Pravis Acquires Significant Stake in StreamO, an Ad-Tech Gaming Platform
Pravis, founded by Vishal Gupta and Prashant Sinha, has taken a significant stake in StreamO, an ad tech gaming platform. This enterprise aims to investigate the rapidly expanding gaming industry’s significant commercial potential, specifically in attracting the elusive Gen Z market. A new era of innovation in live gaming sponsorships is expected to be brought about by the new partnership between StreamO and Pravis.
StreamO – an adtech gaming platform
Established by Tushaar Garg in 2021, StreamO is at the forefront of facilitating brand interactions with gamers and their live viewers, reaching over 300 million Gen Z subscribers and a network of over 20,000 gamers. With India’s consumption rates doubling the global average and game video content on platforms like YouTube expected to reach 120 billion hours of viewership globally by 2022, there are many largely unexplored opportunities for brand engagement.
After smoothly transitioning from Momspresso to Honasa (Mamaearth), Vishal and Prashant used their knowledge to launch Pravis, a growth marketing company that uses tried-and-true techniques to promote natural brand expansion. As co-founders of StreamO, they are now in a position to elevate the gaming industry with their knowledge gained from creating online products and cultivating influencer partnerships.
Pravis acquires stake in StreamO
More than 100 noteworthy brand engagements have resulted from StreamO’s successful partnerships with leading brands, such as Netflix, Amazon Prime Video, Intel, Sony PlayStation, OnePlus, Hero, Crocs, Taco Bell, and Spotify. With this new alliance, StreamO hopes to further solidify its position as a leader in introducing companies to the passionate Gen Z gaming community.
Read More: NODWIN Gaming and JSW Sports Partner to Transform Indian Esports Industry
Here’s what they said
Vishal Gupta, now co-founder of StreamO, comments on the unique challenge presented by the GenZ audience,
“Gaming presents an unprecedented opportunity to reach the GenZ audience, a demographic that is notoriously difficult to engage through traditional media. With StreamO, we are positioned uniquely to leverage the explosive growth of live gaming platforms and the passionate GenZ communities they nurture. Tushaar is one of the thought leaders in the gaming space in India and we are delighted to partner with him in this journey”.
Prashant Sinha, also co-founder, reflects on his experience and future plans,
“Drawing from our learnings from Momspresso’s MyMoney platform, we understand the dynamics of micro-influencer and brand interactions very well. With StreamO, we aim to apply these insights to expand and deepen our brand engagements by 10X in the next 12 months. StreamO’s innovative methods are in perfect alignment with Pravis’ vision for the future of this industry and we are excited about the possibilities this partnership with Tushaar opens up.”
Tushaar Garg, founder and CEO of StreamO, highlights the company’s achievements and upcoming goals,
“StreamO has already set a benchmark in the gaming community by fostering authentic connections between brands and gamers. With the addition of Vishal and Prashant, we are excited to propel this success to new heights. Their expertise in influencer marketing and strategic brand partnerships will be instrumental in accelerating our growth and business.”
Read More: NODWIN Gaming Announces Partnership with Global Esports Federation As Portfolio Management Company
Circle of Games Raises $1M Funding From Nazara Technologies and The Hashgraph Association
Circle of Games (COG), the leading Web3 multi-gaming platform, has raised $1 million in equity funding from strategic investors Nazara Technologies FZ LLC (a wholly-owned subsidiary of Nazara Technologies Limited) and The Hashgraph Association, a Swiss-based nonprofit corporation at the center of global digital enablement for Hedera. The most popular distributed ledger technology in the world is Hedera. It points to the possibility of a Web3 gaming Renaissance. Nazara is the sole listed gaming company in India and the largest in terms of eSports, sports media, gaming studios, and adtech. The business recently promised to invest USD 100 million in cutting-edge brands and IPs in the web3, virtual reality, and artificial intelligence spaces.
COG secures $1M strategic funding
With this funding, COG hopes to expand internationally in the Middle East and Africa, Asia, the United States, and the European Union in 2024. Furthermore, it looks to expedite its go-to-market strategy and enhance platform capabilities. By Q4 2024, COG, which has over 250,00 registered users, intends to increase the number of games available on its platform from the current six to over ten. COG hopes to reach millions of players in the worldwide casual and hyper-casual gaming scene with this expansion.
In addition to the investment, COG is dedicated to utilizing its current network of strategic alliances and partnerships with leading global Web3 projects and ecosystems, including TheFishVerse, KGeN/IndiGGMetarun, Chingari, Solana, Foundership, and numerous Gaming Guilds/DAOs. With these alliances, COG has immediate and exclusive access to more than 500 million gamers across more than 50 nations.
COG’s multi-chain technology implementation
By implementing multi-chain technology, COG is giving players complete ownership and control over their in-game assets and tokens, with Hedara serving as the main net where the majority of on-chain transactions take place. By the end of Q2 2024, COG plans to launch its native token, the $COG Token, offering a better and more creative user experience. COG, a blockchain-based game development company founded by veterans of the gaming and tech industries, creates skill- and casual-based games featuring play-to-earn reward systems.
Through its Distribution Infrastructure Network (DIN), COG will have numerous opportunities to utilize these resources globally as a result of this partnership. A key component of COG’s multi-gaming platform, the DIN is intended to efficiently globalize the distribution and monetization of gaming content.
Here’s what they said
Rabilal Thapa, CEO and Co-Founder of Circle of Games, said,
“This strategic partnership not only represents a significant endorsement of COG’s mission and potential but also places the company in a prime position to exploit the expansive capabilities of Web3 gaming innovations, globally. This collaboration goes beyond mere capital investment; Nazara will offer strategic guidance, support and access to its extensive network to help the company grow and Hedera will provide COG access to their vast collections of games, ecosystems, and substantial users and their cutting-edge technology. I would like to express my sincere gratitude to Nazara, Kamal Youssefi, President of The Hashgraph Association, Stefan Deiss, Co-Founder & CEO of The Hashgraph Group – the service delivery and venture building arm of THA and Anindya Roychowdhury, Head of Ventures of THG (whose relationship with Nazara goes back 25 years), for their invaluable and comprehensive support in the development of this strategic partnership”
Kamal Youssefi, President of The Hashgraph Association added
“We are pleased to further empower the global Web3 gaming industry through our co-investment with Nazara Technologies in Circle of Games – the leading Web3 multi-gaming app aiming to onboard the next billion users onto the Hedera network.”
