PubMatic Announces Partnership with GroupM For Cohort-Based Modeling Capabilities
NYC/London, April 16th, 2024 — PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modeling capabilities for advertisers. This...
Leo Burnett Mumbai Announces New Appointments To Its Leadership Team
Leo Burnett Mumbai, a division of Publicis Groupe India, has announced the appointment of new members to its leadership team. The agency’s success and momentum will be leveraged, and the new leadership team will drive the company’s next phase of growth.
The...
Rajeev Rakshit Joins Leo Burnett India As Executive Director, Bangalore
Publicis Groupe India subsidiary Leo Burnett India has announced Rajeev Rakshit’s appointment as executive director of Leo Burnett, Banglore. Rajeev is tasked with leading the agency to the next level in terms of talent, growth, client relationships, and solutions. He...
OMG Implements Samsung Ads’ Native Advertising Solutions For Luxury Advertisers In ANZ Market
Omnicom Media Group (OMG) has implemented Samsung Ads’ native advertising solutions throughout its network of luxury advertisers. It marks a first for the ANZ market. In an attempt to reach high-value audiences, luxury advertisers Mercedes-Benz and MECCA are among the...
NODWIN Gaming Announces Partnership with Global Esports Federation As Portfolio Management Company
NODWIN Gaming, a South Asian gaming and esports company, announced a partnership with the Global Esports Federation (GEF) to serve as the Portfolio Management Company (PMC) for key global emerging markets in South and Central Asia, Africa, the Middle East, and parts of...
L&K Saatchi & Saatchi Elevates Snehasis Bose To Group Chief Strategy Officer; Ekta Relan Appointed as CSO
Snehasis Bose, the chief strategy officer (CSO) of L&K Saatchi & Saatchi, a division of Publicis Groupe India, has been promoted to group chief strategy officer, enhancing the company’s strategy leadership. As a result, Snehasis will now be in charge of strategy...
Infectious Advertising Names Prashanth Kumar as Chief Digital Officer
Prashanth Kumar has been named chief digital officer of Infectious Advertising. Expert in digital and strategy, Kumar has extensive and diverse market experience. He has experience working for companies like Dentsu Aegis, Publicis, WPP, and Interpublic in India, Southeast...
IAB Study Examines Effects of Game-Related Advertising On Marketing Mix
A groundbreaking study titled “Changing the Game: How Games Advertising Powers Performance” was released during IAB PlayFronts and examines the effects of game-related advertising amid the gaming industry’s explosive growth. The pioneering research by media...
March 15, 2024by megavath Bichu
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Parle Agro Appoints Ankit Kapoor as Head Of Marketing and International Business
Ankit Kapoor was recently named head of marketing and international business at Parle Agro. Kapoor, who will be headquartered in Mumbai, comes to the FMCG company from Ananta Capital, an investment management platform, where he spent more than a year in the role of chief...