in the age of cookie deprecation, fragmented media viewing, and an increase in ad-supported streaming options. With the full-scale launch of One Platform Total Audience, NBCUniversal revealed how it is...
Reliance Jio and IIT-Bombay Working Together To Launch Bharat GPT
Reliance Jio Infocomm, the largest telecom service provider in India, is working with the Indian Institute of Technology – Bombay (IIT-B). Together, they are developing an artificial intelligence (AI) project called “Bharat GPT,” a large language model tailored to...
CGI Advertising: Pioneering Future of Marketing or Merely a Social Media Fad?
Technology integration has always been a driving force behind change in the dynamic world of advertising. In the realm of marketing, captivating images can do wonders for capturing customers’ attention and making a lasting impression. Computer-generated imagery (CGI) is...