Read More: NODWIN Gaming Announces Partnership with Global Esports Federation As Portfolio Management Company
NODWIN Gaming Announces Partnership with Global Esports Federation As Portfolio Management Company
NODWIN Gaming, a South Asian gaming and esports company, announced a partnership with the Global Esports Federation (GEF) to serve as the Portfolio Management Company (PMC) for key global emerging markets in South and Central Asia, Africa, the Middle East, and parts of Southeast Asia. Through the use of its knowledge and position as a leader in emerging markets across the globe, NODWIN Gaming hopes to drive the growth of gaming and esports globally, and this partnership represents a significant step toward that goal.
The GEF brings together the vibrant, constantly changing esports ecosystem, along with its diverse network of global impact partners and related industries. Since its founding in 2019, GEF has grown to include over 155 member federations, involving billions of #worldconnected athletes, players, and fans.
NODWIN Gaming partners with GEF to serve as PMC
Resolutely committed to its objective and universal principles, the GEF has developed into a genuine representative of the esports community, enhancing the sector’s legitimacy and reputation worldwide. In addition, the GEF contributes to the development of new technologies and user, fan, and brand experiences that foster innovation in gaming and guarantee the long-term viability of esports as well as boundless prospects that motivate the youth of the hyperconnected world.
NODWIN Gaming has now obtained exclusive rights to create and market GEF-licensed esports events in more than 20 countries, including India, Pakistan, Uzbekistan, Kazakhstan, Dubai, Bahrain, Jordan, Thailand, Vietnam, and the entire continent of Africa. This is due to the company’s strategic partnerships with major industry players and its track record of organizing gaming events and lifestyle festivals.
Read More: NODWIN Gaming and JSW Sports Partner to Transform Indian Esports Industry
Potential gaming partnerships
In addition to securing non-exclusive rights to host GEF-licensed events globally, NODWIN Gaming’s status as a PMC opens the door to beneficial partnerships between the company’s subsidiaries and key partners across the globe. With the recent acquisition of Ninja Gaming, based in Turkey, NODWIN Gaming is now prepared for projects in Turkey, the Middle East, and North Africa. Meanwhile, its powerful experiential marketing company Branded, based in Singapore, is focused on the Asia Pacific market. Through the agency’s European, endemic, and non-endemic networks, NODWIN Gaming will be able to take advantage of potential opportunities to develop GEF-licensed events in non-exclusive regions thanks to its equity investment earlier this year in Freaks 4U Gaming, a full-service gaming and esports agency in Germany.
Here’s what they said
Akshat Rathee, co-founder and MD of NODWIN Gaming shares his insight on the partnership with GEF, stating,
“The world of esports is evolving towards true global celebration of esports titles across the world. GEF truly epitomises the hopes and aspirations of all the developing world markets that NODWIN seeks to develop. We believe our partnership with GEF will bring the best of esports opportunities to the youth of the emerging world.”
Mario Cilenti, COO at GEF, commented on the partnership,
“We are thrilled to have NODWIN Gaming on board as our Portfolio Management Company for the South Asia, Central Asia, and Africa markets. Their capabilities and extensive experience make them ideal partners to advance the Global Esports Federation’s mission and further engage with esports communities across key growth regions.”
Publicis Play & Hero Motocorp collaborate to launch India’s first on-ground gaming live stream motorcycle launch event featuring Hero XTREME 125R
Publicis Play, Publicis Groupe’s dedicated gaming offering in India, executed India’s first motorcycle launch on a gaming live stream in partnership with Rooter, India’s leading game streaming platform at the Hero World 2024.
The event featured an ensemble of four of India’s top gaming influencers including Mortal, Gamerfleet, LolzZz, and Dobby.
New Delhi, March 13, 2024: Publicis Play, Publicis Groupe’s dedicated gaming offering in India has teamed up with Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, to introduce India’s pioneering on-ground gaming live stream event, featuring the recently launched Hero Xtreme 125R. The three-hour gaming event was live-streamed from Hero’s Centre for Innovation & Technology in Jaipur, Rajasthan at the second edition of Hero World 2024.
The partnership represents a shared vision for innovation and excellence, aimed at creating memorable experiences for consumers. The XTREME 125R perfectly captures the aspirational needs in mobility of the gen-next customers. The motorcycle is here to “Challenge the Extreme”, a leap ahead in terms of performance, styling, riding dynamics and safety. And, by integrating the adrenaline-fueled performance of the Hero Xtreme 125R with the thrill of battle royale gaming, the event showcased an unparalleled fusion of gaming and motorcycling excitement.
Bringing this high-octane experience to life, Rooter created an Xtreme Zone, which became the epicentre of live gaming action at the Hero World 2024. From here, India’s top gaming influencers, including Mortal, GamerFleet, LolzZz, and Dobby, challenged gamers to reach 125 finishes in 125 minutes while playing BGMI (Battlegrounds Mobile India). The competition fuelled massive engagement on stream, making it an unforgettable experience for both the gamers and viewers. The livestream was simulcasted across Rooter, YouTube & Glance and garnered a peak viewership of 60,000+, securing a position in the top 50 trending videos in the gaming category on YouTube. This remarkable achievement underscores the growing synergy between the gaming community and motorcycle enthusiasts, bridging the gap between two diverse yet vibrant worlds.
Read More: Publicis Groupe Announces the Launch of B2B Creative Offering, Publicis Pro
Commenting on this ground-breaking initiative, Ranjivjit Singh, Chief Business Officer, India Business Unit, Hero MotoCorp, said,
“At Hero MotoCorp, we believe that connecting with the sub-culture of the nation is an important ingredient to drive deeper connections with our audience. In India, E-sports is an emerging sub-culture with the GenZ audience- they are not just playing games; they are crafting a new realm of competition, camaraderie, and culture through E-sports. For the launch of Hero XTREME 125R we identified gaming as a key passion point for our GenZ audience. The synergy between “Challenge the Xtreme and Gaming” is an indisputable proposition because it will enable our customers to forge bonds, break barriers, and become a canvas for their aspirations.”
Jai Lala, CEO, Zenith India said,
“Hero MotoCorp’s partnership with Publicis Play for the launch of the Hero XTREME 125R demonstrates the sheer power and cutting-edge prowess of our gaming-led marketing approach. By harnessing the dynamic synergy between motorcycles and gaming, we’ve shattered conventional norms, elevating engagement, and excitement to unprecedented heights.”
