Pravis Acquires Significant Stake in StreamO

Pravis, founded by Vishal Gupta and Prashant Sinha, has taken a significant stake in StreamO, an ad tech gaming platform. This enterprise aims to investigate the rapidly expanding gaming industry’s significant commercial potential, specifically in attracting the elusive Gen Z market. A new era of innovation in live gaming sponsorships is expected to be brought about by the new partnership between StreamO and Pravis.

StreamO – an adtech gaming platform

Established by Tushaar Garg in 2021, StreamO is at the forefront of facilitating brand interactions with gamers and their live viewers, reaching over 300 million Gen Z subscribers and a network of over 20,000 gamers. With India’s consumption rates doubling the global average and game video content on platforms like YouTube expected to reach 120 billion hours of viewership globally by 2022, there are many largely unexplored opportunities for brand engagement.

After smoothly transitioning from Momspresso to Honasa (Mamaearth), Vishal and Prashant used their knowledge to launch Pravis, a growth marketing company that uses tried-and-true techniques to promote natural brand expansion. As co-founders of StreamO, they are now in a position to elevate the gaming industry with their knowledge gained from creating online products and cultivating influencer partnerships.

Pravis acquires stake in StreamO

More than 100 noteworthy brand engagements have resulted from StreamO’s successful partnerships with leading brands, such as Netflix, Amazon Prime Video, Intel, Sony PlayStation, OnePlus, Hero, Crocs, Taco Bell, and Spotify. With this new alliance, StreamO hopes to further solidify its position as a leader in introducing companies to the passionate Gen Z gaming community.

Here’s what they said

Vishal Gupta, now co-founder of StreamO, comments on the unique challenge presented by the GenZ audience,

“Gaming presents an unprecedented opportunity to reach the GenZ audience, a demographic that is notoriously difficult to engage through traditional media. With StreamO, we are positioned uniquely to leverage the explosive growth of live gaming platforms and the passionate GenZ communities they nurture. Tushaar is one of the thought leaders in the gaming space in India and we are delighted to partner with him in this journey”.

Prashant Sinha, also co-founder, reflects on his experience and future plans,

“Drawing from our learnings from Momspresso’s MyMoney platform, we understand the dynamics of micro-influencer and brand interactions very well. With StreamO, we aim to apply these insights to expand and deepen our brand engagements by 10X in the next 12 months. StreamO’s innovative methods are in perfect alignment with Pravis’ vision for the future of this industry and we are excited about the possibilities this partnership with Tushaar opens up.”

Tushaar Garg, founder and CEO of StreamO, highlights the company’s achievements and upcoming goals,

“StreamO has already set a benchmark in the gaming community by fostering authentic connections between brands and gamers. With the addition of Vishal and Prashant, we are excited to propel this success to new heights. Their expertise in influencer marketing and strategic brand partnerships will be instrumental in accelerating our growth and business.”

Author Profile

Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.