AVOD Surprise: Netflix Advertising Powered By Microsoft
Netflix is building its advertising business and the streaming giant has signed Microsoft as its first ad tech partner. In April, Netflix surprised the world with the news that it plans to launch an ad-supported tier. Industry watchers were expecting that Netflix was close to...
AVOD strategy For Netflix Ahead: Should Advertisers Rejoice?
Netflix plans to add ads. Yes, you read it right and it is the moment advertisers have been waiting for.
Netflix has been resisting advertising on its streaming service for years, but now it says it is “open” to charging lower rates for ads. Reed Hastings,...
The Salt Inc. Officially Launches to Deliver Tailored Content
The Salt Inc., an independent content and design agency, has officially launched and is ready to deliver strategically tailored content that sparks meaningful conversations between consumers and brands. The Salt Inc. is a forward-thinking company that defies convention by...
Ashish Kulshrestha: Secrets to Digital ShoutOuts’ Success
In this exclusive interview, we speak with Ashish Kulshrestha, CEO and founder of Digital ShoutOuts Media. With over 15 years in the media industry, Ashish excels in brand solutions, client management, and innovation. He shares pivotal moments that shaped his career, the...
Apple Revealed as the World’s First Trillion Dollar Brand
Apple marks an historic milestone, becoming the world’s first trillion-dollar brand, according to the newly released Kantar BrandZ Most Valuable Global Brands Report 2024. Holding the No.1 position for the third consecutive year, Apple is joined at the top of the...
The World’s Most Effective Marketers are announced: 2023 Global Effie Index Results
Effie Worldwide has today announced the 2023 Effie Index the 13th annual ranking of the companies behind the world’s most effective marketing initiatives.
FMCG/CPG, fast food and beverage companies dominated this year’s rankings, with 3 out of the Top 5 Most...
Wavemaker takes home the big prize at the 2024 Festival of Media Global Awards
Riding on to the winning streak after bagging ‘Media Agency of the Year’ at the ABBY Awards at the Goafest 2024, Wavemaker has ended the week with huge success at the 2024 Festival of Media Global Awards! In recent times, the agency launched some of the most exciting...
Goafest 2024 | Abby Awards | Leo Burnett Bags the Creative Agency of the Year!
Leo Burnett India has been crowned the most coveted ‘Creative Agency of the Year’ at the ABBY Awards, powered by One Show at Goafest 2024. The agency won 1 Grand Prix, 4 Gold, 11 Silver, 8 Bronze, and 15 Merits, winning with a total tally 24 metals that night. The Grand Prix...
Snapchat Fortifies its Leadership Team in India
With strategic hires in the areas of content, partnerships, augmented reality, growth, and sales, Snapchat is fortifying its leadership team in India, a significant growth market. To better serve the expanding community of Indian Snapchatters and demonstrate its significant...
Vistar Media Recognized in AdExchanger’s 2024 Top 50 Programmatic Power Players List
NEW YORK, May 13, 2024 – Vistar Media, the leading global provider of programmatic technology for out-of-home (OOH) media, today announced that it has been included in AdExchanger’s prestigious 2024 Programmatic Power Players list which recognizes the top agencies and...