Hari Krishnan, MD & Head, Publicis Content stated,
“Gaming is not just a pastime; it’s a cultural phenomenon that has the power to connect people across diverse interests. We are thrilled to have partnered with Hero MotoCorp to pioneer this unique fusion of gaming and the new product launch. The success of the live stream is a testament to the potential of such innovative approaches in the marketing landscape.”
Launched at Hero World 2024, the Hero XTREME 125R combines the agility and versatility of an Xtreme model, with crisply drawn lines, powerfully sculpted surfaces and dynamic proportions. It gives Xtreme 125R an athletic, commanding and imposing appearance. The new Xtreme 125R is available at Hero MotoCorp dealerships in two variants, priced at Rs. 95,000 for IBS and Rs. 99,500 for ABS*. (Ex-Showroom Delhi)
About Publicis Groupe:
The Power of One Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 95,000 professionals. In India, Publicis Groupe’s client base is a strong roster of both global and local clients. Our list of clients includes GlaxoSmithKline, Nestle, PepsiCo, Procter & Gamble, Hero MotoCorp, Renault, Citigroup, HDFC Bank, Bharti Airtel, Meta, HP, Loreal, Abbot, Stellantis, Renault, Axis Bank, Zee Entertainment, Ikea, Visa, Beiersdorf, Parle Products, Spotify, and Bajaj Group among others.
Read More: Publicis Groupe ME Appoints Adel Baraja as CEO Of Publicis Communications KSA
In Conversation with EssenceMediacom’s Soumak Banik: Media Insights Unveiled
Embark on an insightful voyage through the media landscape guided by Soumak Banik, the accomplished Managing Director at EssenceMediacom Indonesia. EssenceMediacom is GroupM’s newest and largest agency that is committed to delivering marketing breakthroughs for brands in the new communications economy.
With an impressive 22-year career spanning diverse sectors, from FMCG to luxury, Soumak is a dynamic communicator thriving in high-pressure roles. His cross-functional expertise and strategic acumen shape EssenceMediacom’s innovative approach, establishing him as a luminary in the media and advertising realm. In an exclusive interview, he shares insights from his extensive journey in the Indian and Indonesian markets, offering a unique perspective on the industry’s seismic shifts, Metaverse and booming gaming sector.
Having worked in both the Indian market and as the Managing Director of EssenceMediacom Indonesia, can you share your experiences and your professional trajectory in the media and advertising industry?
Undoubtedly, like many in our industry, I emphasize that we are witnessing major seismic tectonic changes. These times are unprecedentedly exciting – truly the best of times!
In an attempt to align the experiences and exposures of the past two decades with a common understanding, I would liken the trajectory to the fundamental principles of earthly motion—simultaneously involving rotation and revolution. The circular rotation signifies the brand’s axial movement around its centricity to consumers. Concurrently, there is a revolution fueled by the extraordinary evangelism of technology, driven by the digital transformation of consumerism.
In today’s landscape, consumers are markedly more aware, informed, and neutral. They rightfully expect brands to be realistic and merit a genuine choice or loyalty. What ensues is the gravitational pull on brands to adapt – to become more creative and to contextualize their offerings along a helical pathway that aligns with consumer aspirations. Creating brand love has become a more challenging yet thrilling endeavor in our interconnected universe of media.
As a professional working in the Indonesian media market for more than a decade, what are some of the challenges you faced while transitioning from the Indian market to your current role? What shifts have you experienced in the Indonesian advertising sector and its audiences?
Asia is renowned for its rich culture. Most Asiatic countries are more culturally interconnected than diverse, mirroring the unity of their people. Culture is deeply ingrained in the heritage, language, faith, religion, food habits, ethnicity, fashion, tastes, preferences, traditions and values of its communities, people, and races – be it in South Asia or Southeast Asia. In this context, India and Indonesia stand out as prime examples.
Both nations and their respective governments are making massive investments in infrastructure and connectivity, earning them top ranks among global technology giants such as Google, Meta, and other leading Martech companies. India serves as the epicentre for investments in South Asia, while Indonesia plays a similar role for private equity firms in Southeast Asia.
Interestingly, not only are both countries experiencing significant growth in population, demographics, and geographical diversity, but they also share similar traits in consumer habits towards brands. The inquisitiveness of consumers towards information and choices shows striking similarities and is on a growing trend.
In both India and Indonesia, media ad expenditures are growing at a double-digit rate, and rapid digitalization is fueling a profound digital transformation for brands. The Consumer Confidence Index (CCI) is notably higher by 110 points. Digital native brands are championing a departure from traditional marketing methods in sectors ranging from FMCG, e-commerce, and apps to banking and utility services.
Capital investments are reaching record highs in private and emerging sectors. Every day brings new opportunities to understand and learn more about culture, consumers, effective communication, and media utilization. It’s a transformative journey in itself.
You have worked in different sectors, from FMCG, to Automobile to Luxury and Sports. How different or similar were the marketing and strategic plans you employed across these sectors? Has this experience helped you in your current role in any way?
It’s a privilege, and in fact, I feel fortunate to work across various sectors. The experience is an extensive learning journey. Honestly, the world of media and advertising is often filled with jargon. However, every brand, spanning FMCG to luxury to sports, shares a singular objective – driving growth. While some prioritize volume, others emphasize value. What unites brands is the pursuit of Lifetime Consumer Value (LCV). This objective stands as the ultimate milestone, whether it’s in strategy, marketing, communication, media campaigns, or go-to-market strategies.
Once the consumer pathway is meticulously mapped and defined, the focus shifts to effectiveness and efficiency, driving return on investment (ROI). While media choices may vary, encompassing different platforms and utilizing AI for creativity and propelling social commerce, the overarching purpose remains constant – drive growth.
Today, brands are rushing to advertise their products and services in metaverse in order to attract and engage their audiences better. What is the future of this trend in your opinion?
The key to attracting consumers to a brand has always been the platform for creative contextuality. The Metaverse stands out as an extraordinary effort in this direction, offering a dedicated space for Lifestyle, Luxury, Beauty, and Experiential brands. Leading the race are global brands such as Nike, Coke, H&M, LV, Gucci, Burberry, Mars, Forever21, and more. What was once considered a trend or a prospect is now an undeniable reality. The imperative for brands is to act swiftly and immerse themselves in the world of Web3 Technology.
