Vibrant Media Bags INR 100 Crore Media Account for Jio-bp
In a three-agency pitch, Mumbai-based Vibrant Media defeated GroupM and Beehive Communications to win Jio-bp’s INR 100 crore media business. Reliance BP Mobility Limited (RBML) is a 51:49 joint venture between Mukesh Ambani’s Reliance Industries Limited and...
How Live Service Gaming is Taking Brand Marketing to New Heights!
In the realm of video games, live service gaming is one of the best ways to accomplish brand marketing. Brand marketing is now reaching new heights. One example is the cohesively developed strategy game “Star Trek Fleet Command” for PC and mobile devices by...
CGI Advertising: Pioneering Future of Marketing or Merely a Social Media Fad?
Technology integration has always been a driving force behind change in the dynamic world of advertising. In the realm of marketing, captivating images can do wonders for capturing customers’ attention and making a lasting impression. Computer-generated imagery (CGI) is...
A Lookback At the 5 Best Christmas Ad Campaigns of 2023
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1703681080718-0'); });
Once again, it’s the holiday season! Christmas 2023 is here, which means that snowmen, reindeer, and Santa Claus have also arrived. And it also means that Christmas...
Magna Global’s Hatem Fakih Reveals Strategies for Thriving in GCC’s Media Landscape
Hatem Fakih, the Business Director at Magna Global, brings a wealth of expertise to the dynamic world of media and advertising. His leadership navigates the complexities of the industry, ensuring growth, profitability, and a forward-thinking approach. In this exclusive...
AudienceProject Partners with Microsoft Advertising; YouTube Delays Co-Viewing Measurement Plan
AudienceProject Partners with Microsoft Advertising
Research instruments and audience measurement services AudienceProject has reached a deal with Microsoft Advertising. The goal of the partnership is to give advertisers continuous and independent audience...
Google Plans to Phase-Out Chrome Third Party Cookies On January 4, 2024
Google revealed that, as part of a plan to phase out third-party cookies, which marketers use to track users, it will start testing a new feature on its Chrome browser. From January 4th, the tech giant will begin its much-awaited purging of the internet’s cookies. It...
MAGNA and OpenAP Partner for Data-Driven Video Capabilities; Magnite Opens New Office in India
MAGNA and OpenAP to Boost Data-Driven Video Capabilities
OpenAP and MAGNA announced a new partnership. The alliance will allow MAGNA to integrate directly with Acxiom to build and reach advanced audiences across data-driven video endpoints. OpenAP is a cutting-edge...
Perion Acquires DOOH Platform Hivestack for USD $100 million
Perion Network, which uses technology to connect advertisers and consumers across all major digital channels, announced that it has successfully acquired Hivestack Inc. Hivestack Inc. is globally recognized for its innovative full-stack programmatic digital out-of-home (DOOH)...
DTH Platform Tata Play Announces Addressable Ads for Linear TV
Tata Play, a direct-to-home (DTH) provider, has announced that addressable television ads will be available soon. With the help of addressable TV advertising technology, advertisers may segment TV audiences into distinct groups and show different advertisements to distinct...