Publicis Groupe’s head of agency technology, Ekin Caglar, has joined T&Pm as global chief technology officer (CTO). Intending to put “AI at its core,” The&Partnership and mSix&Partners merged last month to form T&Pm. This is the first significant hire since then.
With eight years of experience at Publicis Groupe, including time at BBH, Caglar is well-suited to accomplish just that. He has also worked at Boots and the Bank of England on digital strategy. In his new position, he will be in charge of all technology operations, maintain communication between the media and creative departments, and ensure that the agency is utilizing new technological advancements. Caglar will collaborate with newly promoted global chief performance officer Caroline Reynolds and global chief innovation officer Oliver Feldwick (who also leads AI and creative effectiveness technology for WPP’s Studio X for The Coca-Cola Company).
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Ekin Caglar said,
“T&Pm’s vision to be a new type of agency positioned to deliver solutions in an AI-shaped world, while providing an amazing experience to its customers, is refreshing. To do that it has to not only streamline its operations with technology, but also augment every part of it with AI. I am very excited to join T&Pm to realise this ambition. It’s big, it’s bold, and it is absolutely what our industry needs.”
Jack Swayne, partner added,
“AI now influences every part of the models we build for clients as well as our own operations and ways of working. The experience and capabilities of Ekin, Caroline and Oli will bring together our media, creative and experience capabilities with cutting edge AI powered technology to deliver against our clients marketing ambitions. They are all outstanding leaders and we’re thrilled to welcome Ekin to T&Pm as we accelerate our business’s global expansion.”
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