Social media is now accessible to everyone thanks to technological advancements and smartphones. In-stream ads are now used by brands to customize their adverts based on audience. Could you tell us how EssenceMediacom has done this?
Programmatic Media and Dynamic Creative & Content Optimization (DCCO) have reached their pinnacle when it comes to audience targeting and media optimization. Innovative ad formats leveraging technology, ranging from face recognition to AR/VR, are already gaining prominence, with brands actively advocating for their adoption.
One target market that is growing at a rapid pace is the gaming industry. What are your insights about how brands should leverage these audiences to reach their intended audience?
Gaming stands out as the singular sector in digital media experiencing unprecedented growth, surging at a rate of 50% or more year on year across global markets. The evolution of gaming has been nothing short of remarkable, transitioning from a single-window format to now embracing experiential formats. It has traversed the spectrum from niche engagement to reaching a wider audience, ultimately becoming an experiential powerhouse. Notably, content is now navigating its path through gaming, as seen with Netflix launching Money Heist in the gaming realm.
While audience targeting predominantly takes a programmatic approach, brands must now pivot towards enhancing in-game experiences, with creativity playing a pivotal role. The era of banner ads and promotional QR codes in gaming advertising has passed. Experiential marketing in gaming has become imperative for brands to stay ahead in the game.
Can you share some examples of a successful campaign you carried out and the strategic planning that went behind it?
My all-time favourite, and it will always be, is the Vodafone India launch of the Zoozoo campaign in 2009. The campaign featured 44 different creatives addressing 45 different products/services of Vodafone. Remarkably, these 44 creatives were launched in 45 days – unveiling one new creative every day, culminating with the simultaneous release of all 45 creatives on the last day! This extensive campaign spanned 36 newspapers, 104 TV stations, 38 radio stations, all digital platforms, 1000+ OOH placements, and even made its mark in sports during IPL 2. Merchandising extended across 3000 Vodafone stores and apparel retailers.
It’s been more than 14 years, and yet Vodafone continues to incorporate Zoozoo in some of its campaigns in India. Such is the enduring recall and stature created by the Zoozoo campaign.
If given a chance to visit either the past, present or future, which one would you choose and why?
As always, the Present. It’s the best time ever.
Nazara Tech’s Nodwin Gaming Acquires Comic Con India for Rs 55 Cr
Nodwin Gaming, the esports subsidiary of Nazara Technologies, announced a major move on January 24 by acquiring a 100 percent stake in Comic Con India for a substantial sum of Rs 55 crore. This strategic cash and stock deal involves Nodwin Gaming paying Rs 27.4 crore in cash and swapping Rs 27.5 crore worth of Comic Con India shares with its own.
Comic Con India, founded in 2011 by Jatin Varma and Karan Kalra, has become synonymous with pop culture festivals that target the youth demographic across India. These festivals celebrate a wide array of popular culture elements, including comics, cosplay, movies, television shows, merchandise, and gaming. The events have been held in major cities such as New Delhi, Mumbai, Bengaluru, Hyderabad, and Chennai.
Despite the financial challenges posed by the Covid-19 pandemic, which reflected in Comic Con India’s financials, Nodwin Gaming plans to leverage this acquisition to expand the number of festivals and extend its reach to more cities in India and other countries.
Nodwin Gaming has been on an expansion spree in recent times, making strategic acquisitions and investments to strengthen its presence in both Indian and international markets. This includes a 51 percent stake in Singapore-based live events firm Branded, a significant stake purchase in the gaming and adjacent IP businesses of OML Entertainment, and the acquisition of a game marketing agency named Publishme. The company also raised $28 million in May 2023, with new investors like Sony Group Corporation and Innopark, propelling its valuation to $349 million.
The acquisition of Comic Con India adds another dimension to Nodwin Gaming’s portfolio, promising an enhanced experience for fans with a broader array of events celebrating the convergence of gaming, esports, comics, and popular culture. With this latest move, Nodwin Gaming aims to solidify its position as a leading player in the interactive entertainment sector, both in India and on the global stage.
Read more: Nazara Technologies Announces 10.77% Stake in Influencer Platform Kofluence
And what they said
Akshat Rathee, co-founder of Nodwin Gaming said in a statement released,
Integration of Comic Con India will amplify and diversify the offering of Nodwin to all opportunities that target the youth in India. With the continued intersection of Gaming/ Pop Culture/ esports into one interactive entertainment sector, Nodwin will add a strong and robust IP that is scalable both in India and Internationally.
For more than a decade, we have worked tirelessly to build a unique space in India for promoting and celebrating popular culture. And with that goal in our mind, I am very excited to join hands with Nodwin Gaming in taking the next step and building upon this goal together.
Jatin Varma, founder of Comic Con India said,
For more than a decade, we have worked tirelessly to build a unique space in India for promoting and celebrating popular culture. And with that goal in our mind, I am very excited to join hands with Nodwin Gaming in taking the next step and building upon this goal together.
Nazara Technologies Announces 10.77% Stake in Influencer Platform Kofluence
Nazara Technologies Limited, an India-based diversified gaming and sports media platform, announced that its board has approved a share swap with certain existing Kofluence investors to acquire a 10.77% stake in Kofluence Tech Private Limited. It is anticipated that the acquisition of stakes will aid Nazara in creating a platform for influencer-led game discovery.
Acquisition of a Minority Interest in Influencer MarTech Platform Kofluence
Nazara Technologies is proposing to issue 3,71,637 shares at a price of INR 872.15/- per equity share, aggregating to INR 32.41 crore, as a preferential issue on a private placement basis to the seller in connection with the share swap transaction.
What does Kofluence do?
Kofluence is the top marketing-tech platform for social media influencers in India. It boasts over 600,000 registered creators across 20+ languages on Instagram, YouTube, Facebook, LinkedIn, and Twitter. Kofluence is a full-stack marketing platform that focuses on generating awareness, interest, desire, and action to meet performance metrics. Kofluence has assisted brands in leveraging social media creators to create value, having worked with more than 500 prestigious clients in 20+ sectors.
Influencer-led Social Game Discovery Platform
Nazara Technologies and Kofluence plan to launch an influencer-driven game discovery platform. Influencer marketing will be employed in this project to advertise Nazara’s games across multiple social media channels. Influencers can customize their content to the tastes of their followers, generating excitement about new releases and encouraging downloads. This strategy helps Nazara break into a variety of market niches by increasing the visibility of its games, enabling targeted marketing, and providing direct performance feedback.
