Infectious Advertising Launches Epidemik Content, its Content Arm
Infectious Advertising has launched Epidemik Content, its content division. The ad agency headed by Nisha Singhania and Ramanuj Shastri has appointed seasoned industry producer Shabbir Motiwala to lead the same.
Epidemik Content – Infectious Advertising’s content...
Microsoft Unveils Phi-3-Mini, Its Small Language Model
Microsoft has released a new family of Small Language Models (SLMs) as part of its strategy to make lightweight yet high-performing generative AI technology available on more platforms, including mobile devices. Microsoft intends to release a family of SLMs over the next few...
TripleLift Unveils TripleLift Audiences, A Cross-Site Targeting Solution Without The Reach Limits And Data Costs Of ID-Based Alternatives
Made possible by TripleLift’s acquisition of the first-party data platform 1plusX, TripleLift Audiences is a unique offering that delivers cross-site audiences without the use of cross-site identifiers. Across brands and verticals, testing has shown that TripleLift...
Taboola Introduces Taboola Select, Empowering Large Advertisers to Drive Performance Campaigns on a Curated Set of the World’s Most Trusted Publishers
New York, NY – Taboola, a global leader in powering recommendations for the open web, today announced Taboola Select, a new offering created exclusively for large advertisers that provides access to a curated selection of Taboola’s premium editorial partnerships.
For the...
Circle of Games Raises $1M Funding From Nazara Technologies and The Hashgraph Association
Circle of Games (COG), the leading Web3 multi-gaming platform, has raised $1 million in equity funding from strategic investors Nazara Technologies FZ LLC (a wholly-owned subsidiary of Nazara Technologies Limited) and The Hashgraph Association, a Swiss-based nonprofit...
Unveiling the Privacy Paradox: Are We Offering More Privacy To Consumers Than They Actually Need or Can Manage?
Welcome to Privacy Paradox!The Privacy Paradox is a captivating duality. It resides in the tension between consumers’ unwavering concern for privacy and their enthusiastic embrace of personalized experiences. This paradox...
Microsoft Announces Substantial $1.5B In G42, Abu-Dhabi’s AI Tech Holding Firm
Microsoft has revealed a substantial $1.5 billion investment in G42, an esteemed Abu Dhabi-based AI technology holding firm. The agreement highlights efforts to provide enterprises throughout the world with cutting-edge AI technologies and cloud capabilities. The two...
NIC Ice Cream Names Madison Media Ultra As Media AOR
Madison Media Ultra, a division of Madison World, has been named the official Media Agency on Record by Pune-based NIC Ice Cream. The agency will manage the account out of their Mumbai office. It will oversee all facets of the brand’s media, including digital, outdoor,...
Mercedes-Benz and Google Strengthen Partnership for AI Powered Customer Experience
Mercedes-Benz and Google Cloud have expanded their strategic partnership. Google Cloud’s Vertex AI platform will assist the automaker in transforming important customer experiences through AI and generative AI (gen AI) technologies. Mercedes plans to integrate...
WPP Partners with Google Cloud to Revolutionize Marketing with Generative AI
WPP and Google Cloud have announced a new partnership that is set to revolutionize marketing. The collaboration, which was unveiled at Google Cloud Next’24 in Las Vegas, US, will see the integration of Google’s Gemini model with WPP Open, the company’s...