SplitMetrics Acquires App Radar for Complete AI-Driven App Growth Services
In a seven-figure all-cash deal, SplitMetrics, an American startup that specializes in app growth solutions, announced that it has acquired App Radar. App Radar is an app marketing and analytics platform based in Austria. Thanks to this strategic partnership, SplitMetrics...
Meta and Amazon Collaborate for In-App Shopping in FB and IG
Amazon and Meta have partnered to make it easier to connect Facebook and Instagram accounts to Amazon. Customers will be able to purchase merchandise featured in their feeds without ever leaving the mobile app thanks to this. Interestingly, users can deliver goods to their...
Meta Announces Five New Lead Generation, AI Powered Tools for FB, IG
Throughout its family of apps, Meta is launching five new lead-generation advertising tools, AI-powered features, and CRM alliances. The goal of the tools is to improve consumer connections and campaign efficiency for marketers by generating high-quality leads on Facebook and...
JioAds Launches Picasso.AI, Its Proprietary Advertiser-Focused AI Tool
JioAds releases Picasso.AI, a proprietary advertiser-focused artificial intelligence tool. The platform tackles a critical issue that small businesses deal with. It helps local businesses in the area produce engaging video creatives that are suited to their unique...
WPP and Sprinklr Partner to Bring AI-Powered CXM Solutions
WPP, the advertising group, and Sprinklr, a pioneer in enterprise software for enhancing customer experiences, have formed a strategic alliance. Through the use of Sprinklr’s customer experience management platform (Unified-CXM), WPP and Sprinklr will combine...
Dubai Announces Gen AI Prompt Tournament with AED 1 Million Prize
His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai and Chairman of the Dubai Future Foundation’s Board of Trustees has introduced a global generative AI challenge. The Global Prompt Engineering Championship competition will be held...
Elon Musk Officially Enters Generative AI Race with Grok AI Chatbot
Elon Musk is officially kicking off the race for generative AI with the X platform. Elon Musk’s new artificial intelligence company, xAI, unveiled Grok, its first-ever AI chatbot. Prior to its wider release, the prototype will only be accessible to a small group of...
HubSpot Reaches Definitive Agreement to Acquire B2B Data Platform Clearbit
Customer relationship management platform HubSpot announced that it has reached a definitive deal to buy Clearbit, a well-known provider of B2B data, in order to expand its vast data collection, which will support the company’s artificial intelligence capabilities. By...
MediaRadar Acquires Vivvix, Kantar Group’s North American Advertising Intelligence Unit
MediaRadar, a platform for sales enablement and advertising intelligence, announced the acquisition of Vivvix, the North American Advertising Intelligence Unit of Kantar Group for an undisclosed sum. Vivvix provides competitive ad intelligence through digital and traditional...
Microsoft Advertising and Media.Monks Unlock New Opportunities in China
Microsoft Advertising and Media.Monks have bolstered their positions in China to support marketing, advertising, and advanced services in two different announcements. Artificial intelligence is used to support services in the majority of cases.
Microsoft Advertising ventures...