Here’s what they said
Nitish Mittersain, Jt. MD & CEO of Nazara Technologies said,
Kofluence is pioneering creator economy led platforms and Sreeram’s extensive gaming experience is invaluable to create a pioneering influencer led game discovery platform and community. Our goal is to create an environment where gaming collaborates with the creativity of influencers, enriching the gaming experience for a global audience. Our new game publishing initiative ‘Nazara Publishing’ will particularly benefit from this new initiative”
Sreeram Reddy Vanga, Co-founder, and CEO of Kofluence stated,
Nazara’s investment is a powerful validation of our joint mission to revolutionize the gaming industry. With our extensive network of over 600,000 creators, we’re well-positioned to greatly enhance the visibility and engagement of Nazara’s gaming portfolio. This partnership is not only expanding Nazara’s game reach but also reshaping game marketing dynamics, bringing every creator and user into an expansive and captivating gaming narrative.
Read More: Nazara Technologies Partners with 4 Gaming Studios to Publish 5 Games
Inside Rey Tiempo’s Gaming Odyssey: A Tale of Creativity and Strategy
Enter the dynamic world of creativity, advertising, and gaming with Rey Tiempo, a seasoned leader boasting two decades of experience across global networks. He has not only led teams to unparalleled success but has etched his name as the country’s preeminent Creative Director, consistently ranking among the region’s top creatives. His accolades, spanning renowned platforms like Cannes, One Show, Adfest, and more, underscore his mastery in crafting award-winning campaigns.
Recognized as the Experience and Innovations Lead for the work that gave the Philippines its historic first Cannes Lions in Gaming, Rey’s leadership roles transcend prestigious awards: as former President of the Creative Guild of the Philipines, where he spearheaded Creativefest Now, the all online creative event; as a jury member on esteemed panels in global award shows; and as recipient of the Alumni Achievement Award for his alma mater. Rey’s influence extends far beyond the confines of traditional advertising.
Beyond the corporate scene, Rey dons the hats of a musician, gamer, and columnist, innovating with his “Game On” column at Adobo Magazine. Join us for an engaging conversation as we delve into Rey’s journey, from award-winning campaigns to the ever-evolving intersection of gaming and marketing. Get ready for a peek into his treasure trove of rich experiences and expertise!
Tell us something about your journey and how your career has evolved since its inception?
I started as a junior copywriter, fresh from dropping out of law school. (a whole other telenovela worth of stories there). Eager to start getting into creating commercials (I marvelled at the idea of people actually writing ads I see on TV, I’ve always thought the commercials just wrote themselves!) Having studied literature, I quickly realized it didn’t align with ad writing. I had to unlearn my four years (sorry, Mom and Dad!) and just went at it like a sponge, at first imitating my copywriting heroes around me. Over time, I improved, earning leadership roles in creative teams across major local and global networks.
I’ve observed the industry changing over the years, witnessing roles within agencies evolve. Today, a creative leader must not only grasp the big picture but also navigate and shape technological advancements, even predicting the future. Adapting quickly is crucial in this fast-paced landscape, making the most successful creative leaders those who evolve rapidly.
From a “traditional” leadership role, I now lead a team of experience-based creatives, who are tasked to create campaigns that string together and bring to life the entire brand and customer experience. So that includes what we now term the “classic” creatives (TV/ Film, Print, Radio), along with CRM, PR, Influencer, Ecommerce, Tech, and yes… Gaming!
Gaming has, in fact, become a primary focus of the team, as more and more brands have now started to embrace its creative and business opportunities. As one of only very few local creative leads who have been pushing for gaming and marketing work, I have launched my own column for Adobo Magazine, called “Game On” and it’s the first of its kind, tackling the intersects between gaming and marketing. I have been working with brands and my teams, connecting with game publishers and gaming companies, and sitting down with industry leads as well as fellow passionate gamers, to truly understand in-depth and celebrate the full eXperience that straddles the ever-blurring line between these disciplines – hence the term gamingXmarketing.
How has the rise of mobile gaming impacted the overall gaming market?
When discussing mobile gaming and its current impact, it’s essential to explore the evolution of handhelds—devices enabling gaming on the go. Since the inception of video games, the urge to play anywhere and anytime has fueled both gamers and creators.
Growing up, I played on the Nintendo Famicom home console and the Nintendo handheld Game & Watch (there goes my age reveal!). I saw both as proper video game systems that satisfied my gaming itch. As technology advanced and video game systems pushed processing capabilities, handhelds also evolved into peak performers. Flash forward to the current Nintendo Switch system, which I believe is the pinnacle of current handheld gaming (yes, the Steam Deck and other handheld PCs are more powerful, but they owe their existence to the innovations of the Switch). Until a certain generation, handhelds offered solo gaming. The current ones support multiplayer but aren’t communication devices; primarily, they connect players in the gaming realm.
Our telecommunication devices have swiftly evolved, from rotary landlines to early cell phones (telecoms going mobile!), monochrome display phones, to today’s ultra-powerful smartphones. These devices’ processing power advances bring us to video games! Now, we have video games that are not only super advanced in capabilities but also in telecoms. That’s the beauty of mobile gaming—it’s on devices primarily designed for communication. These are handheld games on devices enabling social connections, a crucial ingredient that has made mobile gaming the powerhouse it is.
A powerhouse? Absolutely. With mobiles becoming more powerful, rivaling console counterparts (the new iPhone is notably marketed as THE only gaming console you’ll ever need!), advancing connectivity speeds, and big triple-A game developers backing mobile gaming, it’s poised to become even stronger with no stopping it. Gaming is the new social, fully supported by the new mobile devices. We are increasingly living in a society where gaming is inevitably intertwined with our mobile phone and telecom activities.
Bringing this back to the handheld conversation – we may well end up in a future where the handheld gaming market merges with the mobile gaming market! It’s exciting and looks very promising for gaming, making it a win-win situation for us – what a time to be a gamer!
How do cultural factors and preferences influence advertising and monetization strategies for games in the Philippine market?
In the Philippines primarily, the one significant cultural factor is and always will be economics. Decision-making around gaming (and really, for everything else) revolves around the spending capacity of the market. While the console, PC, and physical and digital games-buying market have shown growth, particularly during and post-pandemic, the numbers suggest that the mobile gaming market will see more significant growth in terms of engagement, reach, time spent, and advertising/marketing strategies. This shift is driven by the business models adopted and expertly implemented by most mobile games, refined over the years. Free-to-play mobile games still have the biggest draw, among all ages, from casual and hyper-casual gamers. In-game activities, like unlocking extras and in-game purchases rake in the most time spent, and garner the most eyeballs (and thumbs!
Advertisers ultimately have to understand: that gaming environments are relatively closed-loop systems. Meaning, as gamers, everything we really need is fulfilled within these games—our escape, refuge, solace, and entertainment. Real-world brands take us out of the experience, and only the most well-thought-out, authentic brand campaigns will get the most welcome reception. It’s a platform built out of passion – and if we don’t see similar, authentic passion coming out of brands, then the risk of alienation is high.
Fortunately, gaming is more than just playing—it includes viewing gaming content, community engagement, and social connections, forming a substantial part of gamers’ behaviour. This landscape evolves as we speak, with advancing technologies, offering new venues for play and connection.
In your experience, what are some successful examples of brands effectively integrating their products or services into gaming environments? How can marketers strike the right balance between brand promotion and providing an enjoyable gaming experience?
Having been to Cannes Lions before, this time I delved into the action, covering the winners, juries, and game changers. This coincided with Cannes introducing a new Lion category I love – Entertainment in Gaming! Back in 2012, at my first Cannes Lions, I won a game console from a booth raffle (you can find the full story in one of my Game On articles), sparking my love for gaming in marketing. Fast forward twelve years, not only did Cannes Lions introduce a gaming category, but I also covered it and was part of the team that secured the country’s first-ever Lions in gaming!
As a new category, gaming, in the minds of Cannes Lions and the creative fields, has much room to grow and evolve. Brands have taken creative steps even before the official category existed. For instance, in 2019, Cannes Lions introduced the Social and Influencer category, and Wendy’s Fortnite work won the Grand Prix—a gaming case despite the absence of a dedicated category. This stands as an exemplary instance of branded gaming work, showcasing breakthrough creativity activated through a gaming-endemic brand experience.
As someone deeply immersed in gaming, music, and comic books, how have these personal passions shaped your creative approach to marketing? Can you provide instances of how you’ve integrated these interests into your professional work?
I strongly believe that the creativity in your work depends on your passions. Keep fueling your bottomless cup of passion, and your work will never run out of ideas. I live by the mantra of “playing while working,” incorporating play into everything I do and striving to have fun at work. For me, “play” means video games, gaming culture, music, books, and comics. My scripts, stories, and jokes are influenced by comic book tropes, superhero and villain archetypes, and fantasy worlds created by my favorite authors.
I love working on radio and audio—it’s my way of giving voices to the wild characters in my head! Besides releasing original music online through my bands (Find Mistula and Pork&Bean on Spotify and other music streaming sites!), I’ve dabbled in playing around with audio. One such project involved using Dolby Atmos audio tech to team up with the amazing Japanese voice artist Ami Yamasaki, showcasing the plastic pollution problem in a unique cinema activation.
Working with the National Economic and Development Authority, we were able to use numbers gathered from the country’s GDP, and then turned the data into an actual song!
I have been a huge gamer since forever, and true to my mantra of “playing while working”, have now went full-on gamingXmarketing creative, championing the creative marketing opportunities in gaming. My team was able to work with Facebook Gaming to promote education in the game streaming platform, in this fun and inspiring work:
This latest work feels both like a culmination, as well as the start of something really magical in the gamingXmarketing world. I feel proud to have worked with a team with authentic gamers’ sensibilities, but prouder still, knowing that this strong gaming work came from Asia, and the Philippines, where gaming culture is one of the strongest in the world.
In a few days, I’ll be covering one of Asia’s largest gaming conventions for an upcoming column. I’ll be previewing upcoming games, connecting with fellow enthusiasts, meeting gaming clients, and exploring the latest in gaming tech and culture—a perfect blend of “playing while working.” Wouldn’t have it any other way!
As Head of Experience and Innovation at Digitas, what role do you see data and analytics playing in the gaming marketing landscape? How can marketers leverage data-driven insights to better understand their target audience and optimize their campaigns?
Not just in gaming, but data and analytics play huge, pivotal roles in today’s advertising and marketing landscape. Data is everywhere, and everything is information. If you know where to look and more importantly HOW to look at data, then you literally have the world in the palm of your hands. Because more than having the data (and currently, there are lots of studies out there on gaming and the gaming audience) the challenge really for marketers is to interpret the information, to come up with the most authentic insights. And that’s where the experience and intellect of an instinctively sharp marketer come into play. But not just any marketer – in the gaming world and to the gaming audience, authenticity is crucial. It will take a marketer who is also a gamer to understand the context, a gamer who is deeply steeped in the communities and the lore of the games, and the behind-the-scenes gossip (yes, that counts as info too!) and the relationship between developers, and publishers and players, to be able to know how to really connect all the dots. Find these people, mine these people – chances are, they’re already embedded in your teams!
As the recipient of the Philippines’ first-ever Cannes Lions in the Entertainment Lions in Gaming category, can you share the key elements that made your campaign successful? What do you believe sets it apart from other entries?
Crafting impactful gamingXmarketing requires careful planning and integration of agencies through Publicis Groupe Philippines’ “Power of One.” The collaboration of Digitas, MSL, Leo Burnett, Prodigious, and gaming communities exemplifies thought leadership. Contrary to a creative gaming myth, “Unbranded Menu” disproves the need for big budgets and cutting-edge tech, emphasizing a strong, gaming-endemic idea.
The first real breakthrough came realizing McDonald’s was just reclaiming what was inherently theirs in the gaming world. For gamers, it’s common to find game developers parodying McDonald’s in various genres, making it instantly recognizable. No need for costly partnerships with game publishers—McDonald’s “unbranded” branding was already woven into these game worlds. Our task was simply to REMIND gamers of this hiding-in-plain-sight fact!
The second breakthrough was taking the idea to social, and engaging gaming communities. Partnering with communities’ spokespersons and “celebrities”,(and they can be micro and hyper-targeted Twitch and Discord groups),we were able to engage their already dedicated followers of gamers. We sparked a “hunt” for McDo food-alikes in their games and turned it into a mini-game, keeping gamers in their gaming world. Gamers just needed to screengrab and share the food-alikes on their social feeds.
The final breakthrough involved the creative process. Despite “traditional” advertising and marketing instincts urging us to add more elements, we resisted and kept the campaign organic. We questioned the simplicity, thinking, “It can’t be this simple, right?” But it was, and it should be. Award show juries consistently praise the work for its simplicity. So, yes, keep everything simple!
In your perspective as a gamer, what stands out as the critical factor for marketers aiming to engage the gaming community? How can brands establish genuine connections with gamers, fostering enduring relationships grounded in mutual trust and aligned values?
Participation, participation, participation. Just go and play: there’s an endless list of titles, genres, styles, levels of difficulties, aesthetics, and moods of games out there, you will definitely find something you’ll like, I guarantee it. If you don’t know where to start… then maybe a gaming shaman can help. Email me at gameonshaman@gmail.com!
Explore the comprehensive and insightful details of Rey Tiempo’s interview in our exclusive blog-“Navigating the Creative Cosmos with Rey Tiempo: A Deep Dive into Gaming, Marketing, and Beyond” to know more about the secrets behind the Philippines’ first-ever Cannes Lions in Gaming and the success stories from Cannes.
Navigating the Creative Cosmos with Rey Tiempo: A Deep Dive into Gaming, Marketing, and Beyond
Embark on an enriching voyage through the multifaceted career of Rey Tiempo, the Head of Creatives and Experience at Digitas Philippines. In this comprehensive blog, he unveils the secrets behind the Philippines’ first-ever Cannes Lions in Gaming. Get ready for an immersive experience as he provides valuable insights on engaging the gaming community and simplifying the creative process. Welcome to the creative cosmos of Rey Tiempo!
Rey delves into the profound impact of mobile gaming on the broader gaming market. Tracing the evolution of handheld devices, he explores the fusion of gaming and communication gadgets. According to him, the rise of mobile gaming is rewriting the rules, potentially leading to a merger of the handheld and mobile gaming markets.
Cultural Factors and Advertising Strategies: Decoding the Philippine Market
In the Philippines primarily, the one significant cultural factor is and always will be “economics”. Decision-making around gaming (and really, for everything else) revolves around the spending capacity of the market. As technology advances, the gaming industry has witnessed a substantial surge in both numbers and expenditures, particularly during and after the pandemic. While the console, PC, and along with them the physical and digital games-buying market have seen increasing numbers (and are the biggest spenders, generally) especially within and coming out of the pandemic, the numbers indicate that growth in terms of engagement, reach, time spent and advertising/ marketing strategies will see much more significance in the mobile gaming market. This stems from the business models most mobile games have adapted and are expertly implementing, and fine-tuning through the years.
Free-to-play mobile games emerge as the champions, drawing players of all ages into the fold, from casual strollers in the gaming realm to hyper-casual enthusiasts. In-game activities, like unlocking extras and in-game purchases rake in the most time spent, and garner the most eyeballs (and thumbs!)
Advertisers must understand: that gaming environments form are relatively closed-loop systems for players. Within these games, gamers find their escape, refuge, solace, and entertainment. Real-world brands risk disrupting this immersive experience, and only the most well-thought-out, authentic brand campaigns will get the most welcome reception. The platform is built out of passion- and without a display of similar, authentic enthusiasm from brands, the risk of alienation remains high.
Success Stories in Gaming Integration: Cannes Lions Highlights
Rey shares insights from his experience at the Cannes Lions Festival of Creativity, with a particular focus on gaming integration. In a serendipitous turn of events, our avid gamer found himself at this year’s Cannes Lions Festival of Creativity, not just as a spectator but as a member of the press. Having been a Cannes regular, this experience was uniquely different—immersed in the heart of creativity, covering works, winners, juries, and the personalities shaping the industry.
Adding to the excitement was the debut of a new Lion category, close to his heart – Entertainment in Gaming! Rewind to 2012, Rey shares an amusing history with Cannes Lions and gaming: In his initial visit to Cannes, he won a brand-new game console from a booth raffle. This seemingly delightful incident played a pivotal role in steering him toward exploring the intersection of gaming and marketing.
Twelve years later, Cannes Lions not only embraced gaming with a dedicated category but also witnessed Rey covering the event and celebrating as part of the team winning the country’s first-ever Lions in gaming. From raffle winnings to standing on the iconic Cannes Lions stage and observing a stellar lineup of winners, it’s a journey that has come full circle. Being an inaugural category meant that gaming, at least in the minds of Cannes Lions and in the creative advertising and marketing fields, has much room to grow and evolve.
This year, as the Gaming Lions took center stage, various brands have begun making significant strides in activating creatively impressive and fresh work within the gaming space.
Oreo’s twist on doing promos in gaming:
One of the biggest instances of true integration between the entertainment worlds emerges through the collaboration of FIFA 23 and Ted Lasso. Previous experiences with mods in sports games were often the result of exceptionally adept programmers working in unofficial capacities. However, this particular collaboration is as official as it gets with the melding of two highly popular entertainment franchises at the peak of their success (pun very much intended). Beyond its official status, it stands as a triumph of metafiction, showcasing an impressive play on “realism” and “reality.”
Data and Analytics in Gaming Marketing: A Pivotal Role
Rey underlines the pivotal role of data and analytics in today’s advertising landscape, particularly within gaming marketing. The ubiquity of data is acknowledged, asserting that everything is information. Understanding where to look and, more importantly, how to interpret data allows one to have the world literally in the palm of their hand. Beyond the sheer abundance of data, the real challenge for marketers, Rey contends, lies in authentically interpreting the information and deriving the most genuine insights. In the gaming world, authenticity becomes paramount, demanding marketers to connect with the gaming audience in a truly genuine manner.
Philippines’ First-Ever Cannes Lions in Gaming: The Anatomy of Success
Work as monumental to the GamingxMarketing world like this can only be the result of careful planning and the expertise of not just one individual, not just one group, not even just one agency, but the integration of agencies – and they did it through Publicis Groupe Philippines’ “Power of One” philosophy. Through the combined disciplines of Digitas, MSL, Leo Burnett, Prodigious and equally important, their own gaming communities (as one of the jury members said, an idea like this can only come from a group with a combined 1,000++ hours of playtime!)
Curiously enough, the idea started out as something very, very different (it was a complicated promo, involving complicated tech and it involved talking to the biggest publishers and developers!) Through the expertise of more and more people involved, they were able to steer it towards a more budget-friendly approach (as with everything in the Philippines, economics!) and more importantly, a clever way around challenges.
The success of the Philippines’ first-ever Cannes Lions in the Entertainment Lions in Gaming category unfolds with “Unbranded Menu” by McDonald’s standing out as a groundbreaking campaign. This initiative challenges prevailing notions about the imperative need for substantial budgets and cutting-edge technology in gaming campaigns. All it required was one strong, insightful, gaming-endemic idea.
The first breakthrough dawned upon them when the realization struck that McDonald’s was essentially reclaiming what had always been rightfully theirs! For avid gamers, this concept resonates instantly –whenever game developers need to feature fast food or burger joints that mimic those found in real life (a common occurrence in open-world games and various other genres), they instinctively parody McDonald’s food and branding, because it’s THAT recognizable and iconic. For gamers traversing virtual landscapes, encountering McDonald’s-like food is an inevitable occurrence, albeit presented in a parodied yet unmistakable manner. So there was no need for elaborate (and expensive!) partnerships with game publishers – McDonald’s “unbranded” branding was already deeply embedded in these game worlds! It was really up to them to REMIND gamers about this simple, hiding-in-plain-sight fact!
This paved the way for the second breakthrough – extending the concept to social media and engaging gaming communities. By collaborating with community spokespersons and “celebrities”, (not necessarily the biggest, but even diving into micro and hyper-targeted Twitch and Discord groups), the team successfully connected with the dedicated followers of gamers. The strategy involved mobilizing them for a “hunt” of McDo food-alikes within the games their communities were already immersed in, transforming the activity into a mini-game of sorts. Crucially, the approach respected gamers’ experience, ensuring they weren’t pulled away from their games, (this is most important, for brands; marketing efforts shouldn’t force gamers out of the game experience.) The task was simple – gamers just needed to screengrab the food-alikes they found and post them on their social feeds (again, behavior they were already engaged in!)
In the final breakthrough, involved more of the creative process. The team navigated the creative process, wrestling with the influence of “traditional” advertising and marketing backgrounds. Some members felt the instinct to layer more elements into the campaign, following the teachings of classic marketing. Along the journey, the team had to reinforce the commitment to maintaining organic simplicity and resist the temptation to overcomplicate a fundamentally straightforward idea. Doubt lingered with questions like, “Is this really it? It can’t be this simple, right?” becoming a recurring refrain. However, simplicity prevailed and rightly so.
And this has been validated time and time again by the jury of the biggest award shows praising the work – “We love the simplicity!” It was that key factor that has helped the work win the hearts of award show juries. So yes, keep everything simple!
In the vibrant interplay of creativity, gaming, and marketing, Rey Tiempo’s insights light our path. Embracing simplicity and authenticity fueled the triumph of the Philippines’ first Cannes Lions in Gaming. As we navigate this cosmic journey, let’s cherish the elegance of simplicity and the power of authentic connections. In the vast expanse of innovation, they remain our guiding stars.
Read our exclusive interview: Inside Rey Tiempo’s Gaming Odyssey: A Tale of Creativity and Strategy
Vi and Team Vitality Collaborate for Indian Esports Ecosystem
Vodafone Idea (Vi) and Team Vitality, an internationally recognized esports organization based in Paris, have announced a long-term partnership to strengthen India’s esports ecosystem. The two companies hope to provide chances and exposure for esports spectators and gaming enthusiasts through this partnership. The collaboration is an intricate affair that involves gaming events, content partnerships, brand sponsorships, and the development of original, large-scale experiences.
India’s gaming market
The State of India Gaming Report 2022 projects that by 2027, the Indian esports market will be worth $140 million. Esports as a category have become more well-known in recent years, particularly since they were first recognized as official medal sports on numerous international sports platforms.
Unlocking Opportunities
Vi users will be able to participate in esports and get special access to well-known Team Vitality teams and competitions thanks to this collaboration. Through the partnership, up-and-coming esports talent across the country will have access to professional players, master classes, meet-and-greets with esports celebrities, and a host of other exciting opportunities.
Expanding the gaming portfolio
Vi already has a foothold in the mobile gaming market. It offers users a wide selection of extremely casual games via Vi Games on the Vi app. Conversely, Team Vitality is a well-known esports organization across the globe.
With this partnership with Team Vitality, Vi now hopes to intensify its esports coverage in India. By holding free-to-play competitions for well-known games like Call of Duty: Mobile, Free Fire Max, Asphalt 9, and Clash Royale, the company has already established itself.
Read More: Nazara Technologies Partners with 4 Gaming Studios to Publish 5 Games
Team Vitality’s success in Esports
Locally, the all-Indian Call of Duty: Mobile (CODM) squad from Team Vitality placed among the top 16 teams worldwide. It earned a spot in the CODM World Championship 2023, which took place in Atlanta, Georgia, on December 15–17. With a combined YouTube subscriber base of 20 million, the organization previously employed well-known game content creators. They include Nischay “Live Insaan” Malhan, Rachit “Rachitroo” Yadav, Nitin “Classified YT” Chougale, Shagufta “Xyaa” Iqbal, and Pratik “Aurum” Mehra. Vi and Team Vitality intend to introduce many gaming competitions and events. With this, they want to take advantage of this rapidly expanding sector and to establish a closer relationship with customers.
Avneesh Khosla, CMO, Vi said
Gaming has always been our strategic focus area and we have continuously strived to strengthen our gaming portfolio with right partnerships and relevant offerings. Over the last few years, esports has revolutionized the mobile gaming arena especially with younger audiences, and hence, deepening our focus in this space was a natural progression for Vi Games. We are excited to partner with one of the leading esports organizations of the world – Team Vitality. Together, we aim to drive and democratize access to the esports ecosystem in India. In the coming months, we will introduce some exciting esports and other youth centric content for our consumers to experience.
Randall Fernandez, managing director, of Team Vitality India added,
We are exhilarated to announce our partnership with Vi. We are at a juncture where technology will catapult gaming to the next level and eagerly look forward to our journey together. We will unlock new horizons searching for aspiring gaming talent across the length and breadth of the country, set new precedents and create indelible marks within the esports industry.
Read More: How Live Service Gaming is Taking Brand Marketing to New Heights!