Rakuten Advertising Reveals Partnership Discovery, its Latest AI Investment

As part of its Affiliate Intelligence Platform and vision, Rakuten Advertising, the top global affiliate marketing network, announced that it will introduce Partnership Discovery, its newest artificial intelligence (AI) investment, at Affiliate Summit West 2024 in Las Vegas. By matching advertisers with the most productive publisher partners, this state-of-the-art artificial intelligence tool has the potential to completely change the industry by increasing audience engagement and revenue like never before. 

Using artificial intelligence (AI), Partnership Discovery assists advertisers in finding the best publisher partner for product-specific affiliate campaigns that increase audience engagement and revenue. Presenting advertisers with the qualities of their audience—for which they can produce better results—will also help publishers.

Partnership Discovery powered by AI

AI is being used by Partnership Discovery, a crucial part of Rakuten Advertising’s Affiliate Intelligence platform, to transform affiliate marketing innovation. To maximize audience engagement and generate more revenue streams for product-specific affiliate campaigns, the tool offers cutting-edge features that assist advertisers in finding the best publisher partners.

Rakuten Advertising’s Affiliate Intelligence platform includes Partnership Discovery, a crucial element that uses artificial intelligence (AI) to transform affiliate marketing innovation. To help advertisers find the best publisher partners for product-specific affiliate campaigns and guarantee maximum audience engagement and increased revenue streams, the tool introduces cutting-edge features.

AI for affiliate marketing

As the vanguard of Rakuten Advertising’s Affiliate Intelligence platform, Partnership Discovery reimagines the affiliate marketing landscape by utilizing artificial intelligence’s transformative power. With the help of this cutting-edge tool, advertisers will be able to choose the best publisher partners for affiliate campaigns that are tailored to individual products, which will ultimately result in higher audience engagement and more revenue streams.

What does Partnership Discovery offer?

Partnership Discovery can: 

• Accurately tag the advertiser’s product with a category from among the more than 6000 Google Product Taxonomy categories.
• Use the Rakuten Advertising network to sift through hundreds of millions of sales each year to determine which publishers are performing the best in that particular product category.
• Provide advertisers with a range of search terms and categories to choose from to identify the best publisher partners to reach consumers across product and category levels.

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In an increasingly data-rich digital environment, Partnership Discovery is an efficient light. Through a painstaking process of sorting through hundreds of millions of sales per year across the Rakuten Advertising network, the tool finds publishers that routinely provide superior performance in particular product categories. With this fine-grained approach, advertisers can confidently choose publishers whose performance history matches their campaign goals by making data-driven decisions. Here, the focus is not only on reaching a large audience but also on fostering collaboration to produce the greatest outcomes.

Filtering search results

Users will be able to filter search results by the following to further refine Partnership Discovery search results and guarantee an advertiser finds the best publisher partners:

Category Sales Ratio

Find out what proportion of sales for products in a given category are influenced by a publisher that is recommended.

Classification

Use publisher classification (e.g., Silver, Gold, Platinum, etc.) to narrow down results for “top performers” in the Rakuten Advertising publisher network.

Business model

You can filter publishers based on what kind of content and price comparison sites, coupon and cashback publishers, or publishers that best suit the needs of individual advertisers.

Partnerships

To maximize reach, reach new audiences, or reconnect with devoted customers, filter by publisher status to find new publisher partners or re-engage current partners.

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AI utilization for Advertisers

Simply put, Partnership Discovery is a strategic ally that helps advertisers navigate the tricky terrain of affiliate marketing rather than just a tool. Through the utilization of artificial intelligence (AI) and unparalleled control and customization, this innovative solution enables advertisers to engage with their target audience more deeply and make meaningful and profitable partnerships with each campaign.

Partnership Discovery Key Benefits

Partnership Discovery, an AI-powered tool from Rakuten Advertising, has the potential to completely change the way that publishers and advertisers interact. This cutting-edge tool has the potential to completely change the affiliate sales landscape by making it easier for advertisers to interact with their target markets and improve their sales tactics.

Data-driven decision making

Partnership Discovery explores the vast amount of data available within the Rakuten Advertising network, going beyond traditional methods. Through painstakingly sorting through hundreds of millions of sales per year, the tool finds publishers who routinely outperform competitors in particular product categories. With the help of data-driven decision-making, advertisers can select publishers who have a track record of fostering productive partnerships and producing successful campaign results.

Here’s what they said

Nick Stamos, CEO of Rakuten Advertising said,

The launch of Partnership Discovery will bring Rakuten Advertising’s vision for Affiliate Intelligence to life. By pairing advanced AI with deep insights into the affiliate landscape, we can cultivate stronger strategic collaborations between advertisers and publishers. Not only will AI help advertisers discover new, high-performing publisher partners, but it can help them re-engage with existing partners in new and innovative ways. We will continue to innovate in service of our Affiliate Intelligence initiative to deliver advertiser and publisher solutions that are performance-driven and anchored in meaningful, innovative partnerships.

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