The Role of AI in Personalized Advertising
Photo by Mohamed Nohassi on UnsplashBrands utilize customer data to target behavior, interests, and more to strategize their advertising efforts effectively. Creativity and customizing advertising efforts to cater to your audience...
Meta and Discovery+ Adjust Ad-Free Subscription Plans: Changes Ahead!
Meta plans to charge its European customers $14 a month for access to Instagram and Facebook without advertisements. On the other side, Discovery+ is increasing the cost of its $9/month ad-free subscription tier.
Meta Charges $14 for Ad-Free Facebook and Instagram Access for...
Amazon Prime Video to Introduce Limited Ads in 2024
Starting next year, Amazon will start incorporating a limited number of advertisements into the content available on its Prime Video streaming service, including movies and television shows. Amazon Prime customers in the UK, as well as in the US, Germany, and Canada, will...
StarzPlay Unveils Free Fantasy Football Game for Fans in MENA
StarzPlay Sports has announced the release of StarzPlay Fantasy Sports, an unprecedented free-to-play Web3 sports game in the MENA region. The SERIE A 2023/24 season will mark the first time the football prediction game is played. It will debut in 19 nations in the Middle...
Publicis Groupe’s Prashant Nandan Unveils Strategies for Connected TV Trends
Prashant Nandan, Senior Vice President of APEX at Publicis Groupe, is an experienced leader with over 15 years in digital marketing and advertising. With a deep understanding of go-to-market strategies, emerging media, and data-driven solutions, he unlocks business potential...
Amazon Enters Gaming Market In India With Prime Gaming
Amazon quietly rolled out its most popular gaming service ‘Prime Gaming’ in India. It has been available in other countries for years but recently became available in India. This comes after weeks of testing the service in the South Asian market.
For the uninitiated, Prime...
Targetspot and Gadsme Unites to Launch In-Game Audio Ads
Targetplay, Targetspot’s gaming division, announced a new partnership with Gadsme, a global in-game monetization platform. The latter is adopted by major studios including Voodoo, Ubisoft, Tilting Point, TapNation, and Lion Studios. Gadsme’s supply side network of...
Meta Audience Network Announces Rewarded Interstitial Ads
Meta Audience Network announced a new ad format ‘Rewarded Interstitial Ads’ on Wednesday. The rewarded interstitial ads are new, user-friendly, skippable format. It allows game developers to reward players in-game after completing a video view, encouraging longer sessions....
GroupM’s outcome media specialist ‘Xaxis’ launched a new programmatic media commerce solution in India
GroupM’s outcome media specialist, Xaxis, has launched a new programmatic media commerce solution in India called Discovery Commerce. This helps brands and advertisers navigate the evolving programmatic media commerce ecosystem and drives stronger outcomes from their media...
Disney Ad Sales Strongest At Upfront, Records $9 Billion
Disney’s upfront advertising process ended with a record $9 billion in ad sales – 40% of which came from streaming and digital. Disney has become the latest publisher to finish upfront.
This is the first year Disney has offered Disney+ as an advertising option....