Bridging The Gap: Is YouTube Unifying Linear And CTV Ad Buying?
The television advertising industry has undergone tremendous changes, especially during the past two decades. The consumption of streamed content is soaring, and the traditional methods of purchasing and selling TV media have evolved substantially. Even though the lines...
How Advertisers and Brands Are Responding To The Ukraine Crisis
Russia’s ongoing invasion of Ukraine is driving advertisers to take action. They are rapidly reassessing their creative and media spending. Brands are supporting their staff in the region and pledging to help Ukrainian citizens across the globe. From pausing ad...
Is Global Ad Revenue Experiencing Fastest Growth In Advertising History?
The GroupM end-of-year advertising review offers marketers a broad view of ad revenues and trends over the past year and what’s anticipated for the coming year. Here are some highlights from the group’s 2021 report:
In 2021, digital advertising is on track to...
Quick Guide: Top Programmatic Trends To Keep An Eye On In 2021
Digitalization has advanced rapidly due to COVID19 and 2021 has seen a major increase. This has helped Programmatic trends gain popularity due to their efficiencies and capabilities. But keeping up with the pace of change isn’t always easy.
Last week, I was talking to...
Connected TV Explained: The Essential Glossary Of CTV
Connected TV (CTV) is growing rapidly in programmatic advertising and taking it by storm. And it does not come as a surprise!
CTV ads are most effective, highly targeted, trackable, and brand safe. Compared to traditional TV advertising, they offer broadcast-quality ad...
Watch Videos With Friends On Facebook Messenger!
Facebook never fails to amaze its users! The trend-setting social media platform is a digital home for billions of people around the world. They can talk, greet and share their feeling using the interactive social media platform.
Facebook also added an option for shopping on...
Apple In-app Purchase Policy – Understanding The Pros & Cons.
What is Apple’s new in-app purchase policy & how does it affect people from different areas?
In-app purchases are used to sell content in numerous categories. Available content ranges from services, new features, and even subscriptions. On an Apple store, a user is...
Exit Lockdown. Enter Reality – What Comes Next?
10 weeks. 70 days. 1680 hours. Far too many Netflix binges to mention. Meaningless stats at any other time, but in the context of the coronavirus, it’s a stark reminder of our time in lockdown. It’s strange to think that we’ve...
An Open Letter by U.K Advertising Agencies Demand Diversity and Action!
Key Insights:
Responding to George Floyd’s death, more than 200 advertising agencies pledged to support black talent.
Advertising trade bodies and bosses assure to take action on inequality and maintain inclusive cultures that are sensitive to the matters of racism and...
Major Brands Condemn George Floyd’s Death | Supports Black Lives Matter
Major brands released various statements condemning racism and voicing their support for protesters.
The protests intensified across the U.S after the death of Geroge Floyd, a black man who died in police custody in Minneapolis on 25th May.
Following a long history of...