Ad Ops Outsourcing: A Strategic Move for Digital Marketing Success
In the world of digital marketing, there’s a lot one can do to ensure campaign management and effective resource allocation. The execution and optimization of advertising campaigns are often carried out by experts in ad operations...
ADScholars Is Now Great Place To Work Certified
Mumbai, 17th April– ADScholars has been Great Place To Work® Certified™ in India (from Apr 2024 to Apr, 2025)! ADScholars’ high scores reflect the company’s dedication to prioritizing employee well-being and professional development. We look forward to continuing our journey...
Recognizing Excellence: Adtech Today Celebrates Industry Leaders as “Scholars of Advertising and Media”
Adtech Today hosted its premier event, the DigiAdCon 2024 on March 21st, in Mumbai. A transformative revelation for the team, DigiAdCon 2024 set the stage for unveiling the newest digital platform, Adtech Today, and its premier magazine issue. This disruptive innovation...
Unveiling Adtech Today: Marking a Paradigm Shift in Digital Media
The premier edition of DigiAdCon took place at IRA By Orchid Hotel, Mumbai on March 21st, 2024. A transformative revelation for our team, DigiAdCon 2024 set the stage for unveiling our digital platform, Adtech Today, a dynamic initiative by ADScholars. This disruptive...
The Ad-Tech Transition: A Comprehensive Comparison and Emerging Players Post-Sizmek
Introduction:
As the ad technology landscape continues to change dramatically, especially with the impending shutdown of Sizmek ad servers in Q4 2024, advertisers are actively looking for robust alternative ways to ensure that their ad campaigns will be served well and get...
From Puzzling Pages to Smiling Clients: Unlocking Customer Delight with GA4 Events – Case Study
Before we dive into the magical world of GA4 events, let’s set the stage by understanding GA and its evolution:
What is GA?
Google Analytics (GA) is a powerful tool that has been the go-to solution for website and app...
CGI Advertising: Pioneering Future of Marketing or Merely a Social Media Fad?
Technology integration has always been a driving force behind change in the dynamic world of advertising. In the realm of marketing, captivating images can do wonders for capturing customers’ attention and making a lasting impression. Computer-generated imagery (CGI) is...
Unlocking the Power of AI in Digital Marketing: A Comprehensive Guide
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for businesses looking to thrive in the online realm. One technological innovation that has been making waves and reshaping the industry...
Reshaping Mobile Advertising: AdScholars at E4M Screenage Summit
The sixth edition of the E4M Screenage took place in Mumbai on November 29, 2023. With mobile marketing taking center stage as the topic of discussion, the summit attendees included professionals in digital marketing, business leaders, innovators, entrepreneurs, and other...
The Role of AI in Personalized Advertising
Photo by Mohamed Nohassi on UnsplashBrands utilize customer data to target behavior, interests, and more to strategize their advertising efforts effectively. Creativity and customizing advertising efforts to cater to your audience...