Perfetti Van Melle Appoints Nikhil Sharma as MD for India Business
Perfetti Van Melle, a famous Italian confectionery firm, has named Nikhil Sharma as its new managing director for the Indian business. Sharma currently serves as Perfetti Van Melle Vietnam’s managing director.
Perfetti Van Melle appoints Sharma as MD for India business...
The Ad-Tech Transition: A Comprehensive Comparison and Emerging Players Post-Sizmek
Introduction:
As the ad technology landscape continues to change dramatically, especially with the impending shutdown of Sizmek ad servers in Q4 2024, advertisers are actively looking for robust alternative ways to ensure that their ad campaigns will be served well and get...
Amazon Prime Video Estimated to Generate $1B From Ad-Supported Tier in Debut Year
With the introduction of advertisements on its video service, which has over 100 million subscribers, Amazon’s Prime Video has created a significant stir in the streaming market. According to MoffetNathanson Research, Prime Video is expected to generate an estimated $1...
TikTok Testing New Feature To Make All Video Posts Shoppable
TikTok has begun testing a feature that will make all video posts shoppable, the latest step in the social media company’s efforts to build a multibillion-dollar e-commerce business in the United States. With this new feature, objects in a video can be automatically...
Google Integrates Gemini AI Into Search Ads Platform
As the consumer search experience changes, generative AI can help advertisers by improving ad effectiveness and expediting the creation of campaigns. Google has incorporated its latest AI model – Gemini – into the Search Ads platform to enhance advertising efficiency....
Al Arabia Secures AED 522 Million Rights to Operate Outdoor Billboards in Dubai
Arabian Contracting Services Co. of Saudi Arabia has announced that its UAE subsidiary, Al Arabia OOH Digital Company, has been granted rights to operate outdoor billboards in Dubai. The Road and Transport Authority of Dubai has awarded the company a contract. The...
Triton Digital Integrates Amazon Publisher Services for Interactive Audio Ads
Triton Digital, a global technology and services leader in the digital audio, podcast, and broadcast radio industries, has announced an integration with Amazon Publisher Services (APS), which will provide Amazon DSP advertisers with access to premium audio inventory on a...
Netflix May Monetize Its Games Platform with In-App Purchases and Ads
Renowned streaming giant Netflix is allegedly looking into new ways to make money as it prepares to add in-app purchases and adverts to its gaming platform. The business has been having constant conversations about ways to monetize its gaming platform. For the past two years,...
Google’s Third-Party Cookies Deprecation Rolls Out Today
Cookies are the currency of the world of digital advertising. At least that’s how they were once. Now is the time to get ready to phase out third-party cookies and begin using cookie-less strategies. Making the switch to contextual advertising will now require getting...
Amazon Ads Develops Special Solutions Suite for Advertisers in 2024
Amazon Ads has developed a special solution for advertisers after identifying several major trends that will influence digital advertising in 2024. The broader usage of generative AI, the growing uptake of streaming TV commercials by companies of all sizes, the use of clean...