Viola Communications, a leading marcomms solutions provider in the MENA region, has signed a 10-year strategic partnership with ADNOC to use outdoor media leasing spaces for advertising in the capital and increase ADNOC’s brand visibility in Al Dhanna city. To guarantee optimum audience engagement, Viola will install and run outdoor media advertising solutions on ADNOC assets in key locations throughout the capital and Al Dhannah City as part of the partnership. As it fulfills its obligations under the partnership agreement, the business will give preference to local suppliers while enhancing ADNOC’s In-Country Value contribution to Al Dhannah.
In front of senior representatives from both organizations, Saif Al Falahi, Executive Vice President of Group Business Support & Special Tasks at ADNOC, and Ammar Sharaf, Founder and CEO of Viola Communications, signed the agreement at ADNOC’s headquarters.
Under IHC, Viola Communications is a division of the Multiply Group. The company has played a pivotal role in executing numerous high-profile projects in collaboration with the Abu Dhabi government with its extensive portfolio of hoardings, lampposts, and bus-wraps, while in line with the UAE’s strategic plan for digital transformation it has introduced a network of digital assets including D.Toplight, D.Totemlights, D.Hoardings, D.Skylight bridge banners and D.Taxi-top media screens, forming the largest advertising network in the region. These initiatives demonstrate Viola’s continued dedication to implementing the digital transformation plan.
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Ammar Sharaf, Founder and CEO of Viola Communications, said,
“At Viola, our strategic roadmap plays a crucial role in amplifying our vision and future plans, driving us towards a pivotal shift in marketing communications and outdoor advertising.” He also underpinned the significance of the partnership with ADNOC, highlighting how leveraging Viola’s diverse assets will enhance the local business ecosystem and introduce innovative revenue streams, in line with UAE Centennial 2071 goals to bolster the growth of the national economy.”
He continued,
“We are committed to identifying the most promising opportunities and forging partnerships that extend our expertise locally and internationally. We look forward to the launch of numerous flagship projects, expanding our outdoor advertising presence and integrating it into our innovative, state-of-the-art network across a range of digital and traditional media solutions in key locations, while also customising marketing solutions tailored to different areas in Abu Dhabi.”
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