Havas ME’s Alejandro Fischer: Shaping Advertising’s Landscape with Tech Brilliance
In the ever-evolving landscape of media and advertising, we bring you an exclusive interview with Alejandro Fischer, the visionary Senior Vice President of Strategy and Product Innovation at Havas Middle East. With 13 years of industry expertise, he takes us on a journey...
Decoding Big Tech Giants Quarterly Results: Insights Await!
Big tech companies recently released their quarterly results for Q3 2023. Here are some key insights for industry enthusiasts.
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Alphabet, the parent company of Google, released third-quarter earnings that were above...
AlgoriX and LiveRamp Turbocharge Cookie-less Digital Advertising
A diverse alliance between AlgoriX and LiveRamp aims to speed up cookieless transactions for the digital advertising industry. AlgoriX will integrate LiveRamp’s Authenticated Traffic Solution. Furthermore, it will allow its demand-side platform (DSP) and supply-side...
Launch Cart Debuts AI-Powered Ad Platform LaunchADS.AI
Launch Cart, a pioneer in e-commerce solutions officially launched an innovative AI-driven advertising platform called LaunchADS.AI. Businesses can easily build and launch advertising across key platforms thanks to this innovative solution. These include LinkedIn, Meta,...
Chinese AI Firm Baidu Debuts ERNIE 4.0 Chatbot Competing with GPT-4
Chinese AI firms are competing with ChatGPT for market share, and it has now created a chatbot that can compete with OpenAI’s GPT-4 model. Chinese search engine and AI company Baidu introduced a novel iteration of its artificial intelligence model ERNIE 4.0. It asserts...
Yahoo Spins Out its Enterprise Engine Vespa for AI-Scaling Excellence
Yahoo announced the spin-out of Vespa, its enterprise AI-scaling engine to increase the reach of its technology platform. Vespa, which makes extensive use of data and AI online, will be a distinct and independent company. Since 2017, Vespa, a division of Yahoo, has served a...
TikTok’s Double Delight: Creative Assistant and Ad-Free Subscription
TikTok has unveiled two new updates – Creative Assistant and an ad-free subscription tier.
TikTok Creative Assistant
The new Creative Assistant virtual helper, powered by AI, is intended to support entrepreneurs and artists. Utilizing the platform’s vast archive of...
Mistral AI Unveils Mistral 7B, An Open-Source LLM with 7.3B Parameters
Mistral AI announces the release of Mistral 7B, an open-source language model with 7.3 billion parameters. French artificial intelligence firm Mistral AI recently raised a sizable seed investment. With its first major language model (LLM), Mistral 7B, the business set out...
IAB Tech Lab Launches Two Working Groups for AI and Privacy Sandbox
IAB Tech Lab, an international body that develops technical standards for digital advertising, recently announced the formation of two innovative working groups. These organizations will be crucial in determining how advertising and digital media develop in the future. They...
Comscore’s Proximic Unveils New AI-Powered Contextual Solutions for Programmatic
Proximic by Comscore, the company’s dedicated programmatic business, announced the release of three new and enhanced contextual solutions. These technologies are made to offer ID-free audiences scalable access across platforms. Comscore is the leading supplier of...