Publicis Groupe Middle East & Turkey (ME&T) demonstrates its leadership by launching The Growth Club, a first-of-its-kind initiative for the agency holding network that aims to empower talent, drive innovation, and unlock collective growth for the industry.
The Growth Club is fundamentally a vibrant, constantly changing community of over fifty (plus, and soon to be counted among the thousands) Publicis Groupe talents from Lebanon to Saudi Arabia, Turkey to Egypt, and Kuwait to the United Arab Emirates. The Growth Club members act as a connecting thread, accelerating growth across 3,600 talents throughout the region, with representation from each of the Groupe’s agencies: Leo Burnett, Publicis Middle East, Saatchi & Saatchi, Digitas, MSL, Spark Foundry, Starcom, Zenith, Prodigious, Epsilon, and Publicis Sapient. The end result is a comprehensive ecosystem where best practices and innovations are scaled and deeper connections are made, bringing together all of Groupe’s capabilities in creative, media, tech, data, strategy, digital transformation, martech, and PR.
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The Growth Club debuted with a two-day event that included community-building activities, thought-provoking workshops, and innovation-focused discussions. Throughout, there were team challenges to promote creativity and teamwork, and notable speakers like Justin Harper, Editor of Campaign Middle East, and Ibrahim Al Mannaee, the former CEO of NEXT50, were invited to share their perspectives.
After the launch, The Growth Club will continue year-round with a carefully crafted program that includes key “deep dive” sessions held all year long on subjects like Scoping & Commercials, Prospective & Proactive Growth, New Capabilities, and Power of One Leadership, in addition to monthly catch-ups where best practices and the latest news are shared. All sessions will be led by a combination of C-level executive sponsors and leadership to maintain the collaborative spirit.
The Growth Club is a customized leadership community designed to accelerate growth from within, for clients and the industry at large, in response to the constantly changing marketing and communications landscape.
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Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey said,
“Building on our ‘Power of One’ mindset, The Growth Club enables us to deliver more holistic growth by developing the right kind of leadership that not only understands the breadth and depth of our capabilities but who are also connected with the same vision, behaviours and attitudes. With our commitment to nurturing talent, The Growth Club brings together these incredible minds to bridge knowledge and think collectively as to what growth could look like, and the innovations and leaps we can take to unlock a more transformative path forward.”
Jennifer Fischer, Chief Innovation & Growth Officer, Publicis Groupe Middle East added,
“The Growth Club is about shaping a space for collaboration across all our agencies and operations across the Middle East & Turkey, a space to connect regardless of your expertise where a data expert or a management consultancy expert can craft an idea with a media planner or a creative director. It’s a connecting tissue that fosters cohesive collaborative leadership. It helps to shape today’s and tomorrow’s leaders as true integrators, and offers a platform for them to contribute ideas back to the business in a meaningful way.”
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