Publicis Nilakshi Medhi: Crafting Impactful Campaigns Across Cultures
Meet Nilakshi Medhi, Head of Strategic Planning at Publicis Indonesia, a seasoned strategist with a knack for connecting brands with audiences. With over a decade of hands-on experience, she’s traversed diverse markets, shaping impactful campaigns for iconic brands....
Publicis Group ME&T Launches The Growth Club To Unlock Collective Industry Growth
Publicis Groupe Middle East & Turkey (ME&T) demonstrates its leadership by launching The Growth Club, a first-of-its-kind initiative for the agency holding network that aims to empower talent, drive innovation, and unlock collective growth for the industry.
Publicis...
Publicis Groupe’s Ekin Caglar Joins T&Pm as Global CTO
Image Credit: More about advertising
Publicis Groupe’s head of agency technology, Ekin Caglar, has joined T&Pm as global chief technology officer (CTO). Intending to put “AI at its core,” The&Partnership and mSix&Partners merged last month to...
Arthur Sadoun To Take On The Role Of Chairman And CEO of Publicis Groupe Board
Publicis Groupe has revealed a proposed change to the company’s governance, which will be voted on by shareholders at its annual general meeting on May 29, 2024. Thanks to its distinctive business model that is tailored to the requirements of some of the top...
Insights from Publicis Amir Zeitouni: Navigating UAE’s Communication Landscape
Amir M Zeitouni, the accomplished Business Director at Publicis Communications UAE. With a wealth of experience in the telecommunications industry, Amir brings a unique blend of strategic vision and creative ingenuity to his role. Spearheading innovative communication...
Publicis Play & Hero Motocorp collaborate to launch India’s first on-ground gaming live stream motorcycle launch event featuring Hero XTREME 125R
Publicis Play, Publicis Groupe’s dedicated gaming offering in India, executed India’s first motorcycle launch on a gaming live stream in partnership with Rooter, India’s leading game streaming platform at the Hero World 2024.
The event featured an ensemble of four of India’s...
Publicis Groupe ME Appoints Adel Baraja as CEO Of Publicis Communications KSA
Publicis Groupe Middle East has named Adel Baraja CEO of Publicis Communications KSA. With Baraja on board, the agency is further demonstrating its continued dedication to spurring growth in Saudi Arabia in addition to enhancing cooperation, developing new areas of expertise,...
Publicis Groupe Announces the Launch of B2B Creative Offering, Publicis Pro
Publicis Groupe EMEA has announced the launch of Publicis Pro, a B2B creative offering. The offering brings together B2B agency Octopus Group and 400 B2B specialists from across its global network. The Octopus Group name will be rebranded as Publicis Pro. It will be led by...
Publicis Commerce India and Amazon Ads Collaborate to Release Digital Growth Marketing Playbook
Publicis Commerce India has announced the release of the inaugural Digital Growth Marketing Playbook. The playbook, when used in tandem with Amazon Ads, describes how advertisers can embrace a growth marketing strategy, moving away from concentrating on stand-alone campaigns...
Publicis Groupe ME Appoints Ahmed Younis as CCO for Publicis Communications KSA
Publicis Groupe Middle East has appointed Ahmed Younis, also known as Fizo in the industry, as its new CCO for Publicis Communications KSA, overseeing Leo Burnett and Saatchi & Saatchi. Known as one of the top ten creative leaders in the Middle East and North Africa,...
