Pravis Acquires Significant Stake in StreamO, an Ad-Tech Gaming Platform
Pravis, founded by Vishal Gupta and Prashant Sinha, has taken a significant stake in StreamO, an ad tech gaming platform. This enterprise aims to investigate the rapidly expanding gaming industry’s significant commercial potential, specifically in attracting the elusive...
Epic Games Announces New Pricing Structure to Use Its Unreal Engine
Fortnite developer Epic Games has announced a new pricing structure for non-game developers to use its Unreal Engine, the company’s video development tool, after hinting at the change last year. The company will charge an annual “per seat” subscription fee...
Reliance and Disney Ink Binding Agreement to Combine Media Business in India
Walt Disney and Reliance Industries have inked a legally binding agreement to combine their media businesses in India. At least 61% of the combined company is anticipated to be owned by Reliance and its affiliates, with Disney holding the remaining shares. It is expected that...
In Conversation with EssenceMediacom’s Soumak Banik: Media Insights Unveiled
Embark on an insightful voyage through the media landscape guided by Soumak Banik, the accomplished Managing Director at EssenceMediacom Indonesia. EssenceMediacom is GroupM’s newest and largest agency that is committed to delivering marketing breakthroughs for brands in the...
Google and Pinterest Announced Ad Partnership for Third-Party Ad Integrations
Google and Pinterest have announced a new ad partnership. The partnership, which is intended to increase Google and Pinterest’s advertising revenue, follows the image-sharing service’s long-term arrangement with Amazon, which was made public last year. Google is...
ESPN, Fox, and Warner Bros. Discovery Form a Joint Venture for New Streaming Sports Platform
FOX, Warner Bros. Discovery, and ESPN, a division of the Walt Disney Company, have come to an agreement on the main terms of forming a new joint venture. They will develop an inventive new platform to house an exciting new streaming sports service. Major college and...
Amazon Prime Video Estimated to Generate $1B From Ad-Supported Tier in Debut Year
With the introduction of advertisements on its video service, which has over 100 million subscribers, Amazon’s Prime Video has created a significant stir in the streaming market. According to MoffetNathanson Research, Prime Video is expected to generate an estimated $1...
Walt Disney and Reliance Industries Sign a Non-Binding Agreement
A non-binding agreement has been signed by Walt Disney and Reliance Industries Limited (RIL) regarding the merger of their Indian media operations. Recently, the two businesses discussed the possibility of forming a joint venture (JV) in which RIL would hold the majority of...
AudienceProject Partners with Microsoft Advertising; YouTube Delays Co-Viewing Measurement Plan
AudienceProject Partners with Microsoft Advertising
Research instruments and audience measurement services AudienceProject has reached a deal with Microsoft Advertising. The goal of the partnership is to give advertisers continuous and independent audience...
Amazon Ads and IPG Mediabrands Ink 3-year Deal for Upcoming Prime Video Ads
Amazon’s video advertising division is about to take off. To support the launch of Prime Video Ads next year, Amazon Ads and IPG Mediabrands have inked a three-year deal. When limited commercials for TV series and movies on Prime Video debut in early 2024, the...