Reliance Jio and IIT-Bombay Working Together To Launch Bharat GPT
Reliance Jio Infocomm, the largest telecom service provider in India, is working with the Indian Institute of Technology – Bombay (IIT-B). Together, they are developing an artificial intelligence (AI) project called “Bharat GPT,” a large language model tailored to...
CGI Advertising: Pioneering Future of Marketing or Merely a Social Media Fad?
Technology integration has always been a driving force behind change in the dynamic world of advertising. In the realm of marketing, captivating images can do wonders for capturing customers’ attention and making a lasting impression. Computer-generated imagery (CGI) is...
Nazara Technologies Partners with 4 Gaming Studios to Publish 5 Games
Nazara Technologies, a leading player in online gaming, has announced that it has partnered with four renowned Indian game studios to release five games in India, categorized as casual and mid-core. The initiative aligns with the gaming industry’s promotion of the Made...
Unlocking the Power of AI in Digital Marketing: A Comprehensive Guide
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for businesses looking to thrive in the online realm. One technological innovation that has been making waves and reshaping the industry...
Jio Haptik Introduces Contakt, A Gen-AI Customer Experience Platform
Reliance Jio Infocomm’s artificial intelligence startup Haptik has introduced a generative AI platform specifically designed to help clients develop virtual assistants and back-end information support. Large language models (LLMs) drive the “Contakt”...
Yahoo DSP Leverages Both AI and First Party Data For Campaign Advancement
The central AI suite that powers performance-based solutions within the Yahoo DSP, Yahoo Blueprint, was introduced by Yahoo Advertising. Yahoo Blueprint is powered by more than 335 million globally logged-in Yahoo users. It improves decision-making, simplifies AI, and acts as...
Equativ and Greenbids Partner to Power Sustainable Programmatic Operations
Equativ, the world’s top independent ad network, has announced a ground-breaking new partnership with Greenbids, an advanced optimization engine that uses artificial intelligence (AI) to power sustainable ad operations.
Partnership for sustainable programmatic...
The Role of AI in Personalized Advertising
Photo by Mohamed Nohassi on UnsplashBrands utilize customer data to target behavior, interests, and more to strategize their advertising efforts effectively. Creativity and customizing advertising efforts to cater to your audience...
Adobe Acquires Indian AI-Powered Platform Rephrase.ai
American software behemoth Adobe has finished acquiring Rephrase.ai, a Bengaluru-based startup well-known for its artificial intelligence-powered video production tool. Adobe’s goal with this move is to provide its clientele with AI-driven video content. This is not...
Virtual Product Placement: The Newest Upstart in TV. Find Out How!
Traditional media’s ad rates are dropping, and the companies that create the fiction that millions of people read every day must come up with a new business plan. Every major broadcaster has launched an on-demand service, contributing to the growing trend of...