Walmart and NBCUniversal Join Forces for Shoppable Ad on Bravo’s Show
A new e-commerce partnership between Walmart and NBCUniversal will enable streaming viewers to purchase merchandise that appears in popular television series. Watchers of Bravo’s “Below Deck Mediterranean” will be able to purchase Walmart products that are...
Basis Partners with LG Ad Solutions for U.S. CTV Political Advertising
Global pioneer of programmatic advertising and media automation solutions Basis Technologies and global leader in connected TV (CTV) and cross-screen advertising LG Ad Solutions have announced an exclusive partnership for the activation of U.S. political advertising, which...
Novatiq Announces Partnership with DMS for Data-Driven Ad Campaigns
Novatiq, a telco-based identity platform, has teamed up with Choueiri Group’s digital division, Digital Media Services (DMS). The group serves as the exclusive media liaison for more than 25 Arabic and foreign publishers. Through the partnership, brands can access...
Elon Musk Officially Enters Generative AI Race with Grok AI Chatbot
Elon Musk is officially kicking off the race for generative AI with the X platform. Elon Musk’s new artificial intelligence company, xAI, unveiled Grok, its first-ever AI chatbot. Prior to its wider release, the prototype will only be accessible to a small group of...
Google Release Updated Ad Review Centre for its Ad Platforms
Google, the industry leader in search engines, has released an updated and new Ad Review Center for all of its platforms. These platforms consist of AdMob, Ad Manager, and AdSense. Advertisers will find it simpler to approve ads in the new Ad Review Center. The platform has...
Equativ Partners with IRIS.TV for Enhanced Contextual Ad Targeting
The world’s top independent ad platform, Equativ, has officially partnered with IRIS.TV, the only data platform designed specifically for organizing, connecting, and enabling video-level data. Through the collaboration, a new marketplace will be able to provide...
Paramount Launches Conduit that Directly Integrates Major Programmatic Platforms
Paramount developed an additional layer to its connected TV ad tech to control where advertisements appear for its streaming apps across various distribution channels. Conduit is a new product from Paramount Advertising that seamlessly integrates with CTV programmatic...
Microsoft Unveils pubCenter for Small, Mid-Sized Publishers to Monetize Websites
Microsoft unveiled pubCenter, a brand-new advertising platform made to help small publishers monetize their websites. Microsoft wants small and medium-sized publishers to use pubCenter for display and native advertising from the Microsoft Advertising Network in order to...
Decoding Big Tech Giants Quarterly Results: Insights Await!
Big tech companies recently released their quarterly results for Q3 2023. Here are some key insights for industry enthusiasts.
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Alphabet, the parent company of Google, released third-quarter earnings that were above...
Gamers8 2023: Riyadh’s Premier Esports Event Powered By Generative AI
Given the success of the 2022 event, there is a great deal of excitement surrounding the commencement of this year’s Gamers8 event. As a significant player in the industry, Gamers8 has cemented Riyadh’s status as the region’s esports hub. The Saudi Esports...