ISA formally requests MIB to postpone SDC implementation citing clarity issues
The Indian Society of Advertisers (ISA) has formally requested that the Ministry of Information and Broadcasting (MIB) postpone the implementation of the self-declaration certificate (SDC) requirement for all advertisements published on digital, radio, broadcast, or print...
ASCI asks advertisers and broadcasters to refrain new ad releases until SC clarity on SDC mandate
In a meeting with stakeholders on June 11, the Ministry of Information and Broadcasting (MIB) insisted that all new advertisements on TV, digital, print, and radio be self-declared by June 18. MIB secretary Sanjay Jaju chaired the meeting, and attendees included Madison World...
Digital media offers higher ROI than other media for FMCG industry: Study
Amidst the Meta Marketing Summit – FMCG edition that took place in Mumbai, the company revealed the results of multiple studies that Meta had commissioned from top companies Nielsen and Kantar that demonstrate the increasing importance of digital and how, for the FMCG...
MIB moves forward with self-declaration mandate leaving the industry displeased
To discuss the recent order from the Supreme Court, the Ministry of Information and Broadcasting (MIB) convened a meeting with industry stakeholders in New Delhi. Advertisers and ad agencies must submit a self-declaration certificate following this order before running...
Ad agencies and advertisers must self-disclose before releasing ads; Anupam Mittal criticizes
In its Order dated May 7, 2024, the Supreme Court directed all advertisers/advertising agencies to submit a ‘Self-Declaration Certificate’ prior to publishing or broadcasting any advertisement. In compliance with the Supreme Court’s order, the Ministry of...
IAS announces expanded Amazon integration, to offer advertisers enhanced insights
Integral Ad Science, a global media measurement and optimization platform, has announced that it has expanded its reporting and insights to Amazon. Through a server-to-server (S2S) interaction on Amazon’s DSP, advertisers now have access to measurement coverage for campaigns...
Celebrating Adaptability: Highlights from Day 3 of Goafest 2024
May 31, 2024; National: A fresh wave of inspiration swept through the gathering as the curtains rose on Day 3 of Goafest 2024. From thought-provoking knowledge seminars to captivating presentations, the day unfolded with a tapestry of learnings, experiences, creativity, and...
BOSCH collaborates with Amnet and Samsung to launch weather activated campaign
BOSCH, a leading global technology and services provider, has collaborated with Amnet and Samsung to launch a ground-breaking campaign for the Weather API. The campaign used moment marketing, which is influenced by weather, to spread the word about BOSCH’s new line of...
ASCI ACR: 98% of Overall Ads Violated the ASCI Code, Required Modifications
The Advertising Standards Council of India (ASCI) today published its Annual Complaints Report, which provides an all-inclusive analysis of advertisements that were regarded as objectionable in the fiscal year 2023–24.
ASCI examined 10,093 complaints and investigated 8299...
Google Unveils New AI-Driven Creative and Ad Tools for Marketers
Google held its yearly Google Marketing Live event in New York, where it unveiled new creative tools and ad experiences powered by artificial intelligence (AI). Here are some things that marketers can anticipate seeing at Google soon.
Search ad experience
One of the most...