Triton Digital Integrates Amazon Publisher Services for Interactive Audio Ads

Triton Digital, a global technology and services leader in the digital audio, podcast, and broadcast radio industries, has announced an integration with Amazon Publisher Services (APS), which will provide Amazon DSP advertisers with access to premium audio inventory on a large scale. Additionally, Triton’s Audio Marketplace, which generates over 100 billion impressions monthly, for the AP’s clientele, the union increases Triton’s audio ad inventory for current APS publishers. Through this integration, shared APS and Triton Digital publishers can display Amazon Ads’ distinctive interactive audio ads on Alexa-enabled devices, providing listeners with an engaging advertising experience and publishers with improved inventory monetization.

Triton Digital announces integration with APS for audio ads

Through the combination of these platforms, publishers and advertisers can now use an extensive toolkit to improve their advertising campaigns. The digital advertising industry stands to benefit greatly from the combination of Triton Digital and APS. First off, by providing listeners with more pertinent and interesting content, it promises to enhance their advertising experiences. Because of improved audience engagement and retention, publishers have more opportunities to monetize their content.

Future of interactive audio ads

The future of advertising is interactive audio commercials, which offer dynamic and captivating mediums for brands to engage with their target audience. Triton Digital’s experience in this field maximizes the potential of these kinds of advertisements by presenting creative solutions to produce captivating and interactive experiences. Amazon Ads creates interactive audio ads, a creative ad format that allows users to stay in the streaming audio content they are currently enjoying while also inviting them to set reminders (“Alexa, remind me”), request more information via email or push notification (“Alexa, send more info”), and even add items to their Amazon shopping cart (“Alexa, add to cart”).

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Access to audio audiences

With over 100 billion audio impressions monthly, the Triton Audio Marketplace gives marketers and agencies access to one of the largest single pools of audio audiences, enabling them to transact on all types of audio inventory. When combined with the exclusive audience signals provided by Amazon Ads and the wide range of options provided by Amazon DSP, advertisers, and publishers can create deeper connections while publishers can generate revenue from their inventory through innovative means.

Triton emphasizes the value of interaction, citing survey data from a study by Amazon Ads and Kantar that found audio streamers were 75% more likely to respond to an advertisement with a voice command. A recent study by Amazon Ads and Kantar found that voice-command ads have a 75% higher response rate than audio streamers. Additionally, Kantar discovered that when compared to traditional audio creatives, interactive audio ads generated greater consideration (1.3x) and purchase intent (2.3x).

Here’s what they said

John Rosso, President and CEO, of Triton Digital said,

Amazon has had a long-lasting impact in the advertising space, introducing new ad formats and delivery vehicles that have transformed the audio industry. We’re delighted that APS has invited Triton Digital technology to provide interactive audio ads to shared publishers and are confident in its enhancement of the listener experience.

Steve Rabuchin, VP of Third-Party Supply at Amazon Ads added,

We’re excited for publishers that use Triton Digital and APS to make their quality content more easily available to advertisers using Amazon DSP. We look forward to learning more about how audiences engage with interactive audio ads, which will enable listeners to respond to advertisements without being distracted from the stream.

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