NODWIN Gaming, a South Asian gaming and esports company, announced a partnership with the Global Esports Federation (GEF) to serve as the Portfolio Management Company (PMC) for key global emerging markets in South and Central Asia, Africa, the Middle East, and parts of Southeast Asia. Through the use of its knowledge and position as a leader in emerging markets across the globe, NODWIN Gaming hopes to drive the growth of gaming and esports globally, and this partnership represents a significant step toward that goal.
The GEF brings together the vibrant, constantly changing esports ecosystem, along with its diverse network of global impact partners and related industries. Since its founding in 2019, GEF has grown to include over 155 member federations, involving billions of #worldconnected athletes, players, and fans.
Resolutely committed to its objective and universal principles, the GEF has developed into a genuine representative of the esports community, enhancing the sector’s legitimacy and reputation worldwide. In addition, the GEF contributes to the development of new technologies and user, fan, and brand experiences that foster innovation in gaming and guarantee the long-term viability of esports as well as boundless prospects that motivate the youth of the hyperconnected world.
NODWIN Gaming has now obtained exclusive rights to create and market GEF-licensed esports events in more than 20 countries, including India, Pakistan, Uzbekistan, Kazakhstan, Dubai, Bahrain, Jordan, Thailand, Vietnam, and the entire continent of Africa. This is due to the company’s strategic partnerships with major industry players and its track record of organizing gaming events and lifestyle festivals.
Read More: NODWIN Gaming and JSW Sports Partner to Transform Indian Esports Industry
In addition to securing non-exclusive rights to host GEF-licensed events globally, NODWIN Gaming’s status as a PMC opens the door to beneficial partnerships between the company’s subsidiaries and key partners across the globe. With the recent acquisition of Ninja Gaming, based in Turkey, NODWIN Gaming is now prepared for projects in Turkey, the Middle East, and North Africa. Meanwhile, its powerful experiential marketing company Branded, based in Singapore, is focused on the Asia Pacific market. Through the agency’s European, endemic, and non-endemic networks, NODWIN Gaming will be able to take advantage of potential opportunities to develop GEF-licensed events in non-exclusive regions thanks to its equity investment earlier this year in Freaks 4U Gaming, a full-service gaming and esports agency in Germany.
Akshat Rathee, co-founder and MD of NODWIN Gaming shares his insight on the partnership with GEF, stating,
“The world of esports is evolving towards true global celebration of esports titles across the world. GEF truly epitomises the hopes and aspirations of all the developing world markets that NODWIN seeks to develop. We believe our partnership with GEF will bring the best of esports opportunities to the youth of the emerging world.”
Mario Cilenti, COO at GEF, commented on the partnership,
“We are thrilled to have NODWIN Gaming on board as our Portfolio Management Company for the South Asia, Central Asia, and Africa markets. Their capabilities and extensive experience make them ideal partners to advance the Global Esports Federation’s mission and further engage with esports communities across key growth regions.”
