Unveiling Adtech Today: Marking a Paradigm Shift in Digital Media
The premier edition of DigiAdCon took place at IRA By Orchid Hotel, Mumbai on March 21st, 2024. A transformative revelation for our team, DigiAdCon 2024 set the stage for unveiling our digital platform, Adtech Today, a dynamic initiative by ADScholars. This disruptive...
Vice Media’s Rafael Lavor: Shaping Media Strategy for Tomorrow’s Audience
Meet Rafael Lavor, Head of Strategy MEA at Vice Media, whose illustrious career spans over 18 years of shaping the creative landscape. With a diverse background that includes leadership roles in local innovation consultancies and global creative agencies, he has...
AI-Based Bidding: – Future of Programmatic
As digital media landscape evolving, led by the dominance of platform world & increasing preference of programmatic, brands are looking for opportunity to get more out of their digital ad investments. In programmatic buying...
IPG Partners with Adobe GenStudio for Gen AI Powered Content Creation
Interpublic Group (IPG) has become the first company to form a global partnership with Adobe to power content creation and activation across its operations. IPG is the first to incorporate Adobe GenStudio into its marketing technology platform throughout all of its global...
Memac Ogilvy’s Jon Marchant: Driving Impact Through Creative Synergy
As Memac Ogilvy’s Group President for MENA, Jon Marchant is at the forefront of a creative transformation, blending his rich experience from Manchester, England to the dynamic landscapes of the Middle East. His journey, marked by serendipitous beginnings and strategic...
Saudi Ministry of Culture Introduces World’s First VR History Tours in Metaverse
Saudi Arabia has made a major advancement in the expression and engagement of culture. It has introduced a wide range of immersive metaverse experiences and heritage attractions. The world’s first National Cultural Metaverse platform, which offers virtual reality (VR)...
MGID Introduces New AI-Powered Dashboard for Campaign Setup
MGID, the global advertising platform, has introduced a new dashboard for MGID Ads, its self-service campaign planning and execution suite. The new platform doubles the speed of campaign setup by showcasing a plethora of AI-powered features through an intuitive interface that...
Havas Maher Saad El Din: Navigating Media’s Shifting Landscape
Explore Maher Saad El Din, Media Director at Havas Media Group, remarkable over 17 years journey in advertising and media. From local agencies to multinational giants, he shares stories of growth and innovation and insights on trends, challenges, and his dedication to local...
Google is Rebranding Its AI Chatbot Bard to Gemini Ultra 1.0
Google Bard was so 2023. Google is renaming its AI platform Bard, which it first unveiled a year ago to compete with OpenAI’s ChatGPT, Gemini, the name of its family of large language models (LLMs). The rebranding is a result of Google’s chatbot, Bard, adopting...
Deciphering Big Tech Giants’ Quarterly Results: Here’s What They Say!
The Big Techs recently disclosed their fourth-quarter results. For those who are interested in the industry, these are a few key findings and insights from the quarterly reports.
ALPHABET
Alphabet Inc., the parent company of...