Adtech Today Joins as Supporters for Digital Deccan Conclave by IAMAI
We are delighted to support the inaugural Digital Deccan Conclave, presented by the Internet and Mobile Association of India (IAMAI). This exclusive conference is dedicated to showcasing and celebrating the digital excellence emerging from the dynamic business landscape of...
Recognizing Excellence: Adtech Today Celebrates Industry Leaders as “Scholars of Advertising and Media”
Adtech Today hosted its premier event, the DigiAdCon 2024 on March 21st, in Mumbai. A transformative revelation for the team, DigiAdCon 2024 set the stage for unveiling the newest digital platform, Adtech Today, and its premier magazine issue. This disruptive innovation...
Unveiling Adtech Today: Marking a Paradigm Shift in Digital Media
The premier edition of DigiAdCon took place at IRA By Orchid Hotel, Mumbai on March 21st, 2024. A transformative revelation for our team, DigiAdCon 2024 set the stage for unveiling our digital platform, Adtech Today, a dynamic initiative by ADScholars. This disruptive...
The Adtech Landscape in 2023
The future of Adtech is likely to see continued growth and innovation in 2023, with the use of data and technology playing a significant role in helping to target specific audiences and measure campaign effectiveness overall....
Amazon Announces AWS Clean Rooms To Boost Adtech Growth
AWS launched a new service that will help customers and their partners inside an advertising or marketing organization share, analyze and collaborate on combined datasets without running the risk of revealing personal data. With AWS Clean Rooms, customers can create a secure...
Foodpanda Forays Into Adtech In Partnership With Group M
The largest food and grocery delivery platform Foodpanda officially announced the launch of panda ads, its suite of advertising technology (AdTech), and marketing solutions.
Originally introduced as a proof-of-concept in 2021, panda ads enable brands to reach millions of...
Why Adtech Firm Tremor International Buys DSP Amobee For $239 Million
Tremor International, a video-focused advertising-technology company, is buying Singtel’s digital arm Amobee, a cross-channel, demand-side advertising platform, for $239 million. It will acquire Amobee’s Omnichannel Demand Side Platform and Advanced TV Platform.
Singtel first...
Disney Signs A Major Adtech Deal With The Trade Desk
Disney inked a landmark adtech deal with The Trade Desk. This makes it possible for brands to target automated ads across Disney’s linear and streaming properties using data matched on the back end from Disney and The Trade Desk. The deal will power greater audience...
Another threat to the duopoly: How is Vodafone Idea foraying into the adtech industry?
Vodafone Idea has launched its ad-tech platform called Vi Ads, driven by artificial intelligence (AI) and machine learning (ML), to give marketers an ROI-focused programmatic media buying platform. The telecom operator rolled out Vi Ads with the aim of participating as a...
How Will Partnership With Criteo Benefit Flipkart’s AdTech Business?
Flipkart and Criteo, a global technology company providing a Commerce Media Platform, have partnered up to use full funnel measurement capabilities for Product Performance Ads (PPA). As a result, Flipkart’s off-platform offerings are going to be strengthened, and...
