Adtech Today Marking Paradigm Shift

Unveiling Adtech Today: Marking a Paradigm Shift in Digital Media

The premier edition of DigiAdCon took place at IRA By Orchid Hotel, Mumbai on March 21st, 2024. A transformative revelation for our team, DigiAdCon 2024 set the stage for unveiling our digital platform, Adtech Today, a dynamic initiative by ADScholars. This disruptive innovation is much like the transition from traditional to digital, a milestone marking not just the growth, but the genesis of a new era in the digital media landscape.

DigiAdCon 2024 at a Glimpse

Setting the stage for the event was our CEO and co-founder, Srikanth Rayaprolu. His keen eye for the future of the industry, and his vision for the disruptive digital platform focused on what’s next in the digital landscape.

Ankit Banga, Chief Business Officer, FCB/SIX, and Tanya Saihgal, Lead – Content & PR, MMA Global India, joined the event for the candid chat segment as they discussed the Digital Next: Innovation and Engagement. They discussed leveraging AI for audience engagement, its potential in customer-centric roles, and how in the next few years, how important it would be to retain the creative brains within a company. Ankit Banga highlighted “Use AI to form a base, not to form a solution.”

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In the image: Ankit Banga and Tanya Saihgal

Scholars of Advertising and Media

Building on the Scholars of Advertising and Media series, we honored individuals whose indelible contributions to the industry created a long-lasting positive impact on society. The esteemed honorees for the felicitation segment included industry stalwarts Mr. Ameer Ismail, President, LintasLive was celebrated for his transformative impact in the PR industry, recognized as t Stalwart Leadership in PR and Communications. Vishnu Kanth Gokul, Chief Growth Officer, Two99 was honored as Community Builder for his remarkable efforts in fostering a vibrant digital ecosystem.

Ankoor Dasguupta, Chief Marketing Officer, of Shisham Digital, was conferred with the Digital Kaizen Leader award for his relentless pursuit of excellence and innovation in digital marketing. Shailja Saraswati, Chief Content Officer at Omnicom Media Group India was honored with the Woman Advertising Maven, for her visionary leadership in crafting impactful storytelling solutions. White Rivers Media received the Independent Powerhouse accolade for its innovative strategies and impactful campaigns, solidifying its position in the industry. Shibu Shivanandan, CEO & CO-Founder, PivotRoots – a Havas Company was honored with the Progressive Founder title for pioneering digital media startups, launching PivotRoots, and turning it into one of India’s most sought-after agencies.

From left to right: Vishnu Kanth Gokul, Ameer Ismail, Llyod Pereira, Shailja Saraswati, Shrenik Gandhi

The unveiling of Adtech Today, the revolutionary platform by the honored guests emphasized the platform’s role as more than just a news source. Adtech Today dives deeper into the adtech industry, bringing to the forefront the latest in advertising, the wonders of AI, and so much more. The premier issue of the Adtech Today magazine was unveiled, opening the pathway to a new odyssey.

From left to right: Srikanth Rayaprolu, Vishnu Kanth Gokul, Hetal Khalsa, Ankoor Dasguupta, Shailja Saraswati, Ameer Ismail, Moneka Khurana, Ankit Banga

Moneka Khurana, Country Head & Board Member, of MMA Global India, led the keynote session where she spoke about the State of AI in Marketing. She revealed key insights from her report, including AI Adoption in Marketing, and its implications on marketing.

Ending the event on a high and insightful note was the panel discussion with industry experts including Kosal Malladi, Vice President, Madison Loop; Reena Jagtap, Lead Digital Marketer, Henkel; Shetanshu Dikshit, Lead Digital Communications, Pernod Ricard; Shrenik Gandhi, White Rivers Media, and Ankoor Dasguupta, Shisham Digital as the esteemed panelists. The panel was moderated by Srikanth Rayaprolu.

From left to right: Srikanth Rayaprolu, Shentanshu Dikshit, Shrenik Gandhi, Ankoor Dasguupta, Kosal Malladi, Reena Jagtap

The conversation took a deep dive into AI automation for content creation, brand storytelling, and the hottest keyword at the event, AI. The discussion provided an insightful overview of the present digital landscape and how AI has taken over every aspect of marketing, both in a positive and negative sense.

DigiAdCon 2024, by Adtech Today concluded with an emphasis on innovation, invaluable exchanges fond memories, and influential connections.

Author Profile

Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.