Aunindo Sen Joins As Executive Creative Director At Publicis Groupe ME
Aunindo (Auni) Sen has taken on the role of Executive Creative Director at Publicis Middle East, a division of Publicis Groupe. Alongside Executive Creative Director Tuki Ghiassi, he will share co-leadership of the creative department.
Aunindo Sen appointed as Executive...
Publicis Groupe Plans €300 million AI Investment, Unveils CoreAI Platform
Publicis Groupe intends to prioritize a new AI platform and devote an additional €300 million to AI initiatives over the following three years. As the new technology is used more and more in the advertising industry, this will include €100 million in 2024 as part of its new...
Publicis Worldwide India Wins Creative Mandate for Pramerica Life Insurance
Publicis Worldwide India, a division of Publicis Groupe India, has been awarded the integrated creative mandate for Pramerica Life Insurance. The agency has started a moving and motivational two-part digital campaign for the brand called “This is my Climb” as part...
Publicis Group ME Names Joyce Hallak as CSO for Publicis Media ME
Joyce Hallak has been named Publicis Media’s Middle East Chief Strategy Officer, according to a statement from Publicis Groupe ME. This recently established role is in line with the Groupe’s continuous endeavors to enhance and improve its media competencies.
Joyce...
Publicis Groupe South Asia Appoints Amitesh Rao as CEO, Leo Burnett South Asia
Amitesh Rao has been appointed Chief Executive Officer of Leo Burnett South Asia by Publicis Groupe South Asia. Rao takes over for Dheeraj Sinha, who left the agency to work for FCB last year. As part of his role, Rao will oversee all Leo Burnett India operations. It will...
Publicis Names Rajdeepak Das as South Asia CCO; Chairman, Leo Burnett South Asia
Publics Groupe has promoted Rajdeepak Das to Chief Creative Officer, at Publicis Groupe South Asia, and Chairman of Leo Burnett, South Asia. Das’s appointment demonstrates the Groupe’s emphasis and dedication to world-class, inspirational creativity that develops...
Publicis Media, UK AOP To Test Privacy-Enhancing Technology (PETs)
Publicis Media, along with the UK Association of Online Publishers (AOP) will carry out a broad-scale test of Anonymised. It is a brand-new privacy-enhancing technology (PET) that allows for cookie-free targeting and measurement. This test will be conducted after a...
Publicis Groupe’s Prashant Nandan Unveils Strategies for Connected TV Trends
Prashant Nandan, Senior Vice President of APEX at Publicis Groupe, is an experienced leader with over 15 years in digital marketing and advertising. With a deep understanding of go-to-market strategies, emerging media, and data-driven solutions, he unlocks business potential...
Publicis Groupe Wins Most Of Mondelez’s Global Media Business
Publicis Groupe won a lion’s share of Mondelez’s global media business – the makers of Cadbury and Oreo worth $1.6bn, as per media reports. The remaining business is with WPP and Vayner Media.
Publicis will lead the business in Latin America, Europe, the Middle East,...
Publicis Groupe Acquires CitrusAd, An Australian-Based SaaS Provider
Publicis Groupe has bolstered its retail portfolio by obtaining the Australian-based Software as a Service (SaaS) provider CitrusAd, which will help the company improve its marketing effectiveness on retailer websites.
This has come at a time when the company has undergone...