TheSmallBigIdea secures the digital communications mandate for DHL Express’ association with Mumbai Indians
22 May, 2024; Mumbai, India: Independent full-service digital agency, TheSmallBigIdea, has partnered with DHL Express for their on-going association with the Mumbai Indians. TheSmallBigIdea is responsible for managing DHL Express’ digital communications for the DHL x Mumbai...
bein Media Group Selects Synamedia Iris for Targeted TV Advertising Offering
beIN Media Group, a global sports and entertainment broadcaster, has chosen Synamedia Iris to launch a new and unique broadcast advertising offering in the Middle East and North Africa (MENA) region. beIN can now create fresh, targeted advertising inventory for every nation...
TikTok Releases New Guide for Beauty Brands
TikTok has released a new guide to help beauty brands improve their visibility on the app. It offers advice on how to develop a distinctive brand voice, produce interesting videos, and improve their TikTok strategy. The guide examines how users interact with beauty content on...
Netflix’s Ad-Supported Tier Hits 40M Monthly Active Users Globally
Netflix’s ad-supported tier has passed a new benchmark. Up from 5 million a year ago, the ad tier now has 40 million monthly active users worldwide. In the 12 countries where it is available, the plan accounts for more than 40% of new streamer sign-ups. Along with these...
Warner Bros. Discovery Appoint BigSmall to Handle Launch of Streaming Service Max
Max, an enhanced streaming service, will be launched by Warner Bros. Discovery (WBD) in collaboration with Once Upon a Time, an entertainment creative advertising and marketing specialist, and BigSmall, a brand consultancy and creative agency. Warner Bros.’ Max is a...
L&K Saatchi & Saatchi unveils Cooling Tomorrow Together campaign for SRF Floron AC Gas
India – May 08, 2024 – L&K Saatchi & Saatchi, part of Publicis Groupe India, has conceptualised the latest campaign for SRF Floron AC gas, a SRF Limited brand. Titled ‘Cooling Tomorrow Together’, the campaign comprises two films that will be aired exclusively on...
Unveiling the Evolution of Retail Media in India
Retail media is undergoing a transformative phase in India, reshaping advertising and consumer engagement dynamics. This article delves into the emerging trends, challenges, and future prospects within the Indian retail media...
Prime Video’s Innovative Twist: Embracing the Humble ‘Lauki’ to Reveal the Launch Date of Original Series Panchayat’s Much-awaited Season 3
The oft underrated summer vegetable – Lauki – positioned as a character favourite in the previous 2 seasons and central character in the service’s innovative pre-announcement strategy for Panchayat Season 3 mirrors Prime Video’s content philosophy of bringing...
Google Boasts “Pause Ads” Pilot Success – Viewers Might Be Subjected to Even More Ads
When you watch YouTube on TV, expect to see even more advertisements. You won’t enjoy “Pause Ads” if you already detest YouTube advertisements. Google boasted during its earnings call on Thursday about the success of the tests it conducted on advertisements,...
Insights from Publicis Amir Zeitouni: Navigating UAE’s Communication Landscape
Amir M Zeitouni, the accomplished Business Director at Publicis Communications UAE. With a wealth of experience in the telecommunications industry, Amir brings a unique blend of strategic vision and creative ingenuity to his role. Spearheading innovative communication...