NODWIN Gaming, the world’s leading emerging markets gaming and esports media company, has formed a strategic partnership with JSW Sports. JSW Sports is India’s largest sports promoter and sports management company. The partnership represents a critical turning point in the development of the Indian e-sports industry. It seeks to transform and commercialize the gaming, e-sports, and cultural intellectual property (IP) landscape.
Known for being a sports media company, NODWIN Gaming strategically partners with JSW Sports, taking advantage of their vast knowledge of sports management and promotion. The partnership combines JSW’s robust presence in sports, especially in their commercial vertical, which boasts partnerships with more than 150 clients in sports marketing, with NODWIN Gaming’s unparalleled experience in esports operations and content creation.
This partnership has the potential to completely transform and strengthen the nation’s quickly developing esports scene. This strengthens NODWIN’s strategic emphasis on a sports media business. This partnership combines NODWIN Gaming’s experience in esports operations and esports content creation with JSW’s experience and footprint across sports, particularly their commercial vertical, which has established itself as one of the best in the nation working with more than 150 clients on sports marketing. Sports and esports have very large audiences and media overlaps in India.
This partnership aims to launch new e-sports-centric intellectual properties in India, expanding its scope beyond the current esports audience. In addition, the joint venture seeks to create the best possible platforms for brand and advertiser partnerships. Furthermore, it also seeks to educate stakeholders and the market. Having arranged some of the largest esports competitions in India, NODWIN Gaming has amassed quite a collection over the years. These competitions include the BGMI Masters Series, ESL India Premiership, Dew Arena, DreamHack India, and numerous other events. In addition to creating many thrilling gaming moments for some of the biggest brands, NODWIN hopes to further solidify its strategic focus as a sports media company with this partnership with JSW Sports.
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The press release claims that NODWIN Gaming’s esports IP is praised for its allure and provides a dynamic array of content to meet the community’s entertainment demands. Additionally, this partnership hopes to satisfy the constantly changing tastes of the gaming public. It does so by showcasing a compelling narrative in the e-sports space. To optimize the value of gaming and e-sports content, a comprehensive framework encompassing sponsorship, media rights, activation, and influencers has been developed. With an estimated 150 million viewers, India is home to a sizable e-sports market. The partnership aims to capitalize on this market, with projected revenues of $124.8 million in 2024 and predicted exponential growth in the years to come.
Akshat Rathee, co-founder and MD of NODWIN Gaming said,
“We at NODWIN Gaming are thrilled to announce our partnership with JSW Sports, a momentous milestone in the esports ecosystem. NODWIN Gaming’s technical know-how and leadership in the esports and gaming domain, combined with JSW Sports’ commercial expertise, positions us to unlock unprecedented opportunities in the distribution and monetisation of esports content. Our shared goal is not only to empower the esports ecosystem but also to establish new benchmarks for the future. While there’s much work ahead, the excitement and possibilities are boundless!”
Divyanshu Singh, COO of JSW Sports, said,
“India has one of the largest esports viewing audiences in the world, estimated at roughly 150 millions viewers. That number swells up to 290 million when you combine it with both, esports playing titles and fans. Talking more numbers, In 2024, the revenue in the esports market is forecasted to reach$124.8m, and that number will only grow exponentially in the years to come. In JSW Sports and NODWIN, we see two market-leaders with the kind of synergies to capitalise on these trends, and change the game when it comes to distributing and monetizing esports content.”
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