Publicis Groupe Middle East has named Adel Baraja CEO of Publicis Communications KSA. With Baraja on board, the agency is further demonstrating its continued dedication to spurring growth in Saudi Arabia in addition to enhancing cooperation, developing new areas of expertise, and increasing its capacity to serve clients.
In this capacity, he will oversee Publicis Communications’ Saudi operations, which are supervised by Saatchi & Saatchi and Leo Burnett. Within its framework, he will also be in charge of the integrated growth strategy. In addition, he will be in charge of the organization’s integrated growth strategy and fostering an innovative, creative, and growth-oriented culture.
His hiring will be crucial to advancing Saudi Arabia’s communications sector following Vision 2030. His background in important strategic industries like technology, telecom, automotive, sports, tourism, and entertainment will help businesses and governmental organizations launch their campaigns.
Baraja intends to collaborate with academic institutions to support Saudi youth seeking careers in digital marketing, media, and advertising, thereby cultivating future talent. He brings 22 years of international experience in branding and advertising. Following a decade working for advertising agencies in Germany, Spain, and Portugal, Baraja moved into the tech and export sectors, where he headed the Saudi Exports Authority’s recently formed “Promotion & Nation Branding” division.Ā He increased the number of team members from 12 to 33 and the number of Saudi Made companies in the portfolio from 20 to over 2,000 during his tenure.
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He was the Ministry of Investment’s Deputy Minister of Investment Promotion before joining Publicis Groupe Middle East. In this capacity, he oversaw the Invest Saudi team’s accomplishment of its mission, which was to market Saudi Arabia as an investment destination and draw in foreign investors. Alongside his professional career, Baraja pursued entrepreneurial endeavors. He co-founded Green Box, a solar-powered hydroponic farming initiative, and later founded Acrofit Academy, a sports academy to develop athletes who will compete at the Olympic level.
Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey said,
“Adel’s appointment heralds an exciting new chapter for us in Saudi Arabia. With a proven track record of driving success across various industries, Adel’s leadership will be pivotal in shaping our strategies and expanding our footprint in the Saudi market. His expertise in navigating complex business landscapes and fostering strong client relationships will undoubtedly drive growth and effectiveness for both our company and our clients. We’re looking forward to seeing Adel’s dynamic approach in action and the tangible results it will bring for all stakeholders.ā
Commenting on his appointment Adel Baraja remarked,
āI am honoured to join Publicis Groupe Middle East and look forward to collaborating with our talented team to deliver innovative solutions and exceptional results for our clients. Together, we will leverage our collective expertise and creativity to drive meaningful impact and contribute to the growth and success of our clients and the Kingdomā.
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