Roblox Partners with PubMatic To Boost Programmatic Video Ads Sales
PubMatic has partnered with Roblox, an online global immersive platform for communication and connection. An independent technology provider, PubMatic offers the future supply chain for digital advertising. After it becomes available later this year, the partnership will...
IAB Study Examines Effects of Game-Related Advertising On Marketing Mix
A groundbreaking study titled “Changing the Game: How Games Advertising Powers Performance” was released during IAB PlayFronts and examines the effects of game-related advertising amid the gaming industry’s explosive growth. The pioneering research by media...
Microsoft Advertising Announces Global Rollout of Performance Max Campaign
Microsoft Advertising has announced the global rollout of the Performance Max (PMAX) campaigns, a new automated campaign type that aims to streamline advertising efforts and maximize results across Microsoft platforms.
What is Performance Max?
Performance Max is a brand-new...
Walmart Reveals Plans to Acquire Smart TV Maker VIZIO for $2.3B
Walmart, a US-based retail chain, has revealed that it will acquire VIZIO, a maker of smart TV, for $2.3 billion. The retail giant made this decision to compete with Amazon by growing its quickly expanding advertising business. Walmart has consistently been a prominent vendor...
DoubleVerify Release Tiered Brand Suitability Addressing “Made For Advertising” (MFA) Measurement
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, has announced the release of new tiered brand suitability, which addresses “Made for Advertising” (MFA) measurement and protection in a more nuanced and brand-specific...
Deciphering Big Tech Giants’ Quarterly Results: Here’s What They Say!
The Big Techs recently disclosed their fourth-quarter results. For those who are interested in the industry, these are a few key findings and insights from the quarterly reports.
ALPHABET
Alphabet Inc., the parent company of...
ESPN, Fox, and Warner Bros. Discovery Form a Joint Venture for New Streaming Sports Platform
FOX, Warner Bros. Discovery, and ESPN, a division of the Walt Disney Company, have come to an agreement on the main terms of forming a new joint venture. They will develop an inventive new platform to house an exciting new streaming sports service. Major college and...
Expedia and Netflix Collaborate for First-of-its-kind Global Advertising Campaign
Expedia and Netflix have collaborated on a one-of-a-kind advertising campaign. It is intended for Netflix’s global monthly active users (MAUs) on the ad-supported tier. The goal of the campaign is to seamlessly integrate contextually appropriate ads into the Netflix...
IAS Announces AI-Powered Brand Safety and Suitability Expansion to Meta
Integral Ad Science, a leading global media measurement and optimization platform, has announced that its AI-powered Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now widely available on Facebook and Instagram Feeds and Reels. Advertisers may...
Amazon and Reach Partner for Targeted Ads Ahead of Third-Party Cookie Phase-Out
Amazon has signed a historic contract with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The collaboration occurs as the media landscape struggles to respond to Google’s move to remove tracking cookies from its browser. Reach...