Disney Signs A Major Adtech Deal With The Trade Desk
Disney inked a landmark adtech deal with The Trade Desk. This makes it possible for brands to target automated ads across Disney’s linear and streaming properties using data matched on the back end from Disney and The Trade Desk. The deal will power greater audience...
Marriott International : A Hotel or An Ad Tech Company?
Major international companies have entered the world of advertising to drive revenue for advertisers by leveraging their tech platforms and first-party data.
Does that seem like 90% of business for 2022?
Following on the heels of retail media success stories, Marriott, the...
Magnite Launches Programmatic Offering With Samsung Ads
Independent sell-side advertising platform Magnite today announced a collaboration with Samsung Ads in Australia. This will allow marketers to add Samsung CTV inventory to their programmatic media buy, which includes Samsung’s free ad-supported streaming service Samsung TV...
Omnicom Media Group Debuts Video Creative Intel For Advertisers
Omnicom Media Group’s data and analytics division, Annalect, has launched Video Creative Intel. It would allow an advertiser to determine whether including a human would enhance a creative asset The Video Creative Intel helps marketers identify which creatives are most...
Vizio Unveils Advertising Analytics Platform At First-In Person NewFronts
Smart TV maker unveiled a suite of analytics tools on a new platform aimed at helping advertisers build custom approaches to reaching connected TV audiences and measuring cross-screen engagement.
This is the second year in the NewFronts but the company’s VP of national ad...
Snap Partners With Cameo, Introduces Advertiser Program
Snap opened its NewFronts this week with the announcement of a new advertiser program and content initiatives – including a new partnership with celebrity video platform Cameo, a new advertising product called Snap Promote, and original programming.
Interesting Read:...
How Will Partnership With Criteo Benefit Flipkart’s AdTech Business?
Flipkart and Criteo, a global technology company providing a Commerce Media Platform, have partnered up to use full funnel measurement capabilities for Product Performance Ads (PPA). As a result, Flipkart’s off-platform offerings are going to be strengthened, and...
Tubi’s Debuts More Than 100 Original Titles And Doubles On Adtech At NewFront
Tubi is doubling down on original programming and ad tech as part of its biggest year ever, two years after Fox Corporation purchased it.
A big news item that came out of the event is that Tubi will release more than 100 original titles over the next year. The...
Samsung Ads Launches Total Media Solutions To Manage Cross-Platform Campaigns
Samsung Ads has rolled out a total media solution designed to manage and measure media buys across networks’ linear and digital streaming apps. The solution is a complement to traditional, linear upfront media buys by identifying unexposed audiences on CTV ultimately...
Video Amp Acquires Elsy to Automate And Simplify Media Measurement
VideoAmp has acquired the automated campaign management platform Elsy, a move designed to further scale and accelerate the adoption of its measurement and currency solution as an alternative to Nielsen. In this way, advertisers can optimize their advertising dollars by...