Google is Rebranding Its AI Chatbot Bard to Gemini Ultra 1.0

Google Bard was so 2023. Google is renaming its AI platform Bard, which it first unveiled a year ago to compete with OpenAI’s ChatGPT, Gemini, the name of its family of large language models (LLMs). The rebranding is a result of Google’s chatbot, Bard, adopting the new “Gemini” model in December. Following an earlier leak that hinted at the name change, the tech giant confirmed that it is ditching the old name in favor of a new one.

Google rebrands AI chatbot Bard to Gemini and more

Google has launched a free artificial intelligence app that will allow people to write, interpret what they’re reading, and handle a variety of other tasks in their lives. Additionally, Google revealed new ways for users to access the AI tool: iPhone users can use Gemini within the Google app on iOS, and Android users can download a new, dedicated Gemini app.

The company’s commitment to pursuing and making significant investments in AI assistants, or agents—a term that is frequently used to describe tools ranging from chatbots to coding assistants and other productivity tools—is highlighted by Google’s rebranding and app offerings. With the Gemini name change, Google has finally established itself in the AI competition. The business will undoubtedly continue to develop new AI models and tools in addition to testing out experimental AI features. But Google now possesses the three essential elements for success in the AI space: a premium subscription service, a mobile app, and a strong brand.

Read More: Publicis Groupe Plans €300 million AI Investment, Unveils CoreAI Platform

Soon be available on iOS and android

The free AI chatbot is available at gemini.google.com. Users will be redirected to the new domain when they visit the old Bard website. The company also released the Gemini Android mobile app at the same time as the rebranding. In the upcoming weeks, the chatbot will be available to iPhone users on the official Google app for iOS.

Though Google’s voice assistant will continue to exist, business executives predict that Gemini will overtake other applications as the primary means by which users utilize technology to assist with planning, creating, and thinking. It represents Google’s next step into a riskier and newer direction while keeping its original mission of “organizing the world’s information and making it universally accessible and useful” front and center.

Gemini Advanced vs ChatGPT Plus

The arrival of Google’s response to ChatGPT Plus is the other significant announcement. The company has formally introduced Gemini Advanced, which runs Gemini Ultra, its most powerful AI model, along with the rebrand. The Gemini Advanced option aims to expand on the nearly 100 million global users that Google claims it has already drawn. The majority of these users pay $2 to $10 a month for extra storage to back up documents, images, and other digital content. The Gemini Advanced option will be powered by AI technology called “Ultra 1.0.” Google currently charges $10 per month for 2TB of storage, so the company feels the AI technology is worth an extra $10 per month for the Gemini Advanced subscription.

Subscription model for the AI chatbot

The tech giant is charging $19.99 a month for a subscription, which is similar to ChatGPT’s $20 monthly cost for ChatGPT Plus, the advanced model. At launch, Gemini Advanced will be available in more than 150 nations and territories, but only in English. Future expansion of language options is planned, including Korean and Japanese. According to rumors, it is intelligent enough to work as a personal tutor for a variety of subjects and excels at computer coding, logical reasoning, and creative projects.

Google CEO Sundar Pichai highlighted the capabilities of Gemini Advanced, claiming it can outperform human experts in massive multitask language understanding or MMLU. This involves evaluating knowledge and problem-solving skills in 57 different subjects, including math, physics, history, law, medicine, and ethics. After the two-month free trial period, users will be charged $20 per month for Google Gemini Advanced. The primary Gemini website is another place to find upgrade offers.

Read More: Jio Platforms Launches Jio Brain, an AI and ML Platform for Enterprises

Bringing Gemini’s capabilities to more products

Additionally, Gemini models will be available for everyday consumer and business products like Google Cloud and Workspace.

Workspace

With Duet AI, over a million users have already benefited from features like “Help me write.” It increases productivity and creativity. Soon, users with the Google One AI Premium plan will be able to use Duet AI as Gemini for Workspace and Gmail, Docs, Sheets, Slides, and Meet.

Google Cloud

In the upcoming weeks, Duet AI will also become Gemini for cloud customers. Along with a host of other advantages, Gemini will help businesses increase productivity. Furthermore, it will also help developers write code more quickly, and organizations defend themselves against cyberattacks.

Moving into the AI realm

The release of the Gemini app highlights the need to add more artificial intelligence to smartphones. These are devices that people carry with them everywhere. This is in line with a trend that Samsung and Google started last month with their most recent Galaxy smartphones. Moreover, Google started last fall with the release of their most recent Pixel smartphones.

AI behavior concerns

Concerns that AI will behave badly on its own or be manipulated by humans for evil intent. It can include spreading false information in politics or torturing their enemies, which are growing as technology becomes more complex. Because of this potential, Europe has already passed laws governing the use of AI. Furthermore, the United States and other nations have followed suit.

In the future, AI agents might arrange a get-together by looking through everyone’s calendars. By doing so, they can make sure there are no conflicts, and plan trips and events. Furthermore, they can also purchase gifts for family members, or carry out a particular task like outbound sales. However, at the moment, Gemini’s capabilities are mainly restricted to activities like creating to-do lists, summarizing, and assisting with coding.

Here’s what they said

Sundar Pichai, CEO of Google said in the blog post,

Bard has been the best way for people to directly experience our most capable models. To reflect the advanced technology at its core, Bard will now simply be called Gemini. It’s available in 40 languages on the web and will soon be accessible through a new Gemini app on Android and the Google app on iOS.

Read More: IAS Announces AI-Powered Brand Safety and Suitability Expansion